Data: Google monthly search volume dwarfs rivals because of mobile advantage

In the past year, comScore has de-emphasized its search market share and mobile market share reports. Part of the reason is that the numbers don’t change that much anymore.
In addition, for reasons that remain mysterious, the measurement firm has declined to present a consolidated view of the search marketplace that includes both desktop and mobile. Mobile search is now both larger and, in many respects, more important than desktop search.
Below are the most recent comScore PC search market share and query volume figures for December 2016:

Across the board, desktop search queries are down vs. November. Google’s overall share remains basically stable at 63 percent (plus). Microsoft continues its slow growth on the PC, while the others continue their slow declines. It’s worth noting again that Bing powers search results for AOL, Yahoo, Siri + Spotlight search and Amazon, which is not reflected above.
On mobile devices it’s mostly a story about Google, however. According to data from StatCounter,

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Billions served: PC search is down but query volume is way up for Google

Writing about search market share on the desktop is now a bit like writing about old cars. It’s sort of interesting but less and less relevant. For reasons that remain mysterious, comScore has neglected to provide a unified view of the search marketplace — despite the fact that likely between 55 and 60 percent of search queries now come from mobile devices.
July desktop search rankings in the US reflect the following distribution, according to comScore:

For comparison, the following are the comScore numbers from July 2015:

Google Sites — 64.0%
Microsoft Sites — 20.4%
Yahoo Sites — 12.7%
Ask Network — 1.8%
AOL — 1.2%

Essentially all parties have lost incremental share except for Bing, which has gained 1.5 points. Depending on your perspective, this could be spun as trivial or part of Bing’s long slow climb to meaningful desktop search market share.
PC query volumes peaked on the desktop in 2013. However, in mobile, Google commands roughly 94 percent of the market according to

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Google Down 1 Billion PC Searches From 2014, But Mobile Volumes Likely Way Up

December desktop search rankings from comScore came out yesterday. Bing gained slightly versus November; most others are off a fraction of a point.
Google has lost market share and volume versus a year ago, when it had a share of 65.4 percent. A year ago, Bing was at 19.7 percent; today it’s at 21.1 percent. However, these data tell only part of the story because they don’t include mobile search.

ComScore says that in terms of total market share, including “powered by” search, Google controlled 64.8 percent of US search query volume, while Bing powered 32.2 percent of organic search.
Data below show that month-over-month desktop search volume is flat. Compared with a year ago, PC queries were down by 1.2 billion overall. That’s mostly attributable to a decline in queries on Google, which may have transferred to mobile.

As indicated, the charts and data above don’t reflect mobile search volumes, which are probably relatively modest for Bing and Yahoo but

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Survey: Under 40 Percent Start A “Local Search” With A Search Engine

What we widely call “local search” is only partly about search engines. Finding local content and making offline purchase decisions is a multifaceted process that involves several categories of information and devices. That’s according a new survey and report from IDC and YP.
The report is called “Local Search Unleashing Opportunities for National Advertisers” and based on a survey of 750 US adults (between 18 to 44). Roughly 80 percent said they own smartphones, matching overall US smartphone penetration of just under 80 percent according to comScore.
Where Users Start Local Searches

Source: IDC (2016)
The survey looked at how people go about finding local information on the desktop and mobile devices. It focused on discovery of information tied predominantly to national brands but in an offline/local context across a range of categories:

Financial services and insurance
Automotive
Retailers
Travel
Casual dining
Business services

The research found that “general search engines” were largest single starting point for local search users. However, as the graphic above illustrates, that was

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Search Market Share In October 2015 Looks A Lot Like It Did In October 2008

October desktop search data from comScore came out late Friday afternoon. Google appears to have “stabilized” at roughly 64 percent market share, while Bing and Yahoo are also mostly unchanged from September.

Search market share was in nearly the same place in October 2008. Google controlled roughly 64 percent of search query volume and the number two site had 20 percent. Of course that number two player was Yahoo at the time. Today it’s Bing/Microsoft. In addition, AOL and Ask had a larger share of search seven years ago, which has largely be transferred “up market.”
But back in 2008 mobile search was negligible.

The most interesting thing about this month’s data is the increase in query volume. There was 2 percent growth in desktop search volume vs. September. As a practical matter that represented roughly 340 million more monthly search queries. From a paid-search perspective that means millions of dollars in the aggregate — perhaps as much as $100

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Google’s PC Market Share Off Its Peak, Yet Company Seeing More Searches Than Ever

Yesterday comScore released its September 2015 search engine rankings for the US market. There was almost no change in position or share from August. Google’s share hovers at just below 64 percent.
However, a year ago, Google was at 67.3 percent and Yahoo was at 10 percent. Today Yahoo is at 12.6 percent. Google’s intervening losses and Yahoo’s gains are likely a result (at least partly) of the Firefox default search deal with Yahoo.

In terms of desktop search query volume Google saw a year over year increase of 1 percent to 11.4 billion searches. Bing saw a 2 percent annual increase. Yahoo was flat. However this doesn’t tell the full story, which needs to include mobile volumes to present a complete picture of the market.

Assuming that the figures immediately above are accurate, we can combine them with Google’s prior statements about mobile search exceeding the desktop to argue that there are at least 11.4 billion mobile queries on Google

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Apple Devices Driving More Search Than Android In US — [comScore]

This week at SMX East I moderated a session called The New Search Landscape, which asked what the near term future of search will look like. It was a very lively and interesting discussion. For a full overview of the session read Casie Gillette’s recap.
At the outset, however, comScore’s Eli Goodman presented some overview data. It was predominantly about the impact of mobile devices on search activity. The several charts below are from his presentation.
Desktop search is flat or declining. Even though there is some “time-spent” growth on desktop or laptop computers, search appears to have peaked; query volume growth is now all mobile (including tablets).
Search queries coming from tablets are showing the highest growth but that’s because they are growing from a smaller base. As a matter of absolute query volume, there’s more search happening on smartphones.

What’s interesting in the following chart is that comScore says there are still more queries coming from PCs than mobile

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Desktop Search: Google May Have Peaked Last Year According To comScore

Late this afternoon comScore released its monthly report on US desktop search market share. Google controlled 63.8 percent of all PC search volume in August. Microsoft (Bing) had 20.6 percent and Yahoo saw 12.7 percent.
Bing was up a fraction of a point at Google’s apparent expense, while Yahoo was flat. Month over month Google is only off 0.2 percent. However the company’s desktop search share is down nearly 4 points vs. a year ago when it was 67.6 percent. Google may thus have “peaked” on the desktop.

The measurement firm said that there were 17.6 billion PC-based searches in August. Google saw 11.3 billion of them. We must conclude then that there were at least that many mobile queries, given Google’s previous statement in May that mobile queries had overtaken search volumes on the PC.
According to StatCounter Google controls nearly 90% of mobile search in the US. Yahoo had just over 7 percent and Bing roughly 4 percent

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Google Controls 65 Percent Of Search, Bing 33 Percent — [comScore]

In the simplest terms, the world of organic search is roughly two-thirds Google, one third Bing. Those are the July 2015 “powered by” numbers provided by comScore for the US search market.
In terms of non-network share, Bing saw a tiny 0.1 percent gain in July and so did Ask. Google was flat with 64 percent, unchanged for the past three months. Yet Google’s market share is down from 67.6 percent a year ago.

Together Bing and Yahoo combined in July for 33.1 percent market share. AOL will soon be a Bing-powered search property. If that were the case today, the share of Bing and Bing-powered searches would represent 34.3 percent of all query volume.
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US Desktop Search Rankings Hold Steady; Google Maintains 64% Share

For the second consecutive month, there was little change in comScore’s US desktop search engine rankings. Google, still the overwhelming leader with 64% of the share of the market, and Ask, with less than 2% share, each lost 1/10 of a percentage point between May and June.
Microsoft Bing (20.3%), Yahoo (12.7%) and AOL (1.2%) all showed no monthly change in the rankings, which measure explicit core searches.

ComScore reported 17.5 billion explicit core searches were conducted in June in the US, down from 18.2 billion in May. Google’s total was 11.2 billion. Bing had 3.6 billion, followed by Yahoo with 2.2 billion, Ask Network with 301 million and AOL with 202 million.
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