What does it mean to win a Search Engine Land Award?

When we decided to launch our search marketing industry awards program three years ago, the guiding principle was have the honors be truly meaningful. That’s why it’s no small task to enter the competition- we ask for a lot of supporting data and information so our editorial staff and industry judges can effectively measure outstanding results and reward innovation in search marketing.
Year after year, we’ve seen the level of competition rise, and fully expect 2017 to showcase some amazing examples of successful search marketers. And for many finalists, there really is satisfaction in being added to the short list, and we agree – it’s incredibly difficult to name just one winner in every category.
While earning a finalist title would have been enough after a win the previous year, Katy Tonkin of Point It was pleasantly surprised to take home a trophy in 2016 for an enterprise SEM campaign they ran for Microsoft Store.
We were up against some impressive brands: AARP, Catalyst for

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