Using PPC Marketing to Make Content Go Viral: Here’s How It Works

Last year around this time, I wrote a column showing marketers how you can move beyond newsjacking and actually make the news, instead.
Well, another year has passed, and this lightning-speed evolution we’re seeing in people-based marketing has uncovered a whole new world of possibilities for making content go viral. You don’t have to spend hours researching and pitching publications, crossing your fingers and hoping for a bite. When you make the news, you can intentionally amplify it more than ever before, earning your company a ton of PR, website traffic and valuable backlinks in the process.
I’ve been using PPC marketing for PR and content promotion with great success, and I am going to show you how a minimal investment in it can generate huge wins for your campaigns.
What Is People-Based Marketing?
People-based marketing, identity targeting… it’s all based on drilling down into audience segments to the point where you can almost target specific individuals with your ads.
Correction: You

Search Engine Land Source