Google developing keyboard for iPhone in hopes of boosting search volumes [report]

d8nn / Shutterstock.com
According to a report yesterday in The Verge, Google is about to release its own third-party keyboard for the iPhone. The report says that the keyboard will employ swiping/gesture-based typing and predictive text.
Google’s objective is apparently to increase the number of searches coming from iOS devices, the iPhone in particular. With the release of iOS 8, Apple allowed third-party apps to replace its own keyboard.
While there are numerous options today, the two most popular replacement keyboards for the iPhone are Swype and Swiftkey. Swype was acquired by Nuance in 2011, and Swiftkey was just bought this year by Microsoft. Apple doesn’t provide app-install numbers, but Swiftkey, for example, has more than 50 million installs on Android.
This analysis, cited by The Verge, argues that most smartphone users do less than one mobile search per day. However, there are tiers of users, some of whom do a lot of mobile searching, and others who do less. In

Search Engine Land Source

Leave a Reply

Your email address will not be published. Required fields are marked *