Writing about search market share on the desktop is now a bit like writing about old cars. It’s sort of interesting but less and less relevant. For reasons that remain mysterious, comScore has neglected to provide a unified view of the search marketplace — despite the fact that likely between 55 and 60 percent of search queries now come from mobile devices.
July desktop search rankings in the US reflect the following distribution, according to comScore:
For comparison, the following are the comScore numbers from July 2015:
Google Sites — 64.0%
Microsoft Sites — 20.4%
Yahoo Sites — 12.7%
Ask Network — 1.8%
AOL — 1.2%
Essentially all parties have lost incremental share except for Bing, which has gained 1.5 points. Depending on your perspective, this could be spun as trivial or part of Bing’s long slow climb to meaningful desktop search market share.
PC query volumes peaked on the desktop in 2013. However, in mobile, Google commands roughly 94 percent of the market according to