If you’re an online retailer, you’re already ramping up for the busy holiday season ahead. The good news is that Google has rolled out several new features to AdWords to help with your shopping campaigns.
As reported by Ginny Marvin on Search Engine Land, the new AdWords features include a new metric, called absolute top impression share, and a new diagnostics report lets advertisers dig deeper into product status issues in AdWords.
Learn about these and other features exclusive to the new AdWords interface that are rolling out to advertisers through this year at the Shopping Campaign Tips Tricks You’ll Want To Own session at SMX East, where our SEM experts will share tips and strategies to systematically and creatively cultivate your Bing and Google shopping campaigns into healthy, productive year-round ROAS generators.
Other sessions you’ll want to attend at SMX East include:
Finding Feed-Driven Retail Success Beyond Bing & Google – In this session, our expert speakers discuss opportunities on