Want to speak at SMX London? Here’s how

SMX London takes place May 22-23, 2018, at etc.venues, 155 Bishopsgate, Liverpool St., London EC2M 3YD. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also be very specific about what you intend to cover. Also, if you do not see a particular session listed, it is because there are no openings for that session. Use this form to submit your request.
PLEASE NOTE: Many sessions have already been filled and are not open for pitches. If a session does not appear on the pitch form, it is closed, even if no speakers are appearing on the agenda yet.
As you might guess, interest is high in speaking at Marketing Land conferences. We literally sift through hundreds of submissions to select speakers for the show. Here are some tips that will increase your chances

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Wanted: Session ideas for SMX Advanced

We want your input to help us plan our upcoming SMX Advanced conference, taking place June 12-13, 2018. Specifically, we’d love to hear from you if you have a great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, the absolute best way to improve your chances of being chosen is to get involved at this point by suggesting an awesome idea that really catches our attention.
We’re looking for two types of suggestions:
Session ideas for regular SMX sessions. Most sessions at SMX conferences are 60 to 90 minutes in length and feature two or three speakers. Here, we’re not looking for solo presentations; rather, your idea should be a topic where multiple speakers can each weigh in with their own points of view, opinion and suggested tactics. You can let us know if you’re interested in speaking or would just like to see the session

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10 great reasons to book your ticket NOW for SMX West!

The largest gathering of the search marketing community is happening March 13-15 in San Jose, California. Search marketers from around the globe are flocking to SMX West for three days of unrivaled training alongside industry experts in a warm, welcoming environment.
But that’s not the only reason to secure your seat now. In fact, here are 10 more for you to chew on.

Stay up-to-speed on the latest in search. The search marketing industry is defined by change. Honestly, between the time you read this email and Day 1 of the conference, something will change — and it could be something major. At SMX West, you’ll be trained on the most cutting-edge tactics, as well as the latest breaking news and developments. View the complete agenda and our special SEO, SEM and Retail tracks.
Take a deep dive. Attend an SMX workshop. Choose from full-day, rock-star seminars on Google AdWords, advanced SEO, social media advertising, Google Analytics, mobile optimization, technical

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Unite your team at SMX West! Save big on SEO & SEM training with group rates!

SMX West will be here before you know it! The largest gathering of search marketers on the West Coast is happening March 13-15 in San Jose, California. You’ll get three days of unparalleled SEO & SEM training — more than 60 thoughtfully sequenced, expert-led sessions and keynotes across eight deep-dive tracks.
SMX is the place to learn trusted SEO & SEM best practices straight from the experts. Here’s a sneak peek at some of the sessions in store:

The Latest In Advanced Technical SEO
Successful SEO Using Markup & Structured Data
All Google Manual Penalties Explained
JavaScript & PWAs: What SEOs Need To Know
SEO For Google’s Mobile-First Index & Mobile-Friendly World
Must-Have Reports For Search Advertisers
Understanding Offline Targeting And Attribution
Competitive Research For SEM
Faster & Smarter: Moving From Manual to Automated SEM Campaign Management
Advanced Audience Targeting & Management Tactics
How To Maximize & Measure Performance On The Google Display Network
B2B SEM: Meeting Specific Challenges With Really Smart Tactics
There’s only one way to take full advantage

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Act fast! SMX West Super Early Bird rates end Saturday night!

Your search for actionable SEM and SEO tactics is over. Join thousands of search marketers at the largest search marketing conference on the West Coast: Search Engine Land’s SMX West, March 13-15, 2018, in San Jose, California. Rates increase at the end of this week!
Register today for an All Access Pass, and you’ll unlock super early bird savings — $400 off on-site rates! This amazing offer will expire Saturday, December 16, at 11:59 p.m. Don’t delay.
Your All Access Pass unlocks the complete SMX West experience, including:

unlimited access to all sessions, keynotes, and clinics.
free demos of time-saving solutions and products in the Expo Hall.
exclusive networking opportunities.
top-shelf amenities, including hot lunches, WiFi and more.

You’ll also walk away with an SMX hallmark: reliable, actionable tactics you can implement as soon as you return to the office.
If you’re already planning to join us for SMX West, do yourself and your wallet a favor: Register now and save a cool $400! This

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Want to speak at SMX West? Here’s how

The agenda for our upcoming SMX West show is live and we’ve opened up our “speaking pitch” form for select sessions for the show, taking place on March 13 – 15, 2018 at the McEnery Convention Center in San Jose, California.
To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also be very specific about what you intend to cover. Also, if you do not see a particular session listed, this is because there are no openings for that session. Use this form to submit your request.
PLEASE NOTE: Many sessions have already been filled and are not open for pitches. If a session does not appear on the pitch form, it is closed, even if no speakers are appearing on the agenda yet.
As you might guess, interest is high in speaking

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SLIDESHOW: Photos from the 2017 Search Engine Land Awards Gala

Last week’s awards gala not only celebrated the winners in each category, but also was an evening of celebration for all finalists in attendance. An epic view of the Empire State Building, amazing entertainment by 45 Riots and fabulous fare made it an evening to remember in NYC.
All thanks in part to Search Engine Land Awards program sponsors Google, Acronym Media and Stone Temple. We raise our glass one last time in honor of this year’s nominees and award recipients.
See you in 2018!
Winner & Finalist Photo Gallery

2017 Search Engine Land Awards Gala Photo Gallery from Search Engine Land

Photobooth Fun

2017 Search Engine Land Awards Gala Photobooth Sponsored by Stone Temple from Search Engine Land

The post SLIDESHOW: Photos from the 2017 Search Engine Land Awards Gala appeared first on Search Engine Land.

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‘Ask Me Anything’ with Google’s Gary Illyes at SMX East

At last week’s SMX East conference, Google’s webmaster trends analyst Gary Illyes took questions from the dual moderators — Barry Schwartz and Michelle Robbins — as well as from the audience in a session called “Ask Me Anything.”
In this post, I will cover that question-and-answer dialogue, though what you’ll see below are paraphrases rather than exact quotes. I have grouped the questions and used section headers to help improve the flow and readability.
Off-site signals
Barry: You’ve been saying recently that Google looks at other offsite signals, in addition to links, and some of this sounded like Google is doing some form of sentiment analysis.
Gary: I did not say that Google did sentiment analysis, but others assumed that was what I meant. What I was attempting to explain is that how people perceive your site will affect your business, but will not necessarily affect how Google ranks your site. Mentions on third-party sites, however, might help you, because Google

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9 reasons why search marketers have been at the cutting edge of marketing technology

As marketing functions increasingly rely on technology, Scott Brinker, aka “Chief MarTech,” laid out nine reason he believes search marketers are poised for leadership as marketing becomes increasingly technology-dependent in a keynote presentation at SMX East in New York City last week.
Search marketers, of course, employ any number of tools and technologies in their work, and the industry has spawned hundreds of products and solutions. Brinker outlined how the work of search marketers touches 22 of the 49 categories he has identified in the Marketing Technology Landscape infographic he has been compiling to track the growth in marketing technology companies.
Search marketers engage with the marketing technology categories circled in blue.
Brinker, program chair for the MarTech Conference series and editor VP platform ecosystem at HubSpot, highlighted the core functions of search marketing — testing, analysis, conversion optimization and so on — that encompass the overlap of marketing, technology and management.

With more and more companies creating the role of chief

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SEO Ranking Factors in 2017: What’s Important and What’s Not

As technology advances, search engines can refine their ranking algorithms to better determine relevance and return results that better align with searcher intent.
Because these ranking algorithms are constantly being improved and refined, search engine ranking factors are always evolving. Factors that might once have had a huge impact on search rankings may no longer matter all that much, and new ranking factors (such as mobile-friendliness or HTTPS) can emerge to reflect changing technologies and user behaviors.
So, what are the most important ranking factors today, in 2017? A panel at SMX East, “SEO Ranking Factors in 2017: What’s Important and What’s Not,” sought to answer that question. This panel featured data from large-scale studies performed by SEMrush and Searchmetrics, as well as case studies and practical advice for adapting your SEO strategies to current realities.
SEMrush Ranking Factors 2.0
The first panelist was Olga Andrienko from SEMrush, who shared the results of a large-scale study on ranking factors that examined

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