8 simple ways to utilize a blog to improve SEO results

Seemingly every company has a blog these days. Unfortunately, very few organizations fully capitalize on their blog content to maximize SEO results. Here are eight simple ways a blog can improve your website’s organic visibility, traffic and results.
1. Create a compelling name for your blog
It irks me when I go to a company’s website and the name of the blog is… “Blog”! I urge marketers to be creative and more descriptive when naming the blog section of a website. Your blog name is also an optimization opportunity. Ask yourself these questions:

What is the overarching theme of the blog?
What would be a compelling description in my industry?
Can I incorporate important SEO keywords in the blog’s title or name?
Specifically, who am I trying to reach?

Coming up with a descriptive name and optimizing around a theme can lead to incremental organic traffic. For example, office supply retailer Staples has its “Staples Business Advantage blog,” which discusses topics ranging from office productivity

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7 most important SEO focus areas for colleges and universities

July typically means a new fiscal year for colleges and universities, bringing with it new marketing plans and goals for the upcoming educational year. Where does SEO fit into your higher education marketing plan this year? Hopefully, right at the top.
Earlier this year, Chegg Enrollment Services and the National Research Center for College and University Admissions (NRCCUA) conducted a survey of 726 high school students researching universities. Online searches ranked as the top method used by prospective college applicants to discover universities and programs, and the second most popular method used both during and after the admissions process.

However, higher education faces its own set of unique challenges for SEO. University websites are often segmented by school, program or department. This can result in many contributors to the SEO process, often without a singular roadmap to follow across the organization. Additionally, it’s not uncommon for the university’s IT department to own web development, sometimes creating a backlog for technical SEO changes that

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WordPress.com adds “advanced” SEO tools, and it’ll make you smile

You’ve heard that beauty is in the eye of the beholder. To that cliché we can add another: Advanced SEO is in the eye of the beholder, too.
WordPress.com announced Monday a small set of what it’s calling “Advanced SEO Tools,” and if you’ve been doing SEO for even a little while now, it should make you smile. It’s a trio of tools that includes

the ability to write custom meta descriptions for blog posts;
the ability to write custom title elements for different pages, such as having some page titles formatted as Post Title | Site Name and other page titles formatted as Site Name | Tagline; and

a preview tool that shows how a URL will look in Google’s search results, or when shared on social networks like Facebook and Twitter.

If you’re a WordPress.org user — i.e., you run WordPress as your content management system for a self-hosted website — these are basic tools offering functionality that can be

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Google begins massive migrations of their blogs from blogspot.com to googleblog.com

John Mueller, a Google Webmaster Trends Analyst, announced that Google is migrating all their official blogs off the blogspot.com domain name and onto the more official googleblog.com domain name. The reason is to help users understand that these are official blogs managed and operated by Google.
The migration began with Google’s very own Google Webmaster Blog which is now available at https://webmasters.googleblog.com/. The original URL was googlewebmastercentral.blogspot.com, and now that redirects using a 301 redirect to webmasters.googleblog.com.
Google plans on migrating all of their blogs to googleblog.com over the next several months.
John Mueller added that “the previous address will redirect to the new domain, so your bookmarks and links will continue to work.” The RSS feeds and comment URLs will not redirect, and you will need to resubscribe to those separately.
Of course, many SEOs are eager to see how the migration goes from an SEO perspective for Google.
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