Where do I vote? Election Day Google doodle offers final reminder to vote

Election Day is here, and Google is putting up its final effort to remind people to get to the polls and cast their vote.
Today’s Election Day doodle is an animated GIF of each letter remembering it’s time to vote and running off to stand in line at the voting booth.
Like Sunday’s and yesterday’s US Election Day reminder doodles, today’s doodle leads to a search for “where do I vote” and includes the usual sharing icon.

In the weeks leading up to Election Day, Google has rolled out a number of tools encouraging people to vote, from the state-by-state voting guide and an interactive voter registration tool to the “Where do I vote” tool that helps voters find polling locations.
Later this evening, Google will be showing election results in real time directly in search and will begin airing live Election Day coverage on YouTube from NBC, PBS, MTV, Bloomberg, Telemundo and The Young Turks starting at 7:00 p.m. ET.

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Google to add presidential, senatorial & congressional election results directly in search

In addition to posting an Election Day reminder doodle and offering up an interactive tool that helps voters find polling locations, Google will be delivering real-time election results directly in search after the polls close tomorrow.
“Starting when the polls close on Election Day, you will be able to find US election results integrated right into your Google searches in over 30 languages around the world,” writes Google Search VP of Engineering Shashi Thakur, in a blog post shared on the Official Google Blog, Google’s Politics and Elections Blog and the official YouTube Blog.
Google says searchers will be able to find results for the presidential, senatorial, congressional and gubernatorial races, along with results for state-level referendums and ballot propositions. (While Google did not name a specific query that would surface results, the animated GIF included “election results” as the search term.)

According to the blog post, YouTube will also be airing live election coverage starting at 7:00 p.m. ET

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Google’s latest voter search tool serves up ballot information & polling places

Google is covering all the bases for voters as we near Election Day on November 8th. Today, the site rolled out an interactive tool that displays at the top of search results for “who’s on my ballot” and “where to vote” queries.
Now “who’s on my ballot” searches will return the following box for users to enter their address. Google then delivers a full list of candidates in the user’s voting district.

Searches for “where to vote” returns a similar voting tool that lists polling locations according to the specified address.

These voter search tools from Google follow the site’s State-by-State Voting Guide rolled out in August.
The post Google’s latest voter search tool serves up ballot information & polling places appeared first on Search Engine Land.

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How to register to vote Google doodle marks National Voter Registration Day

In addition to tonight’s first presidential debate of the 2016 election, today is National Voter Registration Day. Not missing a beat, Google is taking the opportunity to remind voters how to register to vote in every state with a doodle that leads to its state-by-state voting guide launched back in August.
Today’s National Voter Registration Day Reminder Doodle leads to a tool that will help you register in your state, get basic voter information, and make sure your voice is heard on November 8th.Google Doodle Blog
With the words “Register to Vote” animated to reflect a variety of languages, the doodle is posted only on the U.S. homepage and leads to a search for “How to register to vote.”

The doodle’s “How to register to vote” search page surfaces Google’s voter registration tool on mobile and desktop, listing voter registration directions for each state, requirements needed to vote, and registration deadlines.

You can read more about Google’s voter

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Google adds new state-by-state voting guide for “how to vote” searches

After launching “how to register” voter registration tools last month, Google has now added a new state-by-state “how to vote” guide to its arsenal of voting tools.
In anticipation of the November elections, Google searches for “how to vote” now surfaces a “2016 Election: How to Vote” box with “How to,” “Requirements” and “When to vote” tabs that list information like voter ID requirements, deadlines, mail-in ballots and early voting procedures.

In addition to the state-by-state voting guide, Google also shared search trends from the last four years, showing how “voter registration” searches have changed since the last election in 2012.
“In fact, compared to the same time four years ago, nationwide searches for voter registration are up 190 percent nationwide,” writes product manager Emily Moxley on Google’s Inside Search blog.
The post Google adds new state-by-state voting guide for “how to vote” searches appeared first on Search Engine Land.

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The Election: More searchers, more opportunities

In December 2015, Bing rolled out an Election 2016 experience, with data powered by Bing Predicts. You’ll know Bing Predicts as the crew that’s responsible for tearing it up at the Oscars, the NBA playoffs and the Scottish independence referendum (among others) with strikingly accurate predictions.

While the Predicts experiences have never been intended as an opportunity for advertisers, the reality is that on average they result in a 50-percent increase in search traffic year over year for those related terms and a 20-percent lift in “likelihood to use” Bing against Google in perception surveys.
As a marketer, I look at this as an opportunity. So I decided to dig into the Bing Elections 2016 experience to see what makes sense for advertisers who are looking for more volume. Here’s what I found out:
1. The Elections 2016 experience on Bing is incredibly engaging
This means searchers are apt to spend more time on the search engine results page (SERP). Not just

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New US Presidential “Candidate Cards” Are A Disaster For Google’s Search Quality

Google’s new experiment in giving US presidential candidates “cards” where they have a guaranteed position are, so far, a disaster in their debut as part of today’s Republican debate. They added little value in return for Google giving up its valuable search results space.
Earlier this week, Google said that it would be allowing US presidential candidates to post content directly to Google that, in turn, would appear in a “card” format in a guaranteed place atop its search results.
Undercard Debate Lets Fiorina Dominate All
The first test of this experiment happened during today’s “undercard” debate between Jim Gilmore, Mike Huckabee, Rick Santorum and Carly Fiorina. It was quickly dominated by Fiorina.
No matter what searches related to the debate that I tried, Fiorina’s posts always came up. Cards from her campaign appeared at the top of Google’s results for “gop debate,” as shown below:

No other candidates had cards. In fact, searching for Huckabee or Santorum by name produced Google search results

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