Meet NinjaCat ‘Shinobi,’ the all-in-one agency reporting and monitoring platform of the future

Reports are so 2000 and lame! Everything in our world — from software to phones, cars and TVs — is getting smarter, faster and sleeker. Isn’t it time for client reports to become smarter, faster and sleeker, too? If I can automate my pizza order, why can’t I automate a better client report?
Compelling client presentations that tell the proper story are the future, and NinjaCat is the platform of choice for agencies who want to differentiate themselves and take their business to the next level.
Allow me to set up the back story and introduce myself, I am Scott Guttenberger, marketing ninja. I have been in the shoes of modern digital advertising agencies. I know the struggles! Client requests, optimizing campaigns, monitoring budgets and manually creating client reports. I know the selling points when trying to win new customers and the efforts required to retain clients. Clients want to know the results of marketing campaigns they are spending

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Google Attribution: What search marketers need to know

One of the biggest announcements to come out of Google Marketing Next, held in San Francisco last week, was the release of Google Attribution. The new, free solution can pull in data from Google Analytics, AdWords or DoubleClick Search to provide a more holistic view of conversion actions across channels and devices for attribution modeling and bidding information.
Here’s a look at what this new solution means for search marketers.
What is Google Attribution?
Google Attribution is the simplified version of Attribution 360, the enterprise-level offering that came out of Google’s 2014 acquisition of multichannel attribution solution Adometry. It integrates with Google Analytics, Google AdWords and DoubleClick Search and doesn’t require any additional site tagging.
Marketers link a Google Analytics view that’s already associated with a Google AdWords or DoubleClick Search account. Once the account is set up, Attribution is populated with the channel performance data from the connected Analytics view.
Marketers can then assign an attribution model to their conversion events. And as in Analytics, it’s possible to

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Bing Ads Editor gets Review Extension support, better keyword import & more

A slew of helpful new changes have made their way into Bing Ads Editor’s new release, version v11.10. The changes enhance functionality, add features and alleviate issues within the Bing platform.
Support of Review Extensions
Thankfully, the new version of Bing Ads Editor supports Review Extensions and will be a godsend for paid search managers everywhere. No longer will advertisers be relegated to the web version for review extensions. The upgrade will allow for managing of the third-party reviews, along with implementing shared Review Extensions that can be added to multiple campaigns and ad groups.

Reviews will now be able to be easily copied/pasted, edited or associated between accounts. Advertisers will also be able to see columns within Ads Editor that show the associated campaigns and ad groups to help with insight and troubleshooting.
Smarter keyword import
One of the more annoying complications with Bing Ads Editor has been the inability for the software to differentiate between match types on a keyword list

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The 8 time- & money-saving SEO tools I pay for (& 17 more I use for free)

In a recent interview with SEO and Credo founder John Doherty on Dan Shure’s excellent Experts on the Wire podcast, he mentioned the positive response he’d gotten to a post he’d done this summer on the SEO Tools he uses. He mentioned that it seemed like a pretty simple post idea, but it made sense to me that it would get traction, because John is a smart writer and marketer. As I listened, I was curious what tools he was using, and I took a look at the post. I’ve also taken a page from his playbook in the following column.
I like comprehensive lists of things as much as the next guy, but in a space where tools and software are relatively fragmented, and the applications for those tools change rapidly, it’s especially helpful when experienced practitioners give you a peek at different tools they pay for, what they use them for and how they think about those

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Bing Ads Editor now supports Enhanced CPC, exports to create expanded text ads

The latest version of Bing Ads Editor is out. Version 11.9 offers support for Enhanced CPC bidding and the ability to export standard text ads to a spreadsheet formatted for enhanced text ads.
If you’re not importing expanded text ads from AdWords, you can convert Bing Ads standard text ads to enhanced text ads (ETA) via Editor by selecting “Export as expanded text ads” from the Export tab in the Ads view. You’ll need to manually add a column titled “Title Part 2” to the Excel sheet. Once you update the ads to fit the ETA framework, import them back into Bing Ads Editor as Expanded Text Ads.

At the ad group or keyword level, you can select Enhanced CPC from the Bid Strategy drop-down in Editor instead of Manual CPC. Enhanced CPC adds an element of dynamic bidding in which bids may be increased automatically by up to 30 percent higher for searches deemed more likely to convert and up to

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A review of free PPC reporting solutions from Google

Doing PPC reporting right often involves some trade-offs between time and money. The perfect report takes a lot of time to build — time that could have been spent improving the performance of an account. A quick and repeatable report, on the other hand, is usually generated through a tool that costs money. So the arrival of Data Studio, which offers very customizable reporting, and now does so at a cost of $0, warrants an investigation to determine how it can help account managers.
Because the tool suite of my company, Optmyzr, also includes PPC reporting, spending the time to evaluate Data Studio made sense to me. So if you’re overworked and can’t really spare a few hours to look at Data Studio yourself, get my take on it here in a quick 10-minute read. I’ll even share a handful of cool reports you can make.
Why trust my opinion? Because my personal credibility in this industry hinges on

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Google adds forecasting and trend data for existing keywords in Keyword Planner

Advertisers can now get forecasts for their existing keywords, in addition to campaigns, in Keyword Planner. If you haven’t checked out this feature in Keyword Planner, it’s worth taking a look.

After clicking on the “Select from account” button shown above, there is an option to select Campaign or Keyword from a drop-down. After making your selections, the tool offers performance forecasting and various looks at search volume trends.
In the performance forecast screen, you can see how changes in bids could affect performance for the campaigns or keywords selected. A quality indicator is based on the amount of data already available in the account.

The search volume trends screen shows overall average monthly searches, as well as search volume trends broken out by device and location. If there is competitive domain data available, Google will also show that trend data at the bottom of this view.

You can also see the forecasted impact of adding new keywords. After adding keywords by clicking on

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AdWords rolls out Salesforce account linking for automated conversion imports

Ken Wolter / Shutterstock.com
Early this summer, Google announced it was launching, via invite, a way to automatically import Salesforce data into AdWords. That function now appears to be rolling out generally.
Salesforce.com is an option available under the Linked accounts menu. This morning was the first time I noticed it, though it may have started rolling out earlier.

 
Once set up, the linking enables the Google Click ID (GCLID) to pass to Salesforce whenever a user completes a conversion action like filling out a lead or downloading a whitepaper after clicking on an ad. Marketers select the milestone events in Salesforce they want to pass back into AdWords. AdWords then automatically checcks Salesforce on a regular basis to import those milestones and log them as corresponding conversion events at the keyword level.
To make this work, marketers will need to have a GCLID field in Salesforce, ensure their lead forms capture the GCLID, and save the GCLID in a cookie on their websites.
More details are

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Bing Ads Editor now supports Shopping campaigns

Shopping campaign management has arrived in Bing Ads Editor version 11.4. The update makes it possible to create new Shopping campaigns and edit existing ones in Editor.
A new Shopping settings tab is now available in the editor panel to set the store ID, region of sale and campaign priority.

 
To make it easier to bulk-manage product groups, Bing Ads has done away with the need to have a parent product group ID for every product group. Instead, the product group field contains the full path, which makes it possible to make changes without a parent ID and easier to see parent product groups. Additionally, the product groups align with AdWords Editor, so you can import a file exported from AdWords Editor into Bing Ads Editor. (It’s also possible to import Shopping campaigns from Google in the Bing Ads UIl.)

You can change the Type, Bid and Destination URLs for product groups in the editor pane. To edit product groups themselves

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Tips for when and how to use Feed Rules in Google Merchant Center

With Google’s roll out of the new Merchant Center interface came more functionality for Feed Rules. Feed Rules debuted earlier this year to allow marketers to make some changes to their product feed data right within Merchant Center. But what can you really do with Feed Rules and who should be using them?
The consensus is that Feed Rules are still best for simple updates, and it’s ideal to make changes to the actual feed. In reality, however, that’s not always possible or timely and why Feed Rules have such appeal.
Maggie Webb, Partner at Five Mill Inc., says that while most fixes and feed updates require editing by a feed service or developer, Feed Rules can offer a fix in the interim and be a big help to smaller businesses that don’t have resources at the ready to make updates. “Since a high percentage of ecommerce traffic is from Google Shopping, even a simple change from a Feed Rule can make a big impact on an account,” says

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