Report: Releasing Super Bowl ads early jump-starts lifts in brand search

It’s no secret that most Super Bowl advertisers see a surge in search volume on and immediately following game day. What is not so well known is how much of a bump advertisers can gain by releasing their ads, or ad teasers, as is increasingly common this year, ahead of Super Bowl Sunday.
Technology company Quancast pulled some data for Search Engine Land to help answer that question. A look at five brands that have released their ads online ahead of Super Bowl LI shows the impact can vary widely, but all five saw a lift in brand searches in the days after release.
CPG brands Snickers and Budweiser saw by far the biggest jumps in brand search volume. Snickers has garnered attention for its four teaser ads in which the brand touts it will film the first live commercial, starring Adam Driver, during the game. Buzz around those teasers drove brand searches up 2,669 percent. Budweiser’s ad telling the story of its immigrant roots led to

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Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys

Ah, Super Bowl Sunday. There is no bigger day for football — or advertisers. And whether they’re on their couch or at a neighborhood watering hole, fans of both will be tuning in to Super Bowl LI in droves.
Sure, Super Bowl Sunday is about football. But the commercials share the spotlight. In fact, many Super Bowl viewers say they watch the game specifically for the commercials. Some (like me) skip the game entirely and just watch the commercials.
As we know, commercials can be the most memorable part of the big game, with water cooler talk continuing long after the last touchdown. It’s no wonder that brands spend an absolute fortune on them.
If you’re a brand that invested in TV for this year’s Super Bowl, how can you make the most of your TV spend? And what if your brand didn’t spend big for TV? How can you still benefit?
Read on for three tips to make the most out

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Google: 82% Of Super Bowl Ad Searches Happened On Mobile, Up From 70%

Pity the Super Bowl advertisers that didn’t take full advantage of mobile search this year. According to Google, 82 percent of TV ad-driven searches during the Super Bowl happened on smartphones. That’s a 12-point jump from last year, when 70 percent of Super Bowl ad-related searches across Google and YouTube derived from phones.
During this year’s game, just 11 percent of searches related to ads aired during the big game happened on desktop/laptop, and seven percent occurred on tablets.
Overall, the ads drove more than 7.5 million incremental searches during the Broncos-Panthers game, according to Google. That’s 40 percent higher than the lift last year’s Super Bowl advertisers saw in search.
Searches driven by Super Bowl TV ads were at their highest levels during the first two quarters of this year’s match-up. Ads-related searches fell in the second half of the game, in which the score remained relatively tight. Google says this trend reflects what happened during last year’s close game.

That contrasts with 2014, when audiences seemingly

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What Time Is The Super Bowl? Google & Bing Are Confused

As Super Bowl 50 approaches, people will begin searching more and more for the starting time (kickoff is 3:30 p.m. PT on Sunday, Feb. 7, 2016). But right now, both Google and Bing live in the past, depending on how you ask.
“What Time Is The Super Bowl?” Madness
So many people search for the start time of the Super Bowl each year that news publications have vied against each other for ages to rank tops for the query.
In 2014, Google tried to make it easier for searchers by introducing a direct answer box. Do a search for “when is the super bowl” on Google now, and you can see one of these appearing with the correct day and time for Super Bowl 50:

Last month, the box was getting the day wrong. That’s been fixed. But Google’s woes are back if you search for the Super Bowl 2016 start time in a different and popular way.
Google’s Living Like It’s 2015
On Google, a search right

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Google’s Not Sure What Day Super Bowl 50 Is Happening In 2016

Wondering when the Super Bowl is being held next year? Don’t depend on Google. The search engine can’t seem to make up its mind.
For the record, Super Bowl 50 will be held on Sunday, Feb. 7, 2016. The exact time still seems not to have been set. But if you ask Google, it sometimes gives the right location (Levi’s Stadium in Santa Clara, California) but the wrong date of Saturday, Feb. 6:

As you can see above, Google’s direct answer for “when is the super bowl” shows Super Bowl 50 happening on Feb. 6. Oddly, Google also bolds what it considers to be a match for that search in the description from the official NFL site for the Super Bowl. That bolded answer is the correct date, Feb. 7.
Google’s archrival Bing gets it right:

Occasionally, Google does appear to be getting the date correct. Some of our Search Engine Land editors see the right date, especially those on the East Coast.

Search Engine Land Source