YouTube sees 90% lift in searches for football highlight videos during the last year

In advance of this weekend’s Super Bowl LII game, YouTube has pulled together data around how people are watching — and searching for — sports-related video content on the site, and a few of the growth stats are quite remarkable.
There has been a 90 percent increase in searches for “football highlight” videos during the last year, YouTube reports. The company says that in addition to the rise in search activity, watch-time of sports highlight videos skyrocketed 80 percent between 2016 and 2017.
Watch-time growth of sports highlight videos on YouTube

Highlight videos were not the only sports-related content getting more views. Sports-related interview videos saw a 60 percent increase in watch-time, and funny sports video watch-time was up 50 percent.
YouTube reports 70 of the top 100 sports videos on its site have “great,” “greatest” or “best” in the videos’ titles.
Along with the rise in “football highlight” searches, YouTube found “how to” sports video searchers have doubled since 2016 and

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YouTube SEO 101

Based on Alexa traffic rankings, YouTube is the second most visited site on the web, right after Google. Unfortunately, a lot of digital marketers still treat it like any other social media site. But success on YouTube isn’t about posting content, it’s about optimizing your content — just like your website.
It’s easy to find videos with millions of views and videos with almost none that are basically the same. The difference between success and failure often boils down to a few elements.
When it comes to YouTube SEO, a lot of the optimization work can be encapsulated into a process that you can apply to all your old videos and then to each video as you publish it. And you’re about to learn that process.
Here’s what you need to know if you want your content to rank number one on YouTube for the keywords you care about.
The basics
This section contains the essential background information you’ll need to understand

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Google’s virtual game changer: Leveraging 360 VR video & image optimization for SEO

With little fanfare, earlier this year Google rolled out a way to embed 360-degree VR media for headsets in search engine optimizable web pages accessible via desktop and mobile. That’s right, immersive VR videos and images for VR headsets can now be optimized for search, accessed directly from Google and experienced on desktops and mobile devices, with or without the need for a native mobile app or VR headset. (Full disclosure: I own stock in Google.)
Considering Google has shipped over five million Cardboard VR headsets, and over 12 million VR headsets are expected to sell this year, this innovation presents a major opportunity for search marketers in travel, real estate, design, education and other industries.
While it has always been possible to embed 360 VR media in pages for consumption on desktop and mobile, compatibility issues made it nearly impossible to embed content for VR headsets in web pages. Google’s “VR View” is changing that by making immersive 360-degree

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Google Reports A 41% Growth In Mobile Searches For Movie Showtimes

Google has put together a few figures sure to pique the interest of film promoters. According to Google’s data, the number of mobile searches on its site for movie showtimes has increased 41 percent so far this year.
With the help of market research firm Ipsos, Google used its search and movie trailer data from YouTube to see how consumers use Google to decide which movie to see see next.
The study found 74 percent of moviegoers search online to find showtimes, with 56 percent of searches related to movie tickets taking place on a mobile device.
You can read more about the study, along with a list of YouTube’s top five most watched summer movie trailers this year, on our partner site at Marketing Land: Top 5 Summer Movie Trailers: Google Says 81% Of People Who Watched A Trailer Online Saw It On YouTube.
The post Google Reports A 41% Growth In Mobile Searches For Movie Showtimes

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