5 A/B testing resolutions you should embrace in 2017

A year’s beginning is the most ambitious of times for teams and businesses — lots of reflection, planning, strategizing, revamping approaches, right? To get you off to a good start, we have listed five A/B testing resolutions that should take in 2017.
A/B testing is a relatively young practice, yet it only takes a Simple A/B Testing Guide and an intuitive A/B testing software to set up the basic process. But it takes a little more deliberate obsession and expertise to squeeze out meaningful results and make decisions that can translate website experiments into business revenue.

Stop running A/A tests

In an A/A test, the same page is tested against itself. A/A tests are run to check if an experiment is set up right and if it’s working. It’s concluded that only if the variations “A” and “A”  in the test get an equal response from visitors, the experiment is running all right.
A/A tests are a waste of precious

Search Engine Land Source

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