After my column about Home Service Ads came out last week, I got a message from Google with some great news. They told me two things:
Google plans to add pure service-area businesses (SABs) back into the local results — this includes home-based businesses.
The disappearance of results for home-based businesses in markets without Home Service Ads was due to a bug (not intentional), which Google says should be resolved soon.
So, almost a year after deciding to remove service-area businesses from the local results, I’m starting to see that Google is adding them back.
Here is an example of a search result I spotted this morning.
A few days ago, it looked like this (Notice how every listing has a directions icon — meaning the address is showing on the listing):
Although owners of service-area businesses will be extremely excited about this change, service-area businesses aren’t the only listings returning to the local results.
The return of spam
One of the good things about