Search Engine Land’s Community Corner: Charity selected for 2018 Search Engine Land Awards

It’s hard to imagine the search community evolving as it has without the support and active participation of Matt Cutts. Those newer to search marketing may never have had the opportunity to meet Google’s Distinguished Engineer and get to know what a thoughtful, kind and open participant he was with the SEO community in particular. I’m honored to have been able to get to know and spend as much time with him as I did while he was still with Google. He suffered an unimaginable tragedy last week, and we as a community rallied around him to help in ways large and small and let him know he remains an important part our industry.
Following the unexpected passing of Matt’s beloved wife Cindy, our community immediately offered heartfelt support for Matt in a tremendously difficult time, with search professionals around the globe letting Matt know just how much he has meant to our industry at large. Dixon Jones,

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Search Engine Land’s Community Corner: Celebrating #IWD and SMX speakers

Continuing yesterday’s celebration of International Women’s Day, and as March is Women’s History Month, in this week’s Community Corner, we’re featuring the incredible female search and digital marketing experts who will be sharing their knowledge with our Search Marketing Expo (SMX) audience next week in San Jose.
I asked each speaker for some details about how she began her marketing career, as well as any advice she would like to pass on to industry colleagues. The advice from the speakers who participated was so inspiring that I decided to focus specifically on those responses from the group. You can see them all below. All of these women, with fascinating backgrounds and histories, are incredibly talented, and combined, they have a diverse wealth of knowledge. I highly recommend you check out their bios (linked to their names) and get to know more about them.
If you’ll be joining us at SMX West, be sure to connect with these experts and

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Community Corner: Spotlight on Search Engine Land Award Winners Brainlabs & Trimark Digital

During the last five weeks, Search Engine Land has conducted a number of interviews with last year’s Search Engine Land Award Winners. In this week’s series, we are featuring Brainlabs and Trimark Digital.
Brainlabs was awarded two trophies at last year’s event: Best Retail Search Marketing Initiative for SEM and the Best B2C SEM Initiative for Enterprise award. Trimark Digital’s SEO campaign for the Fairview Garden Center helped it win Best Overall SEO Initiative for Small Business award.
“We’ve long been known as a lead generation agency from a paid search perspective,” says Trimark Digital lead digital strategist, Dani Roberts. In today’s spotlight interview, Roberts shares how the team focused on a client’s organic digital performance to take home the award — proving her agency’s ability in SEO as well as paid search.
If you’re considering whether or not to submit an entry for this year’s Search Engine Land Awards, be sure to check out interviews with last year’s winners:

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Community Corner: Spotlight on Search Engine Land Award Winners MediaHub & UPMC Health Plan

Last year, more than twenty agencies and SEO professionals were recognized for their excellence in SEO and search marketing at the 2017 Search Engine Land Awards. To give insight into the winning campaigns and the award submission process, we have been conducting interviews featuring last year’s award winners.
In today’s edition of the Search Engine Land Award Winners spotlight series, MediaHub’s associate director of search shares more about the Royal Caribbean search campaign that earned the agency its “Best Enterprise SEM Initiative for Travel & Lifestyle” award. UPMC Health Plan’s Zach Cole is also featured. His team was named the “Best In-house Team of the Year for SEM” at last year’s awards event.
The 2018 Search Engine Land Awards will be hosted on June 12 in Seattle, Washington as part of the SMX Advance Conference after hours events.
First launched in 2015, this will be the fourth consecutive year for the Search Engine Land Awards. And while

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Community Corner: Spotlight on Search Engine Land Award Winners iCrossing, Merkle Inc. & Todd Silverstein

In this week’s edition of our Search Engine Land Award winners spotlight series, we are featuring the agencies who won the 2017 awards for Best B2B Search Marketing Initiative for SEO, Best Retail Search Marketing Initiative for SEO and Best Enterprise SEM Initiative.
We also are interviewing Todd Silverstein, who won the award for Best Overall SEM Initiative for Small Business. While Silverstein serves as the US head of performance marketing at Edelman Digital, it was his work as an independent contractor for a small business that earned him a 2017 Search Engine Land Award.
“It’s important for me to always practice what I preach, and I’ve been pushing my Performance Marketing team at Edelman Digital to always deliver incredible client results,” says Silverstein. “Because of this, I jumped at the opportunity to perform advanced SEM implementation.”
This year’s Search Engine Land Awards event is being hosted in Seattle, Washington, on June 12, 2018, during the SMX Advanced Conference. If

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Community Corner: Spotlight on Search Engine Land Award Winners Wolfgang Digital, Metric Theory & Precis Digital

This year’s Search Engine Land Awards will mark the fourth consecutive year the SEO and SEM community has come together to celebrate the best and brightest in the industry. The 2018 event will be hosted in Seattle, Washington, on June 12 in conjunction with the SMX Advanced Conference, and it has been expanded to include several new award categories.
Started in 2015, the Search Engine Land Awards has not only recognized top-performing SEO and SEM professionals and agencies, it has raised thousands of dollars for a variety of nonprofits, including Be the Match, CODE.org, the Dana Farber Cancer Institute and Women Who Code.
As we near this year’s awards event, Search Engine Land is taking a look at last year’s winners in a collection of interviews highlighting the campaigns that won and the results they generated.
For our latest addition to the series, we talk to the teams that took home awards for Best Overall Search Marketing Initiative and Best

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Community Corner: Spotlight on Search Engine Land Award Winners Odd Dog Media & SapientRazorfish

In 2015, the Search Engine Land Awards were introduced to recognize the top performers in the SEO and SEM community. The inaugural event was a big success by all accounts. Hosted in New York City during the SMX East conference, the awards program drew hundreds of attendees and raised thousands of dollars for Be the Match, a national bone marrow donor program, and CODE.org, a nonprofit committed bringing computer sciences into the classroom.
Since its inception, The Search Engine Land Awards have put a spotlight on the best and brightest within the SEO and SEM industry. Not only are individuals and agencies within the search community recognized for their outstanding work, the event continues to raise thousands of dollars for charitable organizations.
This year, the Search Engine Land Awards event will be hosted in Seattle, Washington, during the SMX Advanced Conference on July 12, 2018. In anticipation of this year’s awards program, Search Engine Land is running this interview

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Search Engine Land’s Community Corner: Staff changes at SEL, a new Google Twitter account to follow, and an awards reminder

This week brings a warm hello and a fond goodbye within the Search Engine Land team, along with another channel to stay up to date on Google search info, the Search Engine Land Awards, and more honors for the search marketing community.
Search Engine Land Staff Changes
Good night, and good luck, Jess
Jessica Thompson has been with Search Engine Land for the past 5 years, as our Features Editor. She has been an incredibly valuable team member, working with our contributors and helping to shape the voice of our featured content. We will miss her dearly as she embarks on her next career move, which will be building a digital marketing agency – Prewett McCarthy Marketing. We look forward to watching her continue to grow and are thrilled she remains a colleague in our industry.
I asked Jessica to share her parting thoughts with the community:
My years at Third Door Media have been invaluable to my professional development. Getting to

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Search Engine Land’s Community Corner: Holiday retail results, Search Engine Land Awards and more

I hope you’ve had a great week as the new year truly kicked into gear.
Calling all incredible search marketers (psst, that’s you)! Entries for this year’s Search Engine Land Awards are now open! Our fourth annual awards event will be held at SMX Advanced in Seattle this June. With more than 25 categories across the various disciplines of SEO and SEM, the entire industry is invited to participate. Stay tuned, as we will be showcasing past winners and sharing what makes a great Search Engine Land Awards entry.
Thank you to all who contributed to our Holiday Retail Survey. If you haven’t had a chance to participate, there is still time. Take the survey here. We will be sharing the results during our Holiday Retail Search Strategies webinar on Thursday, January 18. Register to learn from Aaron Levy, Brad Geddes and Elizabeth Marsten in a look at overall results of the shopping season.
Have some industry or community news

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Search Engine Land’s Community Corner: Industry veteran releases new book, our top columnists of 2017 and more

Happy new year! If, like me, you’re just getting caught up on industry news and announcements, I’ll share a couple of noteworthy items you may have missed over the past two weeks:

We shared the top 10 columns published in 2017. Cheers to our talented contributors Sherry Bonelli, Joy Hawkins, Dan Sharp, Paul Shapiro, Wesley Young, Nate Dame and Aleyda Solis
Christoph Cemper, CEO of LinkResearchTools, released his book “Spaghetti Code: Detangling Life and Work with Programmer Wisdom“
Our sister site, Marketing Land likewise notes the top 10 columns published there in 2017. Congrats again to our expert marketing columnists!

Have some industry or community news you want to share? Drop us a note at community@searchengineland.com!
Our own Barry Schwartz continues his “Honor an SEO/SEM” series at his blog, and this (and last) weeks’ honored nominees are:

Aleyda Solis – nominated by Gianluca Fiorelli and known to all that are fortunate to call her friend as a tiny tornado of

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