Mozilla drops Yahoo search for Google with new Firefox Quantum browser release

Mozilla announced that they have terminated their search deal with Yahoo and that their new version of the Firefox browser, named Firefox Quantum, will feature Google as the default search provider.
“As part of our focus on user experience and performance in Firefox Quantum, Google will also become our new default search provider in the United States, Canada, Hong Kong and Taiwan,” Mozilla said in a statement.
Three years ago, in 2014, Mozilla partnered with Yahoo to become the default search engine on their popular browser. Previously, Google was the default on Firefox browsers.
Mozilla Chief Business and Legal Officer Denelle Dixon told Techcrunch:
We exercised our contractual right to terminate our agreement with Yahoo! based on a number of factors including doing what’s best for our brand, our effort to provide quality web search, and the broader content experience for our users. We believe there are opportunities to work with Oath and Verizon outside of search. As part of our

Search Engine Land Source

Yahoo Buys Social Commerce Site Polyvore

Yahoo announced this afternoon that it was buying social shopping destination Polyvore. Yahoo said in its release that the acquisition would “strengthen Yahoo’s digital magazines and verticals through the incorporation of community and commerce, and together Yahoo and Polyvore will power native shopping ads that drive traffic and sales to retailers.”
There’s also a strong mobile shopping angle here too.
Yahoo did not disclose the purchase price but said that after the acquisition closes that the Polyvore brand will continue. It won’t become the new Yahoo Shopping — although I suspect it will get an overhaul.

Polyvore disclosed at one point that its audience was more than 70 percent female. The vast majority are under 45, with more than 50 percent of its audience under the age of 34. The company also says that its “average basket size across retail partners is over $383, which is higher than other leading social networks combined.”
Yahoo sees a range of uses for Polyvore as indicated in the quote above:

Digital

Search Engine Land Source

Yahoo Buys Social Commerce Site Polyvore

Yahoo announced this afternoon that it was buying social shopping destination Polyvore. Yahoo said in its release that the acquisition would “strengthen Yahoo’s digital magazines and verticals through the incorporation of community and commerce, and together Yahoo and Polyvore will power native shopping ads that drive traffic and sales to retailers.”
There’s also a strong mobile shopping angle here too.
Yahoo did not disclose the purchase price but said that after the acquisition closes that the Polyvore brand will continue. It won’t become the new Yahoo Shopping — although I suspect it will get an overhaul.

Polyvore disclosed at one point that its audience was more than 70 percent female. The vast majority are under 45, with more than 50 percent of its audience under the age of 34. The company also says that its “average basket size across retail partners is over $383, which is higher than other leading social networks combined.”
Yahoo sees a range of uses for Polyvore as indicated in the quote above:

Digital

Search Engine Land Source

Yahoo Signs Deal With Oracle To Attract New Users Via Java Installs

Yahoo’s latest move to increase its search share and user base is a new partnership with Oracle that ties Yahoo to new Java software installations.
Yahoo CEO Marissa Mayer announced the agreement at the company’s annual shareholder meeting on Wednesday. A Yahoo spokesperson tells Search Engine Land that it’s a three-year deal, but the company declined to share financial terms of the partnership.
When desktop computer users download and install Oracle’s Java software, they’ll be asked if they want to set Yahoo as their home page and default search engine. The checkbox for that invite is turned on by default, which almost surely means Yahoo will add a number of new users without them even noticing.
Yahoo scored big gains in search share late last year after it replaced Google as the default search engine in the Firefox web browser. Yahoo eventually lost some users who went back to Google, but comScore’s May 2015 estimates show Yahoo with 12.7

Search Engine Land Source