Shopify meets call tracking

As we enter the 2020s, e-commerce is set to generate more than $480 billion in the US and nearly $2 trillion globally. And while Amazon takes a lot of credit for online everything, they’re hardly the only game in town. A significant chunk of online retail is generated by smaller players, thanks in part to platforms like Shopify that make it easy to sell in the digital space, as well as in person — and that have the potential to merge the online and offline experience into an omnichannel version of commerce. Let’s take a look at how we got here, and how e-commerce platforms and retailers should be operating in this new, seamless marketplace.
Shifting to Shopify
In 2004, Tobias Lütke, a purveyor of fine snowboards, wanted to sell his wares online. Today, that would be simple; in the pre-Shopify world, e-commerce platforms were clunky and difficult to integrate with other services and platforms. Rather than continue to

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8 game-changing SEO trends that will dominate 2018

With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really challenging — it’s the ever-changing nature of the rules of the game.
As search engines strive to improve the quality of search results, some ranking factors shift shapes, others fall into oblivion, and completely new ones arise out of nowhere. To help you stay ahead of the game in 2018, here’s a list of the most prominent trends that are gaining momentum, with tips on how you can prepare for each.
1. The rise of SERP features
Are you assuming a #1 organic ranking is the way to get as much traffic as possible? Think again. Increasingly, SERP features (local packs, Knowledge panels, featured snippets and so on) are stealing searchers’ attention and clicks from organic listings.
And it’s only fair if you consider the evolution the Google SERP has been through. It has gone all

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Three ways to use a domain name for business today

www.Com
Registering a domain name is one of the first steps to starting a new business. That’s because whatever name is chosen will represent the business’s space on the internet — and, possibly, a customer’s first impression of the company.
But once you have that domain name, what do you do? Don’t stress over building an online space. Start using a domain name right away. Here are three ways to do it.
Set up a company-branded email address
The web address can also be used as an email address. A company-branded email address can give you and your employees a more professional-looking branded channel for communication with customers, as well as free marketing for your company. In a 2015 survey, 74 percent of consumers said they would trust a company-branded email address more than a free email address. It’s easy and cost-effective to set up, too. The provider you use to register your domain name can most likely help you set

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The evolution of phone marketing

In the beginning, there was the Motorola DynaTAC 8000X. And it was not good. By 2017 standards, it was barely a phone. Virtually zero coverage, a price tag that translates to almost $10,000 of today’s dollars, and completely devoid of apps. It also had a 10-hour charge time that only translated into about a half-hour of use. Truly a pinnacle of technology.
From town criers to SMS
While 1983’s big breakthrough was a far cry from the iPhone X, it was a harbinger of things to come — a personal telecommunications device that could be carried outside the hardwired home. It took another 10 years to make cellphones that you could comfortably — well, somewhat comfortably — carry in your hand. And it would take a few more years still before the advent of the flip phone. Ultimately, it was almost 25 years after Motorola’s original mobile phone before smartphones appeared and mobile marketing as we now know it

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8 major Google ranking signals in 2017

 

It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is impressive, it can get daunting if you’re a just regular human with 24 hours in a day.
Luckily, SEO isn’t about getting every tiny thing right; it’s about getting your priorities right. Below, we’ve put up a list of top eight rankings factors, based on the industry studies by SearchMetrics, Backlinko and SEO PowerSuite. Read on to find what they are, and how to optimize your site for each.
Backlinks
Surprise, surprise, right? In 2017, backlinks continue to be the strongest indication of authority to Google. Let’s look at the things that can make or break yours.
1. Link score
How does Google turn the abstract concept of “backlinks” into a quantifiable ranking signal? In several patents, Google explains that this is done by calculating a “link score.” The score is made up by every incoming link’s individual quality score (aka

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Meet NinjaCat ‘Shinobi,’ the all-in-one agency reporting and monitoring platform of the future

Reports are so 2000 and lame! Everything in our world — from software to phones, cars and TVs — is getting smarter, faster and sleeker. Isn’t it time for client reports to become smarter, faster and sleeker, too? If I can automate my pizza order, why can’t I automate a better client report?
Compelling client presentations that tell the proper story are the future, and NinjaCat is the platform of choice for agencies who want to differentiate themselves and take their business to the next level.
Allow me to set up the back story and introduce myself, I am Scott Guttenberger, marketing ninja. I have been in the shoes of modern digital advertising agencies. I know the struggles! Client requests, optimizing campaigns, monitoring budgets and manually creating client reports. I know the selling points when trying to win new customers and the efforts required to retain clients. Clients want to know the results of marketing campaigns they are spending

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How to solve the mystery of what your customers really want

How well do you really know your customers? If your company is like most brands, you already realize that you don’t really know them at all. In fact, a 2015 study from Aberdeen Group found that just 4 percent of organizations are fully satisfied with their ability to ensure data-driven conversations with their customers.
That’s a shockingly small number. And it’s also a huge problem, especially in today’s customer-first culture. Data-driven insights are the key to increasing customer satisfaction. If you don’t know your buyers, how can you really help them? That disconnect can very quickly translate into reduced ROI and decreased revenue for your business. That’s why it’s so important to incorporate data and analytics into every activity designed to support the customer experience. It’s simple math: better customer interactions equal superior business results.
So, if it’s so simple, why aren’t more companies doing it? What does it take to use analytics effectively, and how can you turn

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How 7 leading brands are winning at paid search

Whether your goal is to maximize revenue generated with existing budgets, boost profitability, reduce costs, or grow revenue within targets, using 7 real-life examples this white paper from [24]7 can help you get there. This white paper covers:

how Predictive Search Bidding gives you the power to optimize every bid, maximize ROI, and reduce costs.
how to use Predictive Search Bidding to meet a variety of specific financial goals depending on revenue targets and budget constraints.
real examples of seven leading brands reach a variety of target metrics, all with impressive results.

Visit Digital Marketing Depot to download “How Leading Brands Win at Paid Search.”
The post How 7 leading brands are winning at paid search appeared first on Search Engine Land.

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5 A/B testing resolutions you should embrace in 2017

A year’s beginning is the most ambitious of times for teams and businesses — lots of reflection, planning, strategizing, revamping approaches, right? To get you off to a good start, we have listed five A/B testing resolutions that should take in 2017.
A/B testing is a relatively young practice, yet it only takes a Simple A/B Testing Guide and an intuitive A/B testing software to set up the basic process. But it takes a little more deliberate obsession and expertise to squeeze out meaningful results and make decisions that can translate website experiments into business revenue.

Stop running A/A tests

In an A/A test, the same page is tested against itself. A/A tests are run to check if an experiment is set up right and if it’s working. It’s concluded that only if the variations “A” and “A”  in the test get an equal response from visitors, the experiment is running all right.
A/A tests are a waste of precious

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