Google launches rich cards for movies and recipe websites

Google has announced their next step to rich snippets, the way webmasters can markup their pages to richen up how Google displays their pages in their search results. They are calling it Rich cards.
Rich cards are very similar to rich snippets but use a card carousel feature with a higher resolution image to improve the searcher’s experience.
Here is a photo comparing the three:

Google said rich cards are currently only available for recipes and movies sites, and use structured markup around those recipes and movies formats. They are only being shown in mobile search results in English for google.com for now. Google hopes to expand it both to more types of sites and more users in the future.
Google has updated their developer site with more documentation and examples to help you learn this new format.
Plus they added a rich cards report in the Google Search Console. It has indexing rates and error reporting to help you

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5 Essential Search Trends That Will Impact Online Revenue In 2016

The search and content marketing world has undergone some major changes during 2015. The stage has been set for a shift away from producing content for its own sake. Instead, there is a trend towards the use of search and social data to guide content creation. This development will be a critical part of boosting engagement for brands and helping their content attract the desired audience.
Although the content itself has a central role to play in the conversion of customers, the importance of the more technical side of search optimization should not be overlooked. The industry maturation has also impacted where brands need to focus their efforts on the behind-the-scenes tasks that help to drive content forward and into the limelight.
Here are five SEO trends brands should pay close attention to as they move into the New Year.
1. Mobile Apps Will Need To Be Optimized
Mobile apps are likely to become an increasingly significant factor for search and

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How Trust & Unique Identification Impact Semantic Search

There are many factors that are key to the notion of semantic search. Two that are critical to understand that have not been written about much from an SEO point of view are trust and unique identification.
These two factors lie at the core of the many changes we see happening in search today, alongside Google’s ever-growing knowledge graph and their move in the direction of semantic search.
The Semantic Web Stack
The notion of trust is a key component in the semantic web. Below is an illustration that depicts the semantic web stack, with trust sitting at the top.
Semantic Web Stack (Source: https://en.wikipedia.org/wiki/Semantic_Web_Stack)
Trust is achieved through ascertaining the reliability of data sources and using formal logic when deriving new information. Computers leverage or mimic this factor in human behavior in order to derive algorithms that provide relevant search results to users.
Search Result Ranking Based On Trust
Search Result Ranking Based on Trust is, in fact, the name of a Google patent filed in September 2012. The

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A Guide To Schema Markup & Structured Data SEO Opportunities By Site Type

You have probably heard that leveraging schema markup (or other kinds of structured data) can help increase search engines’ understanding of your site’s content, as well as enhance search visibility via rich snippets, featured snippets and Knowledge Graph results. Structured data is a great way to create more search engine-friendly signals, which can indirectly impact search rankings.
Google’s John Mueller recently stated that the search engine giant may add structured data markup as a ranking factor. So it is definitely worth the effort to implement schema markup on your website, as this is becoming more important to Google.
However, it can be confusing at times to determine which schemas you should use on your website. There are many, and determining which ones to use can be difficult. Below, I have listed a breakdown of which schemas might be used by specific website types. Some can be used across all sites.
All Sites
The following schema markup types can and should be used across all different site types.

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Google May Add Structured Markup & Data To Ranking Algorithm

Structured data, structured markup and rich snippets have always been about helping Google and search engines understand your content and potentially lead to Google making your search result snippet richer, with the goal of increasing your click-through rate from the organic results to your page.
Google has said, time and time again, that these are not used in the ranking algorithm to make a Web page rank better. They have said that adding structured markup to your pages won’t directly lead to your page ranking better in the Google search results.
Well, that may change in the future.
Google’s John Mueller said in a Google Hangout this morning (at the 21:40 minute mark) that “over time, I think it [structured markup] is something that might go into the rankings as well.”
He said Google currently doesn’t use this for ranking purposes, but that over time, Google may indeed start using it. He went on to explain his rationale:
If we can recognize

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Google Now Supports Rich Snippets For Movie Reviews

Google announced they now support a new form of rich snippets and schema for “critic reviews.”
When you search for movies on desktop or mobile, you may see a new set of Knowledge Graph cards come up at the top of the Google results, with information from movie review critics.
Jonathan Wald from Google said:
With the recent launch of critic reviews in the Knowledge Graph, we’ve leveraged this technology to once again provide publishers with an opportunity to increase the discoverability and consumption of their reviews using markup. This feature, available across mobile, tablet, and desktop, organizes publishers’ reviews into a prominent card at the top of the page.
Here is a picture:

Google said this feature is currently live for movies, but they hope to expand it for TV shows and books later this year.
To markup your web pages to support these critic reviews, you can review these technical guidelines on the proper schema required.
The post Google

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Spammy Structured Markup Penalty & Recovery – Use Schema Markup With Caution!

Schema markup (also known as structured data markup) can be great way to improve search engine content discovery, indexation and organic search visibility. Some structured data markups feed into Google’s Knowledge Graph, appear in local results, and generate Rich Snippets — all of which is great for improving organic search visibility and click-through rate.
But now, structured data can potentially hurt your site if not used correctly, due to recent “spammy structured markup” penalties from Google. In March 2015, Google updated its rating and reviews Rich Snippet policies, stating that these types of snippets must be placed only on specific items, not on “category” or “list of items” landing pages.
In Google’s recent Quality Update, it seems quite a few sites were hit with Structured Data penalties. Here is an example of a manual Structured Data penalty message sent by Google in the Search Console (formerly Webmaster Tools).

The penalty message reads as follows:
Spammy structured markup
Markup on some pages on this site appears to use techniques

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