SPONSOR MESSAGE: The Marketer’s Guide to Mobile

Tapping mobile potential doesn’t have to take sorcery. Don’t let your efforts to keep up create a fragmented customer experience. You need an orchestrated way to plan, respond and thrive in the new mobile marketing world. Read how in this white paper.
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SPONSOR MESSAGE: Buyer’s Guide — Call Analytics Platforms

If you are considering licensing a call analytics platform, this report will help you decide whether or not you need to. It provides relevant statistics on market growth, developing market trends, recommended steps for making an informed purchase decision and profiles of leading call analytics vendors. Get your copy now.
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SPONSORED WEBCAST: Driving More Clicks, Calls and Sales — The New Mobile Rules for Search, Social and Display

In this Digital Marketing Depot webcast, mobile marketing experts from ymarketing, DialogTech and MobileMoxie will share new data-driven strategies for driving more clicks and calls from Google, Bing, Facebook, Twitter and more.
Join us on August 20 and learn about new strategies for optimizing mobile ads and landing pages and the impact new Facebook and Google ad formats will have on today’s marketing.
Registration is free at Digital Marketing Depot.
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SPONSOR MESSAGE: Content Creation Guide

According to CMI, 70% of B2B marketers are creating more content than they did one year ago — but is that content really making an impact? This Content Creation Guide from Salesforce Pardot provides step-by-step instructions to help you create a top-notch content strategy. You’ll also get access to six marketing templates to guide your content efforts in generating ideas for relevant and effective content based on business goals and tracking success with 14 key content marketing KPIs.
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SPONSOR MESSAGE: Retargeting On Facebook By The Numbers

For advertisers new to retargeting on Facebook, AdRoll analyzed performance results across advertisers to offer insights on retargeting and to educate marketers on the best way to drive results for their business. Download this report and get key performance metrics for Facebook on desktop and mobile and benchmarks for CTR and CPC.
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SPONSOR MESSAGE: Tips for Creating a Better Mobile Email Experience

On average, about 40 percent of email opens come from mobile devices and tablets. Unfortunately, many mobile subscribers are less engaged because they are being forced through an experience that is not optimized for them. It’s daunting, as a marketer, to figure out how to address this growing challenge. This guide from Oracle walks you through where to begin and provides some design strategies to help you capture those clicks. Get your copy now.
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SPONSOR MESSAGE: Attribution Modeling for Data-Driven Marketers

Although marketing teams use multiple channels to drive sales, the majority of marketers still employ single-touch attribution models. These increasingly outdated models aren’t up to the task of tracking which campaigns have the biggest impact on performance and which channels or tactics deserve credit for each conversion. The findings in this report from AdRoll should provide guidance on how to measure your campaign performance in the long and short term. Get your copy now.
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SPONSOR MESSAGE: How To Be Successful in Mobile Advertising

Mobile is increasingly becoming the main screen accessed throughout the day, and mobile marketing, in turn, has developed into a sophisticated, personalized marketing channel to reach consumers. In this white paper, Quantcast explores the mobile landscape and identifies opportunities and solutions for advertisers. It includes key mobile trends, mobile advertising options, mobile marketing myths busted, and a successful mobile campaign checklist.
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SPONSOR MESSAGE: Guide to Call Tracking for Local Search

Download this white paper to find out how to determine which search keywords and ads drive calls. Learn how you can use call tracking data to optimize bidding, generate more calls and sales, and cut wasted spend.
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