Are you considering call analytics software?

Thanks to the ubiquity of the smartphone, phone calls are finally getting the respect they deserve as an integral part of the customer journey. Mobile calls now account for 60 percent of inbound calls to businesses, according to BIA/Kelsey, which projects that the number of mobile calls to businesses will climb to 170 billion in 2020.
As consumers increasingly use their smartphones to research, browse and connect with businesses, brands are developing a newfound respect for the inbound call as an integral part of the conversion path.
MarTech Today’s “Enterprise Call Analytics Platforms: A Marketer’s Guide” examines the current market for enterprise call analytics platforms and the considerations involved in implementing this technology. If you are considering licensing an enterprise call analytics platform, this report will help you decide whether you need to. This 41-page report provides:

call analytics market overview with the latest industry statistics.
in-depth analysis of call analytics features and capabilities.
recommended steps for making an informed purchase decision.
profiles

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Compare 13 leading SEO platforms

SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration and workflow rights and roles.
How do you decide which one is right for your organization?
MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for SEO platforms and the considerations involved in implementing this software into your business.
This 42-page report includes profiles of 13 leading SEO tools, vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.
Visit Digital Marketing Depot to download “Enterprise SEO Platforms: A Marketer’s Guide.”
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Act fast! SMX West Super Early Bird rates end Saturday night!

Your search for actionable SEM and SEO tactics is over. Join thousands of search marketers at the largest search marketing conference on the West Coast: Search Engine Land’s SMX West, March 13-15, 2018, in San Jose, California. Rates increase at the end of this week!
Register today for an All Access Pass, and you’ll unlock super early bird savings — $400 off on-site rates! This amazing offer will expire Saturday, December 16, at 11:59 p.m. Don’t delay.
Your All Access Pass unlocks the complete SMX West experience, including:

unlimited access to all sessions, keynotes, and clinics.
free demos of time-saving solutions and products in the Expo Hall.
exclusive networking opportunities.
top-shelf amenities, including hot lunches, WiFi and more.

You’ll also walk away with an SMX hallmark: reliable, actionable tactics you can implement as soon as you return to the office.
If you’re already planning to join us for SMX West, do yourself and your wallet a favor: Register now and save a cool $400! This

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Want to speak at SMX West? Here’s how

The agenda for our upcoming SMX West show is live and we’ve opened up our “speaking pitch” form for select sessions for the show, taking place on March 13 – 15, 2018 at the McEnery Convention Center in San Jose, California.
To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also be very specific about what you intend to cover. Also, if you do not see a particular session listed, this is because there are no openings for that session. Use this form to submit your request.
PLEASE NOTE: Many sessions have already been filled and are not open for pitches. If a session does not appear on the pitch form, it is closed, even if no speakers are appearing on the agenda yet.
As you might guess, interest is high in speaking

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Choosing a call analytics platform

Thanks to the ubiquity of the smartphone, phone calls are finally getting the respect they deserve as an integral part of the customer journey. Mobile calls now account for 60 percent of inbound calls to businesses, according to BIA/Kelsey, which projects that the number of mobile calls to businesses will climb to 170 billion in 2020.
As consumers increasingly use their smartphones to research, browse and connect with businesses, brands are developing a newfound respect for the inbound call as an integral part of the conversion path.
MarTech Today’s “Enterprise Call Analytics Platforms: A Marketer’s Guide” examines the current market for enterprise call analytics platforms and the considerations involved in implementing this technology. If you are considering licensing an enterprise call analytics platform, this report will help you decide whether you need to. This 41-page report provides:

call analytics market overview with the latest industry statistics.
in-depth analysis of call analytics features and capabilities.
recommended steps for making an informed purchase decision.
profiles

Search Engine Land Source

Customer Experience in the Age of Social Media

Join our social media and CX experts as they explain how social customer service tools can help brands provide winning digital customer experiences. They’ll discuss how to manage that experience across multiple social touch points, leverage evolving social customer service tools and platforms to deliver long-term value and act on real-time customer insights to drive social ROI.
Attend this webinar and learn:

social strategies that drive loyalty and advocacy throughout the customer journey.
social customer service response techniques that meet — and exceed — customer expectations.
how global brands use social networks and communities to grow their customer bases.

Register today for “CX in the Age of Social Media,” produced by Digital Marketing Depot and sponsored by Lithium.
The post Customer Experience in the Age of Social Media appeared first on Search Engine Land.

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Google AMP and call attribution — 5 things you need to know

AMP stands for Accelerated Mobile Pages, Google’s open source initiative to improve web page speed and performance for mobile users. But that speed comes at a cost for digital marketers. AMP eliminates scripts — including the scripts that help you track mobile calls.
On October 19, join our Google AMP experts as they explore AMP’s pros and cons, as well as how leading technology providers are helping marketers identify AMP visitor sessions and track call sources.
Register today for “AMP Up Your Call Conversions: 5 Things You Need to Know,” produced by Digital Marketing Depot and sponsored by CallTrackingMetrics.
The post Google AMP and call attribution — 5 things you need to know appeared first on Search Engine Land.

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AMP up your call conversions: 5 things you need to know

In Google’s world, site speed matters. And the search giant is pushing hard on AMP, its open source initiative to improve web page speed and performance for mobile users. But that speed comes at a cost for digital marketers. AMP eliminates scripts — including the scripts that help you track mobile calls.
Join Eric Enge and other AMP experts as they explore AMP’s pros and cons, as well as how leading technology providers are helping marketers identify AMP visitor sessions and track call sources. Implementing AMP doesn’t have to mean losing call tracking and attribution capabilities.
Register today for “5 Steps to AMP Up Your Call Conversions,” produced by Digital Marketing Depot and sponsored by CallTrackingMetrics.
The post AMP up your call conversions: 5 things you need to know appeared first on Search Engine Land.

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Live Chat Best Practices for Conversion Rate Optimization

As many as three-quarters of website visitors abandon their shopping carts, and nearly 50 percent bounce from your site. Wouldn’t it be great if you could “read” your website visitors’ body language while they are browsing – and better understand which visitors to profitably engage with and what they need to make those purchases? Think of the boost in sales!
The signals are there: One-third of online consumers who don’t complete their purchase say it’s because they wanted to engage with a live person first. Nearly half say that having a live person answer their questions during an online purchase is one of the most important features that a website could offer.
On October 12, join our e-commerce and conversion optimization experts as they explain how you can read your visitors’ intent signals — accurately and instantly — to optimize website conversion. They’ll explore how live chat can increase visitor engagement and sales, and how you can determine which

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Make user-generated content your brand’s secret weapon

Your customers’ own words are more important to your brand than any marketing tagline you can write. More than 90 percent of consumers say they trust recommendations from others — even people they don’t know! — over branded content.
Join Marty Weintraub, founder of aimClear, and Janelle Johnson, VP of demand generation at BirdEye, as they show you how to proactively leverage customer reviews, ratings and social media comments. They’ll share best practices for using positive reviews, as well as how to turn negative user-generated content (UGC) into brand-building opportunities.
Attend this webinar and learn:

tips to capture authentic customer feedback in near-real time.
techniques to effectively share customer feedback on social channels and websites.
proactive steps to use UGC to sell your products and services.

Register today for “Make UGC Your Brand’s Secret Weapon,” produced by Digital Marketing Depot and sponsored by Birdeye.
The post Make user-generated content your brand’s secret weapon appeared first on Search Engine Land.

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