Looking at marketing automation platforms? We compare 14 vendors

Virtually every marketing automation platform provides three core capabilities: email marketing, website visitor tracking and a central marketing database. From there, vendors begin to differentiate by providing additional tools — which may be included in the base price or premium-priced — that offer advanced functionality.
This MarTech Today buyer’s guide compares 14 leading B2B marketing automation platform vendors and includes information on pricing, capabilities comparisons and recommended steps for evaluating and purchasing.
If you’re considering a marketing automation platform, let this report be your guide. Visit Digital Marketing Depot to download “B2B Marketing Automation Platforms: A Marketer’s Guide.”
The post Looking at marketing automation platforms? We compare 14 vendors appeared first on Search Engine Land.

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It’s here! ‘Enterprise SEO Platforms: A Marketer’s Guide’ is all new for 2018.

MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” has been updated for 2018. Compiled from the latest research, this 55-page report is your source for the latest trends, opportunities and challenges facing the market for SEO software tools as seen by industry leaders, vendors and their customers.
Also included are profiles of 16 leading SEO tools for vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.
If you are considering licensing an SEO software tool, this report will help you decide whether you need to. Visit Digital Marketing Depot to download “Enterprise SEO Platforms: A Marketer’s Guide.”
The post It’s here! ‘Enterprise SEO Platforms: A Marketer’s Guide’ is all new for 2018. appeared first on Search Engine Land.

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10 great reasons to book your ticket NOW for SMX West!

The largest gathering of the search marketing community is happening March 13-15 in San Jose, California. Search marketers from around the globe are flocking to SMX West for three days of unrivaled training alongside industry experts in a warm, welcoming environment.
But that’s not the only reason to secure your seat now. In fact, here are 10 more for you to chew on.

Stay up-to-speed on the latest in search. The search marketing industry is defined by change. Honestly, between the time you read this email and Day 1 of the conference, something will change — and it could be something major. At SMX West, you’ll be trained on the most cutting-edge tactics, as well as the latest breaking news and developments. View the complete agenda and our special SEO, SEM and Retail tracks.
Take a deep dive. Attend an SMX workshop. Choose from full-day, rock-star seminars on Google AdWords, advanced SEO, social media advertising, Google Analytics, mobile optimization, technical

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Unite your team at SMX West! Save big on SEO & SEM training with group rates!

SMX West will be here before you know it! The largest gathering of search marketers on the West Coast is happening March 13-15 in San Jose, California. You’ll get three days of unparalleled SEO & SEM training — more than 60 thoughtfully sequenced, expert-led sessions and keynotes across eight deep-dive tracks.
SMX is the place to learn trusted SEO & SEM best practices straight from the experts. Here’s a sneak peek at some of the sessions in store:

The Latest In Advanced Technical SEO
Successful SEO Using Markup & Structured Data
All Google Manual Penalties Explained
JavaScript & PWAs: What SEOs Need To Know
SEO For Google’s Mobile-First Index & Mobile-Friendly World
Must-Have Reports For Search Advertisers
Understanding Offline Targeting And Attribution
Competitive Research For SEM
Faster & Smarter: Moving From Manual to Automated SEM Campaign Management
Advanced Audience Targeting & Management Tactics
How To Maximize & Measure Performance On The Google Display Network
B2B SEM: Meeting Specific Challenges With Really Smart Tactics
There’s only one way to take full advantage

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Are you considering call analytics software?

Thanks to the ubiquity of the smartphone, phone calls are finally getting the respect they deserve as an integral part of the customer journey. Mobile calls now account for 60 percent of inbound calls to businesses, according to BIA/Kelsey, which projects that the number of mobile calls to businesses will climb to 170 billion in 2020.
As consumers increasingly use their smartphones to research, browse and connect with businesses, brands are developing a newfound respect for the inbound call as an integral part of the conversion path.
MarTech Today’s “Enterprise Call Analytics Platforms: A Marketer’s Guide” examines the current market for enterprise call analytics platforms and the considerations involved in implementing this technology. If you are considering licensing an enterprise call analytics platform, this report will help you decide whether you need to. This 41-page report provides:

call analytics market overview with the latest industry statistics.
in-depth analysis of call analytics features and capabilities.
recommended steps for making an informed purchase decision.
profiles

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Compare 13 leading SEO platforms

SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration and workflow rights and roles.
How do you decide which one is right for your organization?
MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for SEO platforms and the considerations involved in implementing this software into your business.
This 42-page report includes profiles of 13 leading SEO tools, vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.
Visit Digital Marketing Depot to download “Enterprise SEO Platforms: A Marketer’s Guide.”
The post Compare 13 leading SEO platforms appeared first on Search Engine Land.

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Act fast! SMX West Super Early Bird rates end Saturday night!

Your search for actionable SEM and SEO tactics is over. Join thousands of search marketers at the largest search marketing conference on the West Coast: Search Engine Land’s SMX West, March 13-15, 2018, in San Jose, California. Rates increase at the end of this week!
Register today for an All Access Pass, and you’ll unlock super early bird savings — $400 off on-site rates! This amazing offer will expire Saturday, December 16, at 11:59 p.m. Don’t delay.
Your All Access Pass unlocks the complete SMX West experience, including:

unlimited access to all sessions, keynotes, and clinics.
free demos of time-saving solutions and products in the Expo Hall.
exclusive networking opportunities.
top-shelf amenities, including hot lunches, WiFi and more.

You’ll also walk away with an SMX hallmark: reliable, actionable tactics you can implement as soon as you return to the office.
If you’re already planning to join us for SMX West, do yourself and your wallet a favor: Register now and save a cool $400! This

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Want to speak at SMX West? Here’s how

The agenda for our upcoming SMX West show is live and we’ve opened up our “speaking pitch” form for select sessions for the show, taking place on March 13 – 15, 2018 at the McEnery Convention Center in San Jose, California.
To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also be very specific about what you intend to cover. Also, if you do not see a particular session listed, this is because there are no openings for that session. Use this form to submit your request.
PLEASE NOTE: Many sessions have already been filled and are not open for pitches. If a session does not appear on the pitch form, it is closed, even if no speakers are appearing on the agenda yet.
As you might guess, interest is high in speaking

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Choosing a call analytics platform

Thanks to the ubiquity of the smartphone, phone calls are finally getting the respect they deserve as an integral part of the customer journey. Mobile calls now account for 60 percent of inbound calls to businesses, according to BIA/Kelsey, which projects that the number of mobile calls to businesses will climb to 170 billion in 2020.
As consumers increasingly use their smartphones to research, browse and connect with businesses, brands are developing a newfound respect for the inbound call as an integral part of the conversion path.
MarTech Today’s “Enterprise Call Analytics Platforms: A Marketer’s Guide” examines the current market for enterprise call analytics platforms and the considerations involved in implementing this technology. If you are considering licensing an enterprise call analytics platform, this report will help you decide whether you need to. This 41-page report provides:

call analytics market overview with the latest industry statistics.
in-depth analysis of call analytics features and capabilities.
recommended steps for making an informed purchase decision.
profiles

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Customer Experience in the Age of Social Media

Join our social media and CX experts as they explain how social customer service tools can help brands provide winning digital customer experiences. They’ll discuss how to manage that experience across multiple social touch points, leverage evolving social customer service tools and platforms to deliver long-term value and act on real-time customer insights to drive social ROI.
Attend this webinar and learn:

social strategies that drive loyalty and advocacy throughout the customer journey.
social customer service response techniques that meet — and exceed — customer expectations.
how global brands use social networks and communities to grow their customer bases.

Register today for “CX in the Age of Social Media,” produced by Digital Marketing Depot and sponsored by Lithium.
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