16 common on-site SEO mistakes you might be making right now

SEO is more than inbound marketing. There’s massive overlap, but there’s a technical side to SEO that sometimes gets neglected, especially by casual followers of the industry.
As somebody who spends a great deal of time looking at sites searching for opportunities to optimize, I notice patterns that creep up often: technical mistakes that show up again and again.
Let’s go over these mistakes. If my experience is anything to go by, odds are high you’re making at least one of them.
1. Nofollowing your own URLs
There comes a time in every SEO’s life when they need to keep a page hidden from the search results — to prevent duplicate content issues, to hide member areas, to keep thin content pages out of the index, to hide archives and internal search result pages, during an A/B test and so on. This is perfectly innocent, perfectly noble and perfectly necessary. However…
… do not use the “nofollow” tag to accomplish this!
The “nofollow”

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About To Launch A WordPress Site? Here’s What You Need To Know About SEO

WordPress is the most widely used content management system (CMS) in the world — roughly half of sites that use a CMS use WordPress.
There is good reason for WordPress’ popularity. It’s versatile, easy to use and highly customizable, due to the numerous plugins and themes available.
Many believe that using WordPress to host a site automatically guarantees good SEO. As the belief goes, all you need to do is start a WordPress site, and your SEO will take care of itself.
It doesn’t work that way. If you’re on the cusp of launching a new WordPress site, here’s what you need to know to maximize search engine visibility. My goal in this article is to provide several overarching strategies (rather than a technical how-to) that will improve your search potential.
1. WordPress Is Not An Automatic SEO Solution
First, let me reiterate the fact that WordPress is not an SEO silver bullet. The value of WordPress for SEO is that it is simple and intuitive. The platform

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SEO Disasters: Preventing The Unthinkable

Like any SEO veteran, I can recount my share of horror stories — launching Google Analytics and noticing that sudden, sickening drop in traffic.
Sometimes, sudden drops in traffic may be the result of an algorithm changes (such as Panda). However, in many cases, they are caused by bugs, inadvertent changes or overambitious engineers with a little bit of SEO knowledge.
In this article, I will examine three real-life case studies and outline the steps necessary for SEO disaster prevention.
Case #1: “Something Bad Is Happening To My Website.”
I was at a company offsite, and my phone had been vibrating with several calls. I left my meeting and saw that my good friend (let’s call him “Tony”) had called several times and left a message: “I think something bad happening to my website. Traffic is crashing. Some sort of SEO problem.”
Tony runs iFly, an extremely successful airport information site. Like many of us, he is very dependent on Google traffic; an SEO issue would be a big

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