10 great reasons to attend SMX Advanced

The search marketing profession is defined by change. Tactics that work today are outdated next quarter. Platforms launch while others sunset. Pillars of the industry crumble in the blink of an eye. Serious search marketers know that in order to be the best versions of themselves, the smartest and most capable, they need to train. Hard.
That’s why elite marketers like you attend the conference that speaks to an elevated level of experience, skips the basics and addresses the nitty-gritty of the search marketing universe: Search Engine Land’s SMX® Advanced.
SMX Advanced is the show for serious digital marketers
Obsessed with SEO and SEM? We are, too. SMX Advanced has been the leading conference for SEO and SEM professionals for over a decade, helping thousands of marketing practitioners from across the world succeed with their search marketing endeavors. Our team has one goal: to deliver actionable insights to the marketing community.
Here are 10 reasons why you should attend SMX Advanced

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Serious marketers attend SMX Advanced. Lock in best rates by next Saturday!

For more than a decade, search marketing professionals obsessed with their craft have purchased every available seat for Search Engine Land’s SMX® Advanced. This year will be no different. Don’t miss your opportunity to attend the only truly advanced search marketing conference in the nation. Join us June 11-13 in Seattle for an unrivaled professional experience.
Agenda highlights — SEO & SEM
SEO sessions will tackle crucial topics, including:

SEO Ranking Factors In 2018: What’s Important, What’s Not.
Mobile-First & AMP For The Advanced SEO.
Advanced Technical SEO: Schema & Structured Date, Javascript.
Solving Complex SEO Problems When Standard Fixes Don’t Apply.
Optimizing For Voice Search & Virtual Assistants.

See all SEO sessions.
The SEM track gets going with keynotes from Bing and Google. Join for insights into future developments and opportunities you’ll have with your PPC campaigns.
Sessions will dive deep into the areas that matter most, including:

The Latest & Greatest In Online Ads.
Machines & Humans: A SWOT Analysis.
Turning Your Data Into Compelling Stories.
Audience Targeting In

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Search Engine Land’s Community Corner: Celebrating #IWD and SMX speakers

Continuing yesterday’s celebration of International Women’s Day, and as March is Women’s History Month, in this week’s Community Corner, we’re featuring the incredible female search and digital marketing experts who will be sharing their knowledge with our Search Marketing Expo (SMX) audience next week in San Jose.
I asked each speaker for some details about how she began her marketing career, as well as any advice she would like to pass on to industry colleagues. The advice from the speakers who participated was so inspiring that I decided to focus specifically on those responses from the group. You can see them all below. All of these women, with fascinating backgrounds and histories, are incredibly talented, and combined, they have a diverse wealth of knowledge. I highly recommend you check out their bios (linked to their names) and get to know more about them.
If you’ll be joining us at SMX West, be sure to connect with these experts and

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Community Corner: Spotlight on Search Engine Land Award Winners Brainlabs & Trimark Digital

During the last five weeks, Search Engine Land has conducted a number of interviews with last year’s Search Engine Land Award Winners. In this week’s series, we are featuring Brainlabs and Trimark Digital.
Brainlabs was awarded two trophies at last year’s event: Best Retail Search Marketing Initiative for SEM and the Best B2C SEM Initiative for Enterprise award. Trimark Digital’s SEO campaign for the Fairview Garden Center helped it win Best Overall SEO Initiative for Small Business award.
“We’ve long been known as a lead generation agency from a paid search perspective,” says Trimark Digital lead digital strategist, Dani Roberts. In today’s spotlight interview, Roberts shares how the team focused on a client’s organic digital performance to take home the award — proving her agency’s ability in SEO as well as paid search.
If you’re considering whether or not to submit an entry for this year’s Search Engine Land Awards, be sure to check out interviews with last year’s winners:

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You’ll love what the SMX Advanced agenda has to offer

SMX® Advanced is returning to Seattle June 11-13 and I’m thrilled to announce that the agenda is live! Join us for the only conference designed exclusively for experienced search marketers like you.
At Advanced, we hit the ground running and don’t stop. No basics, no holds barred. If two full days of intensive SEO & SEM training are what you’re after, register now to lock in best rates. SMX Advanced sells out EVERY year, so don’t wait.
This year’s agenda features the latest and greatest news and insights covering the areas that matter most to serious professionals, including SEM, SEO, local and mobile search, social media marketing, analytics and conversions, and more. Attend groundbreaking, expert-led sessions including…

SEO Ranking Factors In 2018: What’s Important, What’s Not
Conversion Optimization: Turning Quick Wins Into Winning Streaks
A Deep Dive Under The Hood Of Google’s New Search Console
Mobile First & AMP For The Advanced SEO
Optimizing For Voice Search & Virtual Assistants
Solving Complex SEO Problems When

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Keeping your edge sharp with AdWords

These are days of plenty for advertisers, with Google rolling out a new AdWords interface, AMP for ads and landing pages, Purchases on Google, updating the AdWords Keyword Planner and more.
But factor in the increasing prevalence of machine learning and other forms of artificial intelligence that are now fundamental components of AdWords and keeping up with the abundance of goodies can be both time-consuming and occasionally overwhelming.
Never fear – if you’re looking keep sharp with cutting edge strategies and tactics for getting the most out of your AdWords campaigns, check out Brad Geddes Advanced AdWords workshop, running the day before SMX West on March 12 in San Jose. This one-day, hands-on workshop provides a deep immersion into everything you need to know to take advantage of everything AdWords has to offer today.
Want to know more about what to expect from the workshop? Click over to Five questions for AdWords expert Brad Geddes where he explains why this

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Want to speak at SMX Advanced? Here’s how

The agenda for our upcoming SMX Advanced show is live and we’ve opened up our “speaking pitch” form for select sessions for the show, June 12-13 at the Bell Harbor International Conference Center in Seattle. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also be very specific about what you intend to cover. Also, if you do not see a particular session listed, this is because there are no openings for that session. Use this form to submit your request.
PLEASE NOTE: Many sessions have already been filled and are not open for pitches. If a session does not appear on the pitch form, it is closed, even if no speakers are appearing on the agenda yet.
As you might guess, interest is high in speaking at Marketing Land conferences. We literally

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SMX West is coming! Here’s everything you need to know

Search Engine Land’s SMX® West is just five weeks away, and it’s shaping up to be an exceptional show. You can expect the quality content, speakers, networking activities and meals for which SMX events are famous.
SMX West features three packed days exploring the marketing topics that matter most to professionals like you — SEO, SEM, retail, analytics, social media marketing, local, mobile and much more. Each expert-led session dives deep, covering aspects of search marketing that many may not have considered. Our goal is to “wow” attendees, to go above and beyond the ordinary industry conference and to arm them with actionable tactics they can implement as soon as they return to the office.
If this sounds like it’s up your alley, continue reading my big show preview, and then register today to save $100 off on-site rates.
Stay sharp on the cutting edge of online marketing at SMX West
Anyone who’s tried to stay on the cutting edge of

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Community Corner: Spotlight on Search Engine Land Award Winners Wolfgang Digital, Metric Theory & Precis Digital

This year’s Search Engine Land Awards will mark the fourth consecutive year the SEO and SEM community has come together to celebrate the best and brightest in the industry. The 2018 event will be hosted in Seattle, Washington, on June 12 in conjunction with the SMX Advanced Conference, and it has been expanded to include several new award categories.
Started in 2015, the Search Engine Land Awards has not only recognized top-performing SEO and SEM professionals and agencies, it has raised thousands of dollars for a variety of nonprofits, including Be the Match, CODE.org, the Dana Farber Cancer Institute and Women Who Code.
As we near this year’s awards event, Search Engine Land is taking a look at last year’s winners in a collection of interviews highlighting the campaigns that won and the results they generated.
For our latest addition to the series, we talk to the teams that took home awards for Best Overall Search Marketing Initiative and Best

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Community Corner: Spotlight on Search Engine Land Award Winners Odd Dog Media & SapientRazorfish

In 2015, the Search Engine Land Awards were introduced to recognize the top performers in the SEO and SEM community. The inaugural event was a big success by all accounts. Hosted in New York City during the SMX East conference, the awards program drew hundreds of attendees and raised thousands of dollars for Be the Match, a national bone marrow donor program, and CODE.org, a nonprofit committed bringing computer sciences into the classroom.
Since its inception, The Search Engine Land Awards have put a spotlight on the best and brightest within the SEO and SEM industry. Not only are individuals and agencies within the search community recognized for their outstanding work, the event continues to raise thousands of dollars for charitable organizations.
This year, the Search Engine Land Awards event will be hosted in Seattle, Washington, during the SMX Advanced Conference on July 12, 2018. In anticipation of this year’s awards program, Search Engine Land is running this interview

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