New goodies for online retailers at SMX East

If you’re an online retailer, you’re already ramping up for the busy holiday season ahead. The good news is that Google has rolled out several new features to AdWords to help with your shopping campaigns.
As reported by Ginny Marvin on Search Engine Land, the new AdWords features include a new metric, called absolute top impression share, and a new diagnostics report lets advertisers dig deeper into product status issues in AdWords.

Learn about these and other features exclusive to the new AdWords interface that are rolling out to advertisers through this year at the Shopping Campaign Tips Tricks You’ll Want To Own session at SMX East, where our SEM experts will share tips and strategies to systematically and creatively cultivate your Bing and Google shopping campaigns into healthy, productive year-round ROAS generators.
Other sessions you’ll want to attend at SMX East include:
Finding Feed-Driven Retail Success Beyond Bing & Google – In this session, our expert speakers discuss opportunities on

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Search marketers save $400 on SMX East until this Saturday!

Your search for actionable SEM and SEO tactics stops here. Join thousands of marketers at the largest search marketing conference on the East Coast — Search Engine Land’s SMX East, October 24–26, 2017, in New York City.
Register today for an All Access Pass and pay the super early bird rate of $1,795 — that’s a whopping $400 off on-site rates! You’ll get the total SMX experience:

Industry-leading speakers
Exceptional networking
Actionable tactics you’ll immediately put to use
Vendor demos and solutions
WiFi, meals and snacks!

P.S. These are the lowest-priced tickets for SMX East you’ll ever get your hands on. Hurry, super early bird rates expire this Saturday!
The post Search marketers save $400 on SMX East until this Saturday! appeared first on Search Engine Land.

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3 days of SEO and SEM tactics at the lowest rates. SMX East prices increase next week!

Super early bird rates expire next week for SMX East, the East Coast’s largest search marketing conference. Attend for three days of actionable, cutting-edge search marketing tactics presented by experts that will leave your competition in the dust.
Here’s what to expect October 24–26 in NYC:

Actionable content: The agenda consists of 55+ expert-led sessions covering the latest in SEO and SEM topics — from the latest ranking factors to how to effectively test your campaigns.
Powerful connections: Dive into intense conversations, share tips and ideas, and establish friendships with your fellow search marketing peers through a number of networking events, including our Meet & Greet, networking lunches, expo hall reception and more!
Performance-enhancing solutions & case studies: Swing by the expo hall to meet a variety of search marketing vendors, and attend our unique “Plus Sessions” featuring inside info and training directly from Google & Bing employees and experts.
In-depth training: Add a pre-conference, full-day workshop to take your skills up a notch in SEO, PPC, social, e-commerce and analytics. Conducted by recognized thought leaders in their fields, these

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Search marketers plan to attend SMX East to become martech trailblazers

We get it. Marketing is now a software-powered discipline that blends the art of creative and science of data. New technologies are deeply interwoven into marketing operations and strategy. Effectively harnessing them demands new capabilities, talent and management.
Scott will offer insights and tactics in his keynote at SMX East including:

the evolution of marketing from the “arts and crafts department” to a results-producing, software-driven dynamo,
how organizations are reinventing their operations and institutional metabolism to cope with the always-on and multichannel world,
and why search marketers are uniquely qualified to lead in the new “martech era.”

Meet Scott at SMX East
Register for SMX East to meet Scott and other expert SEOs and SEMs making an impact in the search marketing community. For only $1,795, you’ll learn fresh tactics to improve your search marketing campaigns, have unlimited expo hall access, networking, WiFi, meals, snacks and more! Register today and save $400 compared to on-site rates.
P.S. Add a full day pre-conference workshop for a deep dive into advanced SEO, AdWords, Social Media Advertising,

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What I learned from the Danny Sullivan/Gary Illyes keynote at SMX Advanced

On June 13, 2017, in Seattle, Search Engine Land’s Danny Sullivan sat down with Google’s Gary Illyes to talk about all things Google. You can read live blog coverage from the session here. In this post, I’ve organized the content of this session into topical groups and added my own analysis.
Note: The questions and answers appearing herein are not direct quotes. I am paraphrasing Sullivan’s questions and Illyes’ answers, as well as providing my interpretation of what was said (and including additional context where appropriate). I’ve also omitted some content from the session.
The featured snippet discussion
Danny Sullivan asked: Are we going to keep getting more featured snippets?
Illyes has no idea about that, but he notes that featured snippets are very important to Google. They want the quality to be really high, and one consideration people don’t normally think about is that, in some cases (e.g., voice search results), the answers may be read out loud.
This example is one of my

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Want To Speak At SMX East? Here’s How

The agenda for our upcoming SMX East show is live and we’ve opened up our “speaking pitch” form for select sessions for the show, taking place on October 24 – 26 at Jacob K. Javits Convention Center in New York City.
To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also be very specific about what you intend to cover. Also, if you do not see a particular session listed, this is because there are no openings for that session. Use this form to submit your request.
PLEASE NOTE: Many sessions have already been filled and are not open for pitches. If a session does not appear on the pitch form, it is closed, even if no speakers are appearing on the agenda yet.
As you might guess, interest is high in speaking

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A winning process yields winning results: Conversion optimization tips from SMX Advanced

Earlier this month, keeping with the traditions of a welcoming summer, Seattle opened its doors to data junkies, optimization nerds and the search-obsessed in celebration of yet another SMX Advanced.
Not speaking this year, I had more flexibility to sit in on some of the many useful presentations. Among the most compelling was a session led by Jeremy Epperson of 3Q Digital and Khalid Saleh of Invesp titled, “Conversion Optimization: Turning Quick Wins into Winning.”
In my role at Yandex, Russia’s largest search engine, my primary responsibility is to help North American companies succeed in Russia. Russia is a top 7 Internet Audience in the world, so I’m frequently approached by North American CMOs with a desire to “test the market.” Of course, my initial reaction is, “фантастика!” (“Fantastic!”) In today’s digital petri dish, let the data determine direction — testing is always a good start.
Both Epperson and Saleh not only communicated the value of testing, but also emphasized the

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What does it mean to win a Search Engine Land Award?

When we decided to launch our search marketing industry awards program three years ago, the guiding principle was have the honors be truly meaningful. That’s why it’s no small task to enter the competition- we ask for a lot of supporting data and information so our editorial staff and industry judges can effectively measure outstanding results and reward innovation in search marketing.
Year after year, we’ve seen the level of competition rise, and fully expect 2017 to showcase some amazing examples of successful search marketers. And for many finalists, there really is satisfaction in being added to the short list, and we agree – it’s incredibly difficult to name just one winner in every category.
While earning a finalist title would have been enough after a win the previous year, Katy Tonkin of Point It was pleasantly surprised to take home a trophy in 2016 for an enterprise SEM campaign they ran for Microsoft Store.
We were up against some impressive brands: AARP, Catalyst for

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Save the Date: SMX East is back in NYC Oct 24-26

Mark your calendars for SMX East: October 24-26! Don’t miss your only chance this year to attend the largest search marketing conference on the East Coast.
An agenda obsessed with SEO & SEM!
SMX is the only conference series dedicated to search marketing. There are tactic-rich keynotes, sessions and clinics programmed just for you, whether you’re a performance marketer, content marketer, demand gen or brand specialist. Here’s the skinny of what you’ll get by attending:

SEO topics focus on getting found in this mobile-first search world. We’ll discuss the new Periodic Table of SEO Success Factors so you’re up to date on what’s important… and what’s not. We’ll also dive deep on working within Google’s the mobile-friendly accelerated mobile pages (AMP) framework. We’re also super excited for SEO & Social: A Match Made In Marketing Heaven because we’re focused on that opportunity right now.

For you SEMs, it’s all about conversion, testing and optimization. There are multiple sessions focused on paid search and

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Voice search becomes voice action: A key talking point at SMX London

From combining search and social to leveraging moments that matter, last week’s attendees at SMX London gained a deeper understanding of the numerous ways they can optimize their search strategies.
Described as the “ultimate survival guide to the dynamic and tumultuous world of search marketing,” SMX  — run by Search Engine Land’s parent, Third Door Media — is a conference series designed to highlight the reach and opportunities that can be achieved through search advertising and outline search’s position in the wider marketing mix.
From my own perspective, one of the more enlightening sessions of the London event featured a presentation by Pete Campbell, founder and managing director of Kaizen, on the subject of voice search — a prominent theme given the ongoing battle of the AI assistants.
Despite existing for half a decade — Siri has been around since 2011 — voice search has only recently surged in popularity, with over a quarter (27 percent) of US smartphone users now utilizing voice

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