Data: Google monthly search volume dwarfs rivals because of mobile advantage

In the past year, comScore has de-emphasized its search market share and mobile market share reports. Part of the reason is that the numbers don’t change that much anymore.
In addition, for reasons that remain mysterious, the measurement firm has declined to present a consolidated view of the search marketplace that includes both desktop and mobile. Mobile search is now both larger and, in many respects, more important than desktop search.
Below are the most recent comScore PC search market share and query volume figures for December 2016:

Across the board, desktop search queries are down vs. November. Google’s overall share remains basically stable at 63 percent (plus). Microsoft continues its slow growth on the PC, while the others continue their slow declines. It’s worth noting again that Bing powers search results for AOL, Yahoo, Siri + Spotlight search and Amazon, which is not reflected above.
On mobile devices it’s mostly a story about Google, however. According to data from StatCounter,

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IAB: desktop and mobile paid search bring in roughly half of 2015 digital ad revenue

Earlier today the IAB released its Q4 and full year 2015 digital ad revenue report for the US market. Online ad spending last year was worth nearly $60 billion ($59.6 billion), which represented more than 20 percent growth over 2014.
Below is the 2015 breakdown by ad category:

Desktop-based paid search brought in 34 percent of total ad revenue or roughly $20.3 billion. This was down from 38 percent a year ago. However real dollars grew by more than $1 billion over 2014.
Mobile ad revenue was approximately 35 percent of the 2015 total or $20.8 billion, a 66 percent increase from the 2014 total ($12.5 billion). Of the 2015 mobile total, 43 percent ($8.9 billion) was from paid search.
The combined value of paid search on the desktop and in mobile was roughly $29.2 billion in 2015. Accordingly, the total search market represented approximately 49 percent of total digital ad revenue in 2015. By comparison, the combined value of desktop

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Report: search drives 10X more traffic to shopping sites than social media

Search is the single largest traffic driver to websites, according to SimilarWeb’s Global Search Marketing Report 2016. The findings are based on billions of site visits to a global sample of websites and reflect both mobile and desktop traffic.
The report is focused on a variety of metrics surrounding paid search. It also shows the breakdown of traffic from a broader range of sources. Below, for example, is the relative share of traffic from paid search and display advertising in a variety of shopping-related categories. As a general matter, paid search generates more traffic than display except in the “general merchandise” category.

Source: SimilarWeb Global Search Marketing Report 2016
 
What I find most interesting is that, in contrast to a number of bullish reports on the role of email and social media in shopping, the SimilarWeb data argue these channels drive only modest traffic compared to search. Unfortunately, the report doesn’t give any insight into which channels are most effective

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Search Market Share In October 2015 Looks A Lot Like It Did In October 2008

October desktop search data from comScore came out late Friday afternoon. Google appears to have “stabilized” at roughly 64 percent market share, while Bing and Yahoo are also mostly unchanged from September.

Search market share was in nearly the same place in October 2008. Google controlled roughly 64 percent of search query volume and the number two site had 20 percent. Of course that number two player was Yahoo at the time. Today it’s Bing/Microsoft. In addition, AOL and Ask had a larger share of search seven years ago, which has largely be transferred “up market.”
But back in 2008 mobile search was negligible.

The most interesting thing about this month’s data is the increase in query volume. There was 2 percent growth in desktop search volume vs. September. As a practical matter that represented roughly 340 million more monthly search queries. From a paid-search perspective that means millions of dollars in the aggregate — perhaps as much as $100

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Apple Devices Driving More Search Than Android In US — [comScore]

This week at SMX East I moderated a session called The New Search Landscape, which asked what the near term future of search will look like. It was a very lively and interesting discussion. For a full overview of the session read Casie Gillette’s recap.
At the outset, however, comScore’s Eli Goodman presented some overview data. It was predominantly about the impact of mobile devices on search activity. The several charts below are from his presentation.
Desktop search is flat or declining. Even though there is some “time-spent” growth on desktop or laptop computers, search appears to have peaked; query volume growth is now all mobile (including tablets).
Search queries coming from tablets are showing the highest growth but that’s because they are growing from a smaller base. As a matter of absolute query volume, there’s more search happening on smartphones.

What’s interesting in the following chart is that comScore says there are still more queries coming from PCs than mobile

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DuckDuckGo Surpasses 10 Million Daily Queries

DuckDuckGo announced they hit a milestone yesterday, surpassing the 10 million daily query mark on June 22, 2015.
DuckDuckGo saw 10,218,617 queries on June 22nd alone. The company gives credit to that surge in users based on them being a privacy focused search engine. Gabriel Weinberg wrote, “we’re proud to be helping so many people take back their privacy.”
Here is the chart they shared showing their steep incline in daily search queries:

As a promotion, DuckDuckGo said they will give out 10,000 t-shirts to those who can help promote their search engine to three additional searchers.
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