MarTech salary survey results — See how yours compares

MarTech Today and Chiefmartec.com surveyed over 800 readers to gather salary data and assess the roles and responsibilities of marketing technology professionals. For the analysis, we filtered it down to only the 432 who identified their role as marketing technology, marketing operations or a combination of the two. We were looking for answers to the following questions:

How much do marketing technology and operations professionals make?
Is there a gender pay gap, and if so, where does it exist?
How often do martech professionals get promotions?

Read the full 25-page report to find the answers. Visit Digital Marketing Depot to download the “2018 Marketing Technology & Operations Salary Survey.”
The post MarTech salary survey results — See how yours compares appeared first on Search Engine Land.

Search Engine Land Source

Omnichannel Personalization at Scale: How leading brands drive sales across channels

Americans now own an average of four devices, spending nearly 11 hours a day consuming media across platforms (Nielsen). When they read your email or visit your website, they expect personalized messaging — no matter which device they’re on.
How do you reach these moving targets with a personalized message that resonates with their needs in the moment? What’s the secret to cultivating customer relationships when you have to do it across so many channels?
Join our experts as we discuss the best practices and actionable tactics that many leading brands are using to achieve omnichannel marketing success. Register today for “Omnichannel Personalization at Scale: How leading brands drive sales across channels,” produced by Digital Marketing Depot and sponsored by Iterable.
The post Omnichannel Personalization at Scale: How leading brands drive sales across channels appeared first on Search Engine Land.

Search Engine Land Source

What are the keys to delivering a seamless omni-channel experience?

Consumers are bombarded by hundreds of competing messages every day, many of which lack any specific relevance to them. As they become more and more fatigued from this excess noise, consumers are becoming more adept and emboldened to tune all a brand’s marketing efforts out if they miss the mark.
So, how can brands cut through this noise and build the consistent experience that consumers actually welcome? To do this, growth marketers must create “omni-channel relevance” by creating one-to-one personalization that is consistent across all channels and at scale.
Inside the Growth Marketer’s Playbook, Iterable will walk through each of these channels and discuss best practices for captivating your audiences, activating your data and automating intelligent campaigns. Reference this guide often as you learn to unleash true omni-channel relevance at scale.
Visit Digital Marketing Depot to download “The Growth Marketer’s Playbook to Achieving True Omni-Channel Relevance.”
The post What are the keys to delivering a seamless omni-channel experience? appeared first on

Search Engine Land Source

How to evolve your marketing in a voice-first world

In her 2017 Internet Trends Report, KPMG’s Mary Meeker named voice as one of the top trends of the year, noting the rise in mobile voice queries and improved voice recognition.
AI-enabled voice recognition is becoming a normal part of how we interact with technology. What humans say is becoming valuable data that businesses can use to sell products and create personalized consumer experiences.
It’s critical to think broadly about how voice will impact the entire customer experience, from discovery through to purchase. In this report from Invoca, you’ll find:

Real examples from innovative businesses meshing digital interactions with an increasingly voice-first world.
Insights from a survey of over 1,000 US consumers using voice assistants.
New data from an analysis of over 50 million customer phone calls passed through Invoca’s platform in the past year.

Visit Digital Marketing Depot to download “The Rise of Voice: What the Increase in Conversation, Voice Assistants and AI Means for Business.”
The post How to evolve your marketing

Search Engine Land Source

Optimize your search, Facebook and display targeting with call analytics

Digital advertising is ruthlessly competitive. Your AdWords, Facebook and display ROI depends on your ability to show the right ad to the right audience for the right cost. But, while targeting audiences based on who they are is critical, marketers are leaving qualified leads and revenue on the table if they aren’t also targeting people based on how they want to convert.
If your business values inbound calls, you can use data on those callers to target audiences that want to call you across search, Facebook and display. Download this new e-book from DialogTech to learn how to increase conversions, acquire more customers and eliminate wasted ad spend by showing audiences relevant ad campaigns tailored to generate a qualified inbound call.
Visit Digital Marketing Depot to download “Optimize Your Search, Facebook, and Display Targeting with Call Analytics.”
The post Optimize your search, Facebook and display targeting with call analytics appeared first on Search Engine Land.

Search Engine Land Source

How Amazon dominates the competitive search landscape

This report from Adthena reveals the extent to which Amazon has been capturing text ad click share in major retail categories.
Analysis of consumer electronics, and department store retail categories in the US and UK, suggests that Amazon’s paid search ad spend is behind the e-commerce giant’s continued market growth, with the scale and impact of their paid search investments eclipsing their closest rivals.
Featured in this report:

What is Amazon’s share of ad spend in US/UK markets?
How much click share does this win them?
What are the three key factors which contribute to Amazon’s dominant search performance?
What are the tactics and strategies retailers can use to get more click share?

Visit Digital Marketing Depot to download “How Amazon Dominates the Competitive Search Landscape.”
The post How Amazon dominates the competitive search landscape appeared first on Search Engine Land.

Search Engine Land Source

Bundle your agency services to boost revenue

Though the leading marketing sectors, such as technology, software and many consumer brands, have been utilizing marketing automation for years, it is still a relatively underutilized technology in many sectors.
This puts agencies in a great position to pitch services in the form of a bundled offer. Marketing automation and the right mix of agency services can dramatically improve your clients’ lead-gen efforts and help you prove your value.
In this Agency Perspective from SharpSpring, you will:

Learn about the importance of SEM and multichannel marketing.
Find out how to boost your ROI by bundling your services with marketing automation.
Get great tips on combining email and video marketing.

Visit Digital Marketing Depot to download “Bundle Your Agency Services to Boost Revenue.”
The post Bundle your agency services to boost revenue appeared first on Search Engine Land.

Search Engine Land Source

Advanced Strategies for Effective Shopping Campaigns

On February 22, join Search Engine Land’s Ginny Marvin and other paid digital experts as they explore the challenging retail shopping landscape and provide strategies and techniques to maximize your results. We’ll discuss how to use feed management to optimize your Shopping ad campaigns, as well as more efficient bidding strategies that will improve your CPC (cost per click) and other important cost metrics.
You’ll learn:

Pointers and tactics for mobile ads that drive top-of-funnel traffic.
How to combine RLSA with Shopping for effective remarketing.
Advanced tips for running cross-channel Shopping campaigns.

Register today for “Shop ‘til You Click: Creating Shopping Campaigns at Scale” produced by Digital Marketing Depot and sponsored by Marin Software.
The post Advanced Strategies for Effective Shopping Campaigns appeared first on Search Engine Land.

Search Engine Land Source

Keyword discovery and expansion with competitive intelligence

Analyzing big data sets is a common challenge facing enterprise search advertisers, particularly for those managing campaigns across a massive volume of keywords. For many advertisers, campaigns will have evolved and developed over time, and the keywords they are using will often be the product of years of iteration, testing and optimization.
Management of these campaigns gives rise to several challenges. At this scale, further keyword discovery and expansion can be ineffective using Google Keyword Planner or “human-driven” keyword research methods; additionally, without detailed knowledge of the competitive landscape, managing keyword or bidding strategies is effectively a blind auction in which achieving market growth often requires large, inefficient increases in ad spend.
This paper from Adthena outlines how current analytical techniques, such as comparative Venn diagrams, are limited in refining keyword data and presents a novel methodology for keyword gap analysis through combination and analysis of multiple competitive keyword sets. Visit Digital Marketing Depot to download “Keyword Discovery and

Search Engine Land Source

The 5 Big Disruptions to Marketing in 2018

Join us for the 2018 update to Scott Brinker’s highly popular webinar on the disruptions affecting today’s marketers. Building on the 2017 edition, Scott will examine how the martech landscape has evolved over the past 12 months and outline what lies ahead for marketers in the next three to five years.
The marketing world is in the middle of five major disruptions that are reshaping the industry as we know it:

Digital transformation.
Microservices and APIs.
Vertical competition.
Digital everything.
Artificial Intelligence.

These trends are dramatically altering the digital landscape in which businesses operate, changing how brands function internally and how they engage with customers.
Find out what’s changed, what’s ahead and how marketers can leverage these disruptions for a successful 2018. Register today for “The 5 Big Disruptions to Marketing in 2018,” produced by Digital Marketing Depot and sponsored by the MarTech Conference®.
The post The 5 Big Disruptions to Marketing in 2018 appeared first on Search Engine Land.

Search Engine Land Source