Shopify meets call tracking

As we enter the 2020s, e-commerce is set to generate more than $480 billion in the US and nearly $2 trillion globally. And while Amazon takes a lot of credit for online everything, they’re hardly the only game in town. A significant chunk of online retail is generated by smaller players, thanks in part to platforms like Shopify that make it easy to sell in the digital space, as well as in person — and that have the potential to merge the online and offline experience into an omnichannel version of commerce. Let’s take a look at how we got here, and how e-commerce platforms and retailers should be operating in this new, seamless marketplace.
Shifting to Shopify
In 2004, Tobias Lütke, a purveyor of fine snowboards, wanted to sell his wares online. Today, that would be simple; in the pre-Shopify world, e-commerce platforms were clunky and difficult to integrate with other services and platforms. Rather than continue to

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Three ways to use a domain name for business today

Registering a domain name is one of the first steps to starting a new business. That’s because whatever name is chosen will represent the business’s space on the internet — and, possibly, a customer’s first impression of the company.
But once you have that domain name, what do you do? Don’t stress over building an online space. Start using a domain name right away. Here are three ways to do it.
Set up a company-branded email address
The web address can also be used as an email address. A company-branded email address can give you and your employees a more professional-looking branded channel for communication with customers, as well as free marketing for your company. In a 2015 survey, 74 percent of consumers said they would trust a company-branded email address more than a free email address. It’s easy and cost-effective to set up, too. The provider you use to register your domain name can most likely help you set

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Meet NinjaCat ‘Shinobi,’ the all-in-one agency reporting and monitoring platform of the future

Reports are so 2000 and lame! Everything in our world — from software to phones, cars and TVs — is getting smarter, faster and sleeker. Isn’t it time for client reports to become smarter, faster and sleeker, too? If I can automate my pizza order, why can’t I automate a better client report?
Compelling client presentations that tell the proper story are the future, and NinjaCat is the platform of choice for agencies who want to differentiate themselves and take their business to the next level.
Allow me to set up the back story and introduce myself, I am Scott Guttenberger, marketing ninja. I have been in the shoes of modern digital advertising agencies. I know the struggles! Client requests, optimizing campaigns, monitoring budgets and manually creating client reports. I know the selling points when trying to win new customers and the efforts required to retain clients. Clients want to know the results of marketing campaigns they are spending

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SMX Advanced recap: Using Paid Search & Social Together to Deliver the Ultimate Knockout Punch

As always, SMX was chock full of new ideas and actionable content. One of the struggles that many media teams face is the disconnect between the digital strategies that one team owns versus the strategies being implemented by teams that are responsible for other digital media types. This particular session brought together leaders in paid search and paid social to provide insight into:

Proven ways to bridge the knowledge gap between teams.
Building a cohesive strategy.
Working in tandem to deliver results.

Maggie Malek, Head of PR & Social at MMI Agency
Malek kicked off the session noting that ad blockers are on the rise and that the key to getting around ad blockers is to put people before efficiency. In other words, putting in the time to create useful content pays off. In order to do that, Malek emphasized that search and social teams need to work together.
To truly maximize combined efforts, it’s important to understand the role of search and

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Dark search, dark social & everything in between

In an advertising world where tracking matters more than ever — where understanding our consumers and knowing exactly how to reach and target them is top of mind — dark search and social can be terrifying to marketers. Getting past this fear and understanding the data behind “dark” is exactly what Marshall Simmonds tackled in his recent SMX West session on “Dark Search, Dark Social & Everything In-Between.”
An industry leader since 1997, Simmonds is no stranger to deciphering search data. During his tenure as Chief Search Strategist for, he was responsible for building the brand into the most successful content network on the internet. When was acquired by The New York Times, Simmonds remained in the position, responsible for search strategy and exposure for,, and Now he spends his days leading the team at Define Media Group, an SEO company that specializes in enterprise search marketing and strategic audience development.
As head of social at MMI Agency, I was

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How to amplify your already spectacular SEO to be super-crazy successful

If you’ve been doing SEO full time for more than a couple of years, chances are you’re pretty darn good at it. Spectacular, you might say. Keeping up with the algorithms isn’t that hard when you’ve been diligent about staying ahead of them. Panda, Penguin and Hummingbird are things that bother other SEOs, but not you. You’ve been delivering the goods long before Google made it official.
But no matter how good your SEO kung fu is, there always seems to be something lacking. There are no doubts that you have SEO down to a science, but you’re still having trouble cracking the top search results or increasing targeted traffic for your site. What gives?
For the sake of this post, let’s make a few assumptions about what SEO means:

Optimizing the website architecture
Optimizing content for keywords/rankings
Site speed optimization
Mobile optimization
Local optimization
Image optimization

You have all of these in your back pocket. You know ’em, you do ’em, and you’re killing it

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5 Simple Strategies To Improve Your Blog’s Search Rankings

Whether you’re a B2B or B2C marketer, there is ample opportunity to boost your search engine rankings through blogging. However, you can’t implement a short-term approach to build a long-term source of organic traffic.
When you’re doing SEO, you need to be cautious. Some of the strategies that worked in the past will now get you penalized. On the contrary, some strategies that formerly weren’t worth your time are now essential.
If you want to build a sustainable web presence, then you need to adapt to the changes of Google’s algorithm. Whether you see these modifications or not, they are happening.
As you continue to align your content to the updated algorithm, you’ll gradually generate organic traffic. But more importantly, you’ll be able to attract prospects that could potentially become loyal customers.
Popular avenues for generating traffic to a business’s website include blogging, SEO, social media and email marketing. Many of these can (and, I would suggest, should) be used in

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Expand Your Search Presence With External Sites

Don’t limit your SEO strategy to your own website. There are many ways to increase your brand’s exposure in search by optimizing social profiles and getting other sites to rank for your brand in search. This can help you 1) protect your online reputation by dominating the first page of search for branded search, and 2) rank for keywords faster than you would be able to with only your own domain.
Optimizing Social Profiles For Branded Search
Your own site cannot dominate the first page of search results, which leaves you vulnerable to having negative content on other sites rank for your brand name. In order to protect your brand’s presence in search engine results pages, you should create and claim profiles on social sites.
Every site is a little different, but optimizing for your brand is usually pretty similar across sites. For example, on Pinterest, use your brand name as the business name and username, and write a brief description also containing your

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