Mozilla drops Yahoo search for Google with new Firefox Quantum browser release

Mozilla announced that they have terminated their search deal with Yahoo and that their new version of the Firefox browser, named Firefox Quantum, will feature Google as the default search provider.
“As part of our focus on user experience and performance in Firefox Quantum, Google will also become our new default search provider in the United States, Canada, Hong Kong and Taiwan,” Mozilla said in a statement.
Three years ago, in 2014, Mozilla partnered with Yahoo to become the default search engine on their popular browser. Previously, Google was the default on Firefox browsers.
Mozilla Chief Business and Legal Officer Denelle Dixon told Techcrunch:
We exercised our contractual right to terminate our agreement with Yahoo! based on a number of factors including doing what’s best for our brand, our effort to provide quality web search, and the broader content experience for our users. We believe there are opportunities to work with Oath and Verizon outside of search. As part of our

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What Does Yahoo’s New Google Partnership Mean For SEO’s Future?

For the past 15 years or so, the search engine hierarchy has been pretty clear: Google is the dominating force in the search world, with all other platforms solidly behind.
Bing came onto the scene a little late but has grown steadily to reach a search market share of more than 20 percent, chipping away at Google’s still-dominant 66-percent position.
What’s interesting is that for the past few years, Bing has also powered Google’s next most popular rival, Yahoo. Though serving users with a Yahoo-branded skin and platform, the real “guts” of the engine were offered by Bing.
Now, Yahoo has signed a new partnership with Google, reuniting two of the once-fiercest competitors in the search world and pointing toward the future of search engine relations.
Details Of The Deal
The Yahoo-Google deal apparently arose after the terms of its deal with Bing were renegotiated back in March. Under the new deal terms, Yahoo had the right to seek search ad provisions from

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