SearchCap: Google earnings, fake online reviews & paid search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Reports: Fake reviews are a growing problem on Amazon, GoogleApr 24, 2018 by Greg Sterling
Facebook is reportedly the source of some of the fake review solicitations.

Google posts $31.1B in total revenue, beats top- and bottom-line expectationsApr 24, 2018 by Greg Sterling
The company reported nearly $27 billion in ad revenues.

So many paid search campaigns, so little time. Here’s how to stay ahead of it all.Apr 24, 2018 by Christi Olson
Saving time and money are top priorities for most search marketers, Contributor Christi Olson has five tips plus a bonus to help save time and money when optimizing search campaigns.

Best practices for optimizing media-rich web page speedApr 24, 2018 by Digital Marketing Depot
Consumer media consumption is rapidly shifting from text to visual images. Website content that includes compelling images averages nearly twice as many views as

SearchCap: Voice speaker ads, link building & Earth Day

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Why do we overcomplicate link building?Apr 23, 2018 by Julie Joyce
Do we overcomplicate link building to make the job look glamorous? Contributor Julie Joyce thinks we might and suggests it’s only as hard as you make it.

Study: Majority reject ads on smart speakersApr 23, 2018 by Greg Sterling
Just under 40 percent said they were open to ads if they were “relevant.�

Earth Day Google doodle delivers hopeful message from Dr. Jane GoodallApr 21, 2018 by Amy Gesenhues
‘Every single individual matters, every single individual makes some impact on the planet every single day,’ says the renowned ethologist and conservationist.

Sharpen your digital marketing skills with an SMX Advanced workshopApr 23, 2018 by Search Engine Land
Growing your marketing skills helps you design and deploy winning campaigns and keeps you at the top of your game. The best

Earth Day Google doodle delivers hopeful message from Dr. Jane Goodall

To celebrate Earth Day, Google recruited renown ethologist and conservationist, Dr. Jane Goodall, to deliver a message of hope about our planet’s future.
“Every single individual matters, every single individual makes some impact on the planet every single day, and we have a choice as to what kind of difference we’re going to make,” says Dr. Goodall in a video produced for Google’s Earth Day doodle.
Born in 1934, Goodall says she thinks she was born loving animals, and that her whole childhood was, “…animals, animals, animals.” It was her passion for animals that led Goodall to Gombe, Tanzania where she began studying chimpanzees.
As Google notes in a blog post highlighting today’s doodle, it was Goodall’s research with chimpanzees that, “Rocked the scientific world and redefined the relationship between humans and the rest of the animal kingdom.”

Created in partnership with The Goodall Institute, the doodle was developed by a team that included an art, production, and

Earth Day Google doodle delivers hopeful message from Dr. Jane Goodall

To celebrate Earth Day, Google recruited renown ethologist and conservationist, Dr. Jane Goodall, to deliver a message of hope about our planet’s future.
“Every single individual matters, every single individual makes some impact on the planet every single day, and we have a choice as to what kind of difference we’re going to make,” says Dr. Goodall in a video produced for Google’s Earth Day doodle.
Born in 1934, Goodall says she thinks she was born loving animals, and that her whole childhood was, “…animals, animals, animals.” It was her passion for animals that led Goodall to Gombe, Tanzania where she began studying chimpanzees.
As Google notes in a blog post highlighting today’s doodle, it was Goodall’s research with chimpanzees that, “Rocked the scientific world and redefined the relationship between humans and the rest of the animal kingdom.”

Created in partnership with The Goodall Institute, the doodle was developed by a team that included an art, production, and

SearchCap: Google algorithm update, changes to autocomplete & regional content

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google confirms rolling out a broad core search algorithm update earlier this weekApr 20, 2018 by Barry Schwartz
Google has confirmed rumors that a search algorithm update took place on Monday. Some sites may have seen their rankings improve, while others may have seen negative or zero change.

Google expanding types of predictions they remove from autocompleteApr 20, 2018 by Barry Schwartz
The autocomplete search function saves 200 years of typing time every single day.

Hreflang tags: How to serve correctly regionalized contentApr 20, 2018 by Marcus Miller
Contributor Marcus Miller gives us an overview of international and multilingual SEO and lists ways hreflang tags can be used to help search engines understand language and regional content variations.

Unifying Your Search and Social Ad StrategiesApr 20, 2018 by Digital Marketing Depot
Change is constant in digital marketing. Experienced marketers realize it’s no

SearchCap: PPC policies, Google Assistant failovers & voice interfaces

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Voice agents and interfaces will require many new marketing strategiesApr 19, 2018 by Barry Levine
Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice interactivity.

Sarcasm aside, how strict PPC advertiser policies may actually benefit usApr 19, 2018 by Andrew Goodman
Contributor Andrew Goodman suggests we may not like the way Google manages the AdWords program, but anything less and the SERPs and advertising ecosystem would have imploded long ago.

Google Assistant sometimes uses AccuWeather when their weather service failsApr 18, 2018 by Barry Schwartz
When Google’s first-party responses are not available, Google may ask if you want to use a third-party service.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Making the inbox spring to life at last
Jeff Bezos confirms Amazon now has more than

SearchCap: Google new video ad format, SEO checklists & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google launches Outstream Ads to boost video reach beyond YouTubeApr 18, 2018 by Greg Finn
A new video ad format brings video to mobile devices, in locations where no YouTube videos currently exist.

The 40-point SEO checklist for startupsApr 18, 2018 by Pratik Dholakiya
Startups can’t afford to miss a SEO trick when it comes to launching a new site, says Contributor Pratik Dholakiya. Here’s a checklist to help keep you on track.

Compare 15 marketing automation platformsApr 18, 2018 by Digital Marketing Depot
Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex multitouch buyer ecosystems. The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: […]

Recent

SearchCap: AdWords rehab ads return, Google job listing penalties & mobile-first indexing

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google may issue manual actions over job schema on expired job listingsApr 17, 2018 by Barry Schwartz
You’d better remove job listings from your website shortly after you fill those positions, or Google may penalize your website.

Google partners with LegitScript to certify addiction treatment center advertisersApr 16, 2018 by Michelle Robbins
After suspending rehab facility advertisers last year, Google will begin accepting these ads once again in July — but only from certified providers.

Advanced tactics from the pros! Here’s who’s speaking at SMX AdvancedApr 17, 2018 by Search Engine Land
40+ expert speakers. No slowing down to rehash the basics.

Google’s mobile-first index has set sail. Are you on board? 5 SEO essentialsApr 17, 2018 by Jim Yu
We’ve been hearing about the mobile-first index forever, and now it’s finally here. Contributor Jim Yu shares five ways webmasters can optimize

SearchCap: Twitter in Google search, PPC ad scripts & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Customer Data Strategies & Identity Resolution: Best PracticesApr 16, 2018 by Digital Marketing Depot
When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you can’t create personalized brand experiences that increase revenue and lifetime value. Before you jump on the latest big digital marketing bandwagon, ask yourself these questions: How complete is our customer data? How much of our customer data sits […]

Here’s how to use Twitter to dominate the Google search resultsApr 16, 2018 by Chris Silver Smith
If you want to displace negative content or build a strong brand identity, Twitter can help, says Contributor Chris Silver Smith. Here are 10 ways to use tweets to dominate page one on Google.

Are your ads pointing to the right domain? Here’s a script to find out.Apr 16, 2018 by Daniel

SearchCap: Google images, algorithm updates & top in 2018

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

What to watch for in 2018: Mobile SEO predictionsDec 27, 2017 by Cindy Krum
Mobile SEO expert Cindy Krum shares her predictions for where mobile is headed in 2018 and dives deep into how current trends fit into the impending mobile-first index.

PPC insights: Our top SEM columns of 2017Dec 27, 2017 by Jessica Thompson
2017 marked yet another eventful year for the SEM industry, and there was no shortage of great content to guide readers through it. See which topics were most popular with Search Engine Land’s PPC community in our top 10 paid search columns of the year.

From algo to aggro: How SEOs really feel about Google algorithm updatesDec 27, 2017 by Jamie Pitman
Algorithm updates got you down? You’re not alone. Columnist Jamie Pitman shares highlights from a BrightLocal survey seeking to understand the ways that