The holidays arrived early for local marketers

The holiday season has arrived early for locally focused marketers. Consider the developments that have occurred just in the past week:

Google My Business API added new features, including the ability to manage your Google Posts.
Facebook announced a number of tools and partnerships supporting local discovery, including booking and food ordering.
Google said it now has 50 million Local Guides adding content to Google Maps and search.
Yext started an initiative to verticalize local business listings syndication with “Yext for Food.”

If you spend a lot of time trying to appeal to a locals-only market, SMX East features a number of sessions that you’ll find valuable above and beyond the great content you’ll experience over the full three days of the conference.
Dan Leibson of Local SEO Guide will walk you through the results of The Definitive Guide To Local Search Ranking Factors, one of the largest-ever statistical studies of the local search ranking factors. He’ll show you what they’ve learned about

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Faster & smarter: Moving from manual to automated SEM campaign management

Automating SEM campaigns is a smart move, thanks to the benefits you reap from eliminating drudge work, but also from the reductions in potential execution errors. Google has consistently built new tools that help with automation, and has recently beefed up capabilities within AdWords.
As Frederick Vallaeys recently wrote on Search Engine Land, AdWords Scripts are now available in the new AdWords interface, giving users a visual refresh, as well as some new capabilities that make management a bit easier, especially for advertisers with lots of scripts in their accounts.
With the new additions, you can see up to 500 script logs per page and filter by date, see a more precise time when a script will run, see who added a script to the account, filter scripts based on name or who created it and much more.
Want to learn more about automating your SEM campaigns? At SMX East, start with the all-new session, “Faster & smarter: Moving from

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Wanted: Session ideas for SMX West

We want your input to help us plan our upcoming SMX West conference, which will be taking place on March 13-15, 2018. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, the absolute best way to improve your chances of being chosen is to get involved at this point, by suggesting an awesome idea that really catches our attention.
We’re looking for two types of suggestions:
Session ideas for regular SMX sessions. Most sessions at SMX conferences are 60-90 minutes in length, and feature 2 to 3 speakers. Here, we’re not looking for solo presentations; rather, your idea should be a topic where multiple speakers can each weigh in with their own point of view, opinion and suggested tactics. You can let us know if you’re interested in speaking or would just like to

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SEO ranking factors: What’s important, what’s not

This week, Google celebrated its 19th birthday. A lot has changed in nearly two decades. Rather than relying primarily on PageRank to evaluate the quality of web pages, Google now uses a whole array of techniques to suggest a wide range of content in response to queries, from simple direct answers to multimedia audio and video files.
With loads of guesswork and assumptions, the debate about Google ranking factors is never-ending and evolves with every algorithm update. What’s on the rise, what’s on the decline, and what still works?
At SMX East, several sessions look closely at today’s most important ranking considerations. In SEO Ranking Factors In 2017: What’s Important, What’s Not, you’ll hear the results of comprehensive studies undertaken by Searchmetrics and SEMRush, which looked at millions of sites to determine what separated winners from losers. You’ll also hear a case study from Herndon Hasty, SEO for the Container Store, which battles with formidable competition from Amazon, Walmart

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Why going global is essential to your business

As the world becomes increasingly connected, it’s becoming more vital than ever for virtually all businesses, regardless of size, to have a global online presence. As Search Engine Land columnist Brendan McGonigle rightly notes, if you only advertise in the United States, you’re missing out on billions of potential customers. But taking a one-size-fits-all approach won’t cut it.
For example, while Google has a considerable presence in Russia, you won’t want to overlook the SEO and SEM options offered by market leader Yandex. And if you want to venture into China, it’s critical to know the ins and outs of the dominant search platform that serves the country, Baidu.
At SMX East, three acknowledged global search marketing experts will discuss how to jump-start your multinational campaigns. In “Why Going Global Is Essential To Your Business,” you’ll hear Frederic Schaub, a partner at the Swiss-based Consultancy Group and former senior manager of global strategy for Marriott Digital Services, discuss the

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SMX East early bird rates expire Saturday. Register now!

The sun is about to set on SMX East early bird rates! Join thousands of search marketers and learn the latest SEO and SEM tactics at SMX East, October 24-26 in New York City. Act now for big savings. Here’s what’s in store:

58 sessions, keynotes and clinics featuring proven, actionable tactics on paid search advertising, SEO, analytics, mobile and social media
Panel discussions and interactive Q&As that solve complex search marketing challenges and inspire you with new ideas
Networking events where you’ll share experiences with like-minded colleagues and industry thought leaders
Demos from 30+ leading solutions providers including Google, Bing and Amazon Marketing Services that will make you a better marketer

Brands and agencies that set the standards for SEO and SEM are presenting at SMX. Here’s a look at who will be at the show:

Register today for an All Access Pass and you’ll get our early bird rate of $1,895 — a whopping $300 off on-site rates! With an All Access

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New goodies for online retailers at SMX East

If you’re an online retailer, you’re already ramping up for the busy holiday season ahead. The good news is that Google has rolled out several new features to AdWords to help with your shopping campaigns.
As reported by Ginny Marvin on Search Engine Land, the new AdWords features include a new metric, called absolute top impression share, and a new diagnostics report lets advertisers dig deeper into product status issues in AdWords.

Learn about these and other features exclusive to the new AdWords interface that are rolling out to advertisers through this year at the Shopping Campaign Tips Tricks You’ll Want To Own session at SMX East, where our SEM experts will share tips and strategies to systematically and creatively cultivate your Bing and Google shopping campaigns into healthy, productive year-round ROAS generators.
Other sessions you’ll want to attend at SMX East include:
Finding Feed-Driven Retail Success Beyond Bing & Google – In this session, our expert speakers discuss opportunities on

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Search marketers save $400 on SMX East until this Saturday!

Your search for actionable SEM and SEO tactics stops here. Join thousands of marketers at the largest search marketing conference on the East Coast — Search Engine Land’s SMX East, October 24–26, 2017, in New York City.
Register today for an All Access Pass and pay the super early bird rate of $1,795 — that’s a whopping $400 off on-site rates! You’ll get the total SMX experience:

Industry-leading speakers
Exceptional networking
Actionable tactics you’ll immediately put to use
Vendor demos and solutions
WiFi, meals and snacks!

P.S. These are the lowest-priced tickets for SMX East you’ll ever get your hands on. Hurry, super early bird rates expire this Saturday!
The post Search marketers save $400 on SMX East until this Saturday! appeared first on Search Engine Land.

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3 days of SEO and SEM tactics at the lowest rates. SMX East prices increase next week!

Super early bird rates expire next week for SMX East, the East Coast’s largest search marketing conference. Attend for three days of actionable, cutting-edge search marketing tactics presented by experts that will leave your competition in the dust.
Here’s what to expect October 24–26 in NYC:

Actionable content: The agenda consists of 55+ expert-led sessions covering the latest in SEO and SEM topics — from the latest ranking factors to how to effectively test your campaigns.
Powerful connections: Dive into intense conversations, share tips and ideas, and establish friendships with your fellow search marketing peers through a number of networking events, including our Meet & Greet, networking lunches, expo hall reception and more!
Performance-enhancing solutions & case studies: Swing by the expo hall to meet a variety of search marketing vendors, and attend our unique “Plus Sessions” featuring inside info and training directly from Google & Bing employees and experts.
In-depth training: Add a pre-conference, full-day workshop to take your skills up a notch in SEO, PPC, social, e-commerce and analytics. Conducted by recognized thought leaders in their fields, these

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Search marketers plan to attend SMX East to become martech trailblazers

We get it. Marketing is now a software-powered discipline that blends the art of creative and science of data. New technologies are deeply interwoven into marketing operations and strategy. Effectively harnessing them demands new capabilities, talent and management.
Scott will offer insights and tactics in his keynote at SMX East including:

the evolution of marketing from the “arts and crafts department” to a results-producing, software-driven dynamo,
how organizations are reinventing their operations and institutional metabolism to cope with the always-on and multichannel world,
and why search marketers are uniquely qualified to lead in the new “martech era.”

Meet Scott at SMX East
Register for SMX East to meet Scott and other expert SEOs and SEMs making an impact in the search marketing community. For only $1,795, you’ll learn fresh tactics to improve your search marketing campaigns, have unlimited expo hall access, networking, WiFi, meals, snacks and more! Register today and save $400 compared to on-site rates.
P.S. Add a full day pre-conference workshop for a deep dive into advanced SEO, AdWords, Social Media Advertising,

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