Google Testing AdWords Loan Referral Program With Lending Club

Some AdWords advertisers recently received emails from Google about a loan offer from Lending Club. The loans are meant to be used specifically to fund AdWords advertising campaigns.
The email starts, “As a valued AdWords customer, we would like to let you know of an offer through Lending Club to help business owners finance their AdWords advertising.”

Apparently, this is a limited test. A Google spokesperson told Search Engine Land, “As part of our ongoing work to deliver solutions for advertisers, we’re running a small referral test on new potential payment options.”
Google phased out the AdWords Business Credit Card program on February 1, 2015. Google partnered with banks on the credit card program and launched it in the US and UK in 2012. It gave small businesses access to credit for their AdWords campaigns. The new Lending Club program could be the replacement option for that program if it works.
Lending Club is a peer-to-peer lender that, until recently, primarily focused on consumer lending. In

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Google Search Is Testing Split-View Language Interface

Google is testing a new method of showing multiple languages in the mobile search results interface in India.
Abhijeet Mukherjee shared a screen shot of Google showing him two tabs, one for English results and one for Hindi results, in a single search results page on Google India.
Here is a screen shot of this in action:

A Google spokesperson told us, “We’re always experimenting with the look and feel of our products but have nothing to announce.”
Abhijeet Mukherjee, who spotted this test, said, “Google showing search results in English and the native language, in a tabbed interface.”
It makes sense that Google would test an interface like this for countries that have searchers who speak two or more languages fluently.
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Google Maps App Lets Users Add A New Business To The Map

A new version of the iOS Google Maps app was just released, and one of the two new features documented is the ability for the user to “easily add new and missing businesses from the sidebar.”
Indeed, a user who is logged into the app can easily add a new business from the sidebar. Just click the menu at the top left of the Google Maps app, and you will see a link toward the bottom of the menu to “Add a missing business.”

Clicking on that will give you a form to complete to submit the business to Google for review and submission to Google Map Maker. Here is that form:

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Bing Shopping Campaigns Get Several Pre-Holiday Updates

Ahead of the major holiday sales push, Bing Ads has released several new features for Shopping Campaigns and product ads. Here’s what’s new:
Mobile Product Ad Inventory Now Available
Bing Product ads are now appearing for all existing Shopping Campaigns on iOS and Android mobile phones. Just like mobile text ads, product ad bid adjustments on mobile can range between -100 to +100.
To get reporting insights on mobile product ads, you can use existing Product targets or Product Partition reports: Reports > Product Partition Report / Product Dimension Report > Choose your Columns > Attributes > Device Type
Bing Ads says initially you may just see a small increase in mobile product ad volume, but coverage will expand over the coming months.
Promote Used & Refurbished Products
In addition to new products, Bing Shopping Campaigns now support new and refurbished items. In the screenshot example below, you’ll notice several product ads with “Refurbished” in the headline.
Refurbished and used items can now be included in Bing Shopping

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The Wayback Machine Gets Grant To Rebuild & Add Keyword Search

The Internet Archive announced they received a substantial grant from the Laura and John Arnold Foundation to completely rebuild the code-base for the Wayback Machine. With that, the Wayback Machine will add basic keyword search so you don’t have to enter the URL of the site, but rather keywords, to find a relevant site.
The Wayback Machine lets you go back in time and see how sites have changed. It launched on January 24, 1996, about 19 years ago, and needs an update. They say they have currently 439+ billion Web captures over the 19 years.
Part of this includes “rewriting the Wayback Machine code,” says Wendy Hanamura, Director of Partnerships at The Internet Archive, adding, “this will enable us to improve reliability and functionality.”
They will also, for the first time, let users search by keyword to find sites. Hanamura wrote, “while indexing all of the pages in the Wayback Machine is beyond what we can do, we will

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Milestone: Bing Now Profitable As Windows 10 Success Boosts Usage

Amid the flurry of earnings released yesterday, Microsoft announced a significant milestone: Bing is now profitable. On the earnings call, Microsoft’s CFO Amy Hood said “In search, we expect Bing’s strong trajectory to continue, remaining profitable for the remainder of the year.”
According to comScore, Bing’s US market share is 20.7 percent. Microsoft reported yesterday that “search advertising revenue excluding traffic acquisition costs grew 29 percent in constant currency with Bing US market share benefiting from Windows 10 usage.”
Microsoft CEO Satya Nadella remarked on the earnings call that Microsoft saw roughly $1 billion in search ad revenue for the quarter. He added that “Windows 10 users [have asked] Cortana more than 1 billion questions.”
Windows 10 has been the most popular and best-received Microsoft operating system update of the last several cycles. Bing is deeply integrated into Windows 10.
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IAB: First Half 2015 Ad Revenues $27.5 Billion, Search Captures 50 Percent

Today the IAB (and PriceWaterhouseCoopers) released its half yearly Internet Advertising Revenue Report. Total US digital revenues were $27.5 billion for the first half of 2015. Mobile ad revenues were $8.2 billion or just under 30 percent.
Search led all other categories, though its percentage share of desktop advertising is declining. A year ago, paid-search advertising represented 39 percent of desktop revenue. It now represents 37 percent. Overall, dollars are increasing, however; and when combined with mobile search, the contribution of search advertising to the digital total is 50 percent.

According to the report, desktop paid search brought in $10.1 billion in the first half vs. $9.1 billion a year ago. However, when mobile search revenues are included, the paid-search total climbs to $13.7 billion.
Mobile search revenue by itself was $3.6 billion. The overwhelming majority of that likely belongs to Google, given its mobile search market share. Indeed, digital ad revenue is highly concentrated among a few dominant companies.

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Ending Decade Of Litigation Court OKs Google Book Scanning As “Fair Use”

A three-judge panel for the US Second Circuit Court of Appeals has definitively ruled that Google’s full-text book scanning is “fair use” and thus protected from claims of copyright infringement. So unless The Authors Guild, which originally sued Google in 2005, wants to appeal to the US Supreme Court,  Google has won.
Fair use is a defense against copyright infringement (17 U.S.C. § 107) that allows otherwise copyright-protected material to be used without permission for purposes of teaching, research, news, commentary and criticism. However, fair use must not “excessively damage the market for the original by providing the public with a substitute for that original work.”
The appellate court found that Google’s book-scanning project met this criterion. The fact that Google might have a commercial interest or motivation was not seen as defeating the fair use argument.
Google can now realize its vision of a comprehensive digital library more than a decade after it launched — if it still has

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Bing Ads Remarketing Now Available For Search And Shopping Campaigns

Just ahead of the holiday surge, Bing Ads announced the launch of remarketing for search and shopping campaigns.
The promise of Bing Ads retargeting capabilities came last year with the launch of Universal Event Tracking (UET). Earlier this month, Bing Ads retooled UET to make it more intuitive to implement and include more functionality.
With remarketing in Bing Ads, you can serve ads on Bing and Yahoo search results (if the impression is served through Bing Ads) to users who have visited your website. It’s similar to RLSA in AdWords, but the remarketing extends to product ads in Shopping campaigns as well. 
You’ll need to have UET tags set up on your site to get started. Once that’s set, you create remarketing lists in the Audience section of the Shared Library in your Bing Ads account.

Once you set up a campaign for retargeting, you’ll assign audiences at the ad group level and set your other targeting — such as products or keywords —

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Google Has Discontinued Its Support For Its AJAX Crawling Scheme

Google has finally made it official it is discontinuing its support for its 2009 proposal to make AJAX crawlable by GoogleBot.
In March 2015, we reported that Google will discontinue the AJAX crawling proposal, and several months later, Google has made it so.
Kazushi Nagayama from Google’s Search Quality Analyst said Google is “no longer recommending the AJAX crawling proposal we made back in 2009.” Adding that “as long as you’re not blocking Googlebot from crawling your JavaScript or CSS files,” Google should be able to discover your AJAX website and render the pages fine.
This does not mean Google is not going to crawl sites built in AJAX. Google will crawl AJAX sites, but it will no longer support the proposal it made to crawl them. So now, Google suggests you build the sites using the principles of progressive enhancement.
What if you already implemented the Google AJAX proposal? Google says it will still be indexed, but the company recommends

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