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Earlier today Google CEO Sundar Pichai announced during his Google I/O keynote that 20 percent of queries on its mobile app and on Android devices are voice searches. He spoke about this in the context of introducing Google’s new Amazon Echo competitor Google Home.
This 20 percent figure is actually lower than one mentioned by Google Executive Chairman Eric Schmidt in September 2010. At that time he said, “25% of Android searches in the U.S. are voice searches.” Regardless of the precise number, it’s clear that voice searches are growing.
In December, we reported on survey data from MindMeld that found that there has been a significant increase in voice assistant and voice search usage, with 60 percent of survey respondents saying that they had started using virtual assistants and voice search in the past 12 months.
The range of virtual assistants, such as Siri, Cortana, Google Voice Search/Now, Viv, Amazon Alexa and now Google Home are