Google Attribution: What search marketers need to know

One of the biggest announcements to come out of Google Marketing Next, held in San Francisco last week, was the release of Google Attribution. The new, free solution can pull in data from Google Analytics, AdWords or DoubleClick Search to provide a more holistic view of conversion actions across channels and devices for attribution modeling and bidding information.
Here’s a look at what this new solution means for search marketers.
What is Google Attribution?
Google Attribution is the simplified version of Attribution 360, the enterprise-level offering that came out of Google’s 2014 acquisition of multichannel attribution solution Adometry. It integrates with Google Analytics, Google AdWords and DoubleClick Search and doesn’t require any additional site tagging.
Marketers link a Google Analytics view that’s already associated with a Google AdWords or DoubleClick Search account. Once the account is set up, Attribution is populated with the channel performance data from the connected Analytics view.
Marketers can then assign an attribution model to their conversion events. And as in Analytics, it’s possible to

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The 8 time- & money-saving SEO tools I pay for (& 17 more I use for free)

In a recent interview with SEO and Credo founder John Doherty on Dan Shure’s excellent Experts on the Wire podcast, he mentioned the positive response he’d gotten to a post he’d done this summer on the SEO Tools he uses. He mentioned that it seemed like a pretty simple post idea, but it made sense to me that it would get traction, because John is a smart writer and marketer. As I listened, I was curious what tools he was using, and I took a look at the post. I’ve also taken a page from his playbook in the following column.
I like comprehensive lists of things as much as the next guy, but in a space where tools and software are relatively fragmented, and the applications for those tools change rapidly, it’s especially helpful when experienced practitioners give you a peek at different tools they pay for, what they use them for and how they think about those

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Domain Level Metrics’ dashboard aggregates metrics from Moz, SpyFu, SEMRush & others

An Austin, Texas-based startup is offering a new dashboard showing all the aggregate metrics from the APIs of selected search and web site analytical tools.
Domain Level Metrics has released a beta of its tool for mining aggregated metrics. It currently provides all the API aggregate data, updated daily, from marketing analytics provider Moz, search analytics firms SpyFu and SEMrush, and web stats provider Alexa.
By the end of the year, CEO and founder David Sheeley told me, the company will add search marketing tool providers Majestic and Ahrefs, and Alexa competitor Similar Web.
[Read the full article on Marketing Land.]
The post Domain Level Metrics’ dashboard aggregates metrics from Moz, SpyFu, SEMRush & others appeared first on Search Engine Land.

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Is your SEO data steering you wrong?

With the rise of SEO platforms and enterprise-level technology, we are drowning in a sea of SEO data, with a lot of information right at our fingertips. But are we really getting a true and accurate picture of our SEO performance?
As marketers, we pore over data all the time — but in order to glean meaningful insights, we need to make sure our data collection tools are set up properly and managed correctly for accuracy.
Here is how to do it.
Attribution
Attribution has been one of online marketing’s biggest challenges. Who gets the credit for a conversion when there are so many different touch points along the path to purchase? Is last click the right way to look at things? How about first click?
Some brands choose first click, while some agencies look at last click. Some even have complex attribution models which give partial credit to different touch points.
We need to come to a mutual agreement with our clients on what attribution model we are

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7 Key SEO Activities That Can Now Be Automated

Although it’s hard to keep up with the growing number of SEO tools that have been launched in the last few years (along with the new functionalities of the existing tools), it’s necessary to test them in order to identify how their features can support and help advance our SEO activities more efficiently.
This is especially true when it comes to tasks that are critical or highly beneficial to the SEO process but are complex and/or time-consuming to execute.
That’s why I want to share with you seven such SEO tasks that now can be partially or completely automated with the support of some tools.
1. Assessing Your Industry Traffic Potential
One of the first activities when launching a new website or SEO campaign is to assess traffic potential (ideally per channel) and identify the potential competitors in the market. Estimating this can be challenging, especially when starting to work in a new market that you don’t know anything about.
Nonetheless, SimilarWeb “Industry Analysis” reports can greatly help by allowing you to easily obtain the most important

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