Google adds keyword functionality to the AdWords app

We haven’t heard much about development on the AdWords app lately, but there’s a new update out today that makes the app more useful.
Advertisers can now add, edit and remove keywords from their campaigns using the AdWords app.

You can now add, edit or remove keywords on the go using the AdWords app. Learn more: https://t.co/CHjsn1uZHr pic.twitter.com/ZhMzM6IaiL
— Google AdWords (@adwords) January 18, 2018

To add a keyword, simply click the new round blue “plus” button that appears in the bottom right corner of the various Keyword views in the app.
To delete existing keywords, click on the keyword you want to delete and then on the trash can icon in the upper right corner of the screen.
From that same specific keyword screen, advertisers can edit the word itself or change the match type. That’s also where advertisers can pause or enable a keyword and change manually set bids.

For full instructions, see the help center page.
The AdWords app can be downloaded

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Shopify meets call tracking

As we enter the 2020s, e-commerce is set to generate more than $480 billion in the US and nearly $2 trillion globally. And while Amazon takes a lot of credit for online everything, they’re hardly the only game in town. A significant chunk of online retail is generated by smaller players, thanks in part to platforms like Shopify that make it easy to sell in the digital space, as well as in person — and that have the potential to merge the online and offline experience into an omnichannel version of commerce. Let’s take a look at how we got here, and how e-commerce platforms and retailers should be operating in this new, seamless marketplace.
Shifting to Shopify
In 2004, Tobias Lütke, a purveyor of fine snowboards, wanted to sell his wares online. Today, that would be simple; in the pre-Shopify world, e-commerce platforms were clunky and difficult to integrate with other services and platforms. Rather than continue to

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Google Trends now shows data for YouTube search, Google Shopping, News search & Image search

Google is adding new filters to its trends data, making it possible to see search trends beyond web search. Now, you can find real-time search trends on specific search terms within YouTube, News and Image searches, along with Google Shopping.
“We’re opening up more data to show what people in the world are looking for, as they’re looking for it,” writes Google on its The Keyword blog.
To see trends filtered by the specific search trends, first choose the search term you want to research. For example, if want to see search trends for Rihanna on YouTube, select Rihanna the singer on the Trends search bar.

From there, you can select to see search trends for “Rihanna” on Image search, News search, Google Shopping and YouTube search from the drop-down menu under Web Search.

Within each of the search trend filters, there is data for “Interest over time” and “Interest by region,” as well as a list of “Related topics” and

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Google test surfaces user data for publishers as part of new Insights Engine Project

Google is laying the groundwork for turning the love-hate relationship many publishers have with the company into a love-love relationship. In an event for publishers hosted at the Google offices in Chicago Tuesday, executives laid out several new initiatives aimed at extending a helping hand to publishers across multiple aspects of their businesses.
“This is not some secret disintermediation strategy,” said Phillip Schindler, SVP & chief business officer, at the outset of the event. ‎”We are all in this together … and we are all invested in seeing you succeed.”
Among the announcements was the launch of a new effort to share user data with publishers and introduce more machine learning into Google’s publisher products.
Insights Engine Project
Jonathan Bellack, director of product management, introduced a new effort called the Insights Engine Project.
Great user experiences today means mobile. And increasingly, mobile advertising means native advertising.Jonathan Bellack, Google director of product management
The new Insights Engine Project “is not one thing,” Bellack explained, but an

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AdWords Editor update supports Shopping Showcase Ads

AdWords Editor version 12.1 is now available, with support added for several features, including Shopping showcase ads and expanded dynamic search ads.
Showcase ads feature three product images from a retailer that are related to the search query and link to a Google-hosted landing page of products the advertiser groups together. Google first introduced showcase ads in July 2016, but they continue to gain visibility.

To set up Showcase ads in Shopping campaign ad group, select “Showcase” from the “Ad group type” drop-down.
Showcase ads is available as an ad type option in the left navigation. Advertisers can upload a header image (the main image that represents the product category or brand) right in Editor.

The latest version of AdWords Editor is now available for download.
The post AdWords Editor update supports Shopping Showcase Ads appeared first on Search Engine Land.

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8 major Google ranking signals in 2017

 

It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is impressive, it can get daunting if you’re a just regular human with 24 hours in a day.
Luckily, SEO isn’t about getting every tiny thing right; it’s about getting your priorities right. Below, we’ve put up a list of top eight rankings factors, based on the industry studies by SearchMetrics, Backlinko and SEO PowerSuite. Read on to find what they are, and how to optimize your site for each.
Backlinks
Surprise, surprise, right? In 2017, backlinks continue to be the strongest indication of authority to Google. Let’s look at the things that can make or break yours.
1. Link score
How does Google turn the abstract concept of “backlinks” into a quantifiable ranking signal? In several patents, Google explains that this is done by calculating a “link score.” The score is made up by every incoming link’s individual quality score (aka

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Bing Ads retiring Campaign Planner in favor of Keyword Planner

Bing Ads will be shutting down Campaign Planner on July 26. The Keyword Planner is taking over.
Bing Ads launched its Campaign Planner tool with vertical benchmarks, trending and forecasting data, competitor performance and keyword suggestions in 2014. Almost exactly a year later, Bing Ads launched Keyword Planner in the US for keyword research, bid and budget estimating.
Keyword Planner now offers a lot that Campaign Planner did, and Bing Ads says it will continue to add new capabilities throughout the year. The vertical insights offered in Campaign Planner, for example, can be found under “Your product category” in Keyword Planner.

Keyword Planner is located under the Tools menu in the Bing Ads UI.
The post Bing Ads retiring Campaign Planner in favor of Keyword Planner appeared first on Search Engine Land.

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Meet NinjaCat ‘Shinobi,’ the all-in-one agency reporting and monitoring platform of the future

Reports are so 2000 and lame! Everything in our world — from software to phones, cars and TVs — is getting smarter, faster and sleeker. Isn’t it time for client reports to become smarter, faster and sleeker, too? If I can automate my pizza order, why can’t I automate a better client report?
Compelling client presentations that tell the proper story are the future, and NinjaCat is the platform of choice for agencies who want to differentiate themselves and take their business to the next level.
Allow me to set up the back story and introduce myself, I am Scott Guttenberger, marketing ninja. I have been in the shoes of modern digital advertising agencies. I know the struggles! Client requests, optimizing campaigns, monitoring budgets and manually creating client reports. I know the selling points when trying to win new customers and the efforts required to retain clients. Clients want to know the results of marketing campaigns they are spending

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Google Attribution: What search marketers need to know

One of the biggest announcements to come out of Google Marketing Next, held in San Francisco last week, was the release of Google Attribution. The new, free solution can pull in data from Google Analytics, AdWords or DoubleClick Search to provide a more holistic view of conversion actions across channels and devices for attribution modeling and bidding information.
Here’s a look at what this new solution means for search marketers.
What is Google Attribution?
Google Attribution is the simplified version of Attribution 360, the enterprise-level offering that came out of Google’s 2014 acquisition of multichannel attribution solution Adometry. It integrates with Google Analytics, Google AdWords and DoubleClick Search and doesn’t require any additional site tagging.
Marketers link a Google Analytics view that’s already associated with a Google AdWords or DoubleClick Search account. Once the account is set up, Attribution is populated with the channel performance data from the connected Analytics view.
Marketers can then assign an attribution model to their conversion events. And as in Analytics, it’s possible to

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Bing Ads Editor gets Review Extension support, better keyword import & more

A slew of helpful new changes have made their way into Bing Ads Editor’s new release, version v11.10. The changes enhance functionality, add features and alleviate issues within the Bing platform.
Support of Review Extensions
Thankfully, the new version of Bing Ads Editor supports Review Extensions and will be a godsend for paid search managers everywhere. No longer will advertisers be relegated to the web version for review extensions. The upgrade will allow for managing of the third-party reviews, along with implementing shared Review Extensions that can be added to multiple campaigns and ad groups.

Reviews will now be able to be easily copied/pasted, edited or associated between accounts. Advertisers will also be able to see columns within Ads Editor that show the associated campaigns and ad groups to help with insight and troubleshooting.
Smarter keyword import
One of the more annoying complications with Bing Ads Editor has been the inability for the software to differentiate between match types on a keyword list

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