Bing Ads Editor now supports Shopping campaigns

Shopping campaign management has arrived in Bing Ads Editor version 11.4. The update makes it possible to create new Shopping campaigns and edit existing ones in Editor.
A new Shopping settings tab is now available in the editor panel to set the store ID, region of sale and campaign priority.

 
To make it easier to bulk-manage product groups, Bing Ads has done away with the need to have a parent product group ID for every product group. Instead, the product group field contains the full path, which makes it possible to make changes without a parent ID and easier to see parent product groups. Additionally, the product groups align with AdWords Editor, so you can import a file exported from AdWords Editor into Bing Ads Editor. (It’s also possible to import Shopping campaigns from Google in the Bing Ads UIl.)

You can change the Type, Bid and Destination URLs for product groups in the editor pane. To edit product groups themselves

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Tips for when and how to use Feed Rules in Google Merchant Center

With Google’s roll out of the new Merchant Center interface came more functionality for Feed Rules. Feed Rules debuted earlier this year to allow marketers to make some changes to their product feed data right within Merchant Center. But what can you really do with Feed Rules and who should be using them?
The consensus is that Feed Rules are still best for simple updates, and it’s ideal to make changes to the actual feed. In reality, however, that’s not always possible or timely and why Feed Rules have such appeal.
Maggie Webb, Partner at Five Mill Inc., says that while most fixes and feed updates require editing by a feed service or developer, Feed Rules can offer a fix in the interim and be a big help to smaller businesses that don’t have resources at the ready to make updates. “Since a high percentage of ecommerce traffic is from Google Shopping, even a simple change from a Feed Rule can make a big impact on an account,” says

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Google adds Export to Report Editor option in AdWords

Google is improving the integration of Report Editor into the AdWords experience. The next time you opt to download a report from AdWords, you may notice an option to “Open in Report Editor.”
Spotted by Kim Clinkunbroomer of Philly Marketing Labs, the option is available at the campaign, ad group and keyword levels of an account. Note, you’ll have to allow pop-ups for the report to open in Report Editor, which opens in a separate tab.
Once the Report Editor window opens, you can modify the report, add filters, change the date range and perform other functions available in the tool.
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AdWords gains 3 new cross-device attribution reports

Google is introducing three new reports on cross-device activity along with a reorganization of the Attribution section under the Tools menu in AdWords.
With 6 out of 10 online conversions in the US starting on one device and ending on another, according to a Google/Ipsos study, the new reports are designed to help marketers track cross-device conversion paths, including those that include search ad clicks from more than one device in a conversion path.
The new cross-device activity reports:

Devices: an overview of the cross-device activity in your account.
Assisting Devices: shows assist levels  and values by each device type — mobile, tablet, desktop.
Device Paths: the top conversion paths for visitors that used more than one device before converting.

You’ll notice in the screenshot example above that the existing conversion, path and click analysis reports are now rolled up under their own sections within the Attribution reporting menu. The new reports and layout will be rolling out over the next several weeks.
With this announcement, Google also released

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What the heck is going on with Google Keyword Planner?

First there were the error notices that users have to have an active campaign, not just an AdWords account to access Keyword Planner. Then came combined search volumes for close variants.
A Google spokesperson has confirmed with Search Engine Land that users do not have to have an active campaign to use Keyword Planner. On social media, Google told users that the error was the result of a technical issue that was being fixed. When Keyword Planner launched inside AdWords in 2013, replacing the open Keyword Tool, it got a cool reception. So there was alarm when some users got the error message telling them they’d also have to have an active AdWords campaign to use it. The error didn’t affect all accounts; still it got people speculating whether it just a glitch or Google backtracking. Either way, for now at least we can move on.
So, to close variants and the resulting combined search volume results. Google isn’t commenting the move; we asked. Close variants grouping is not necessarily

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Latest AdWords Editor Update Supports Callout Extensions, Video Campaigns, HTML5 Ads

Version 11.3 of AdWords Editor is now available. The update includes three big additions:
TrueView video campaigns: Advertisers can now create and optimize in-stream and in-display TrueView video campaigns in Editor, deepening the integration of video campaigns into the main AdWords fold.
Callout extensions: Now you can set up and edit callouts right in Editor, as you can with sitelinks.
HTML5 ads: With the shift away from Flash to HTML5 ads, it’s nice to finally have support for these display ad formats in Editor.
If you have AdWords Editor installed, you’ll get a prompt to restart and update to version 11.3. Otherwise, you can download it here.
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AdWords Automated Bidding Gets An Overhaul: Welcome, Portfolio Bid Strategies

Google is going to be rolling out a revamp of AdWords automated bidding. Some of the changes are just semantic, but the workflow is also getting an update.
First the naming changes:

Flexible strategies will be called “portfolio” bid strategies. The change is meant to better indicate that a single strategy can be applied across multiple campaigns, ad groups — and keywords, in some cases.
A strategy that is applied to a single campaign is called a “standard” bid strategy.
Conversion Optimizer will be called Target CPA for all new bid strategies to simplify the nomenclature. Target CPA can still be applied as a “standard” or a “portfolio” bid strategy.

Now for the functionality updates:

Managers will be able to create or add to bidding strategies from the Campaigns Setting tab — no more need to dive into the Shared Library.
Portfolio bid strategies for Target CPA can have different CPA goals for separate ad groups. “For example, if you’re a clothing retailer with multiple ‘Accessories’ ad groups in a bidding

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iPhone Users, The AdWords App For iOS Has Arrived

The AdWords app for iPhone users is finally available for everyone. Google announced Thursday that the AdWords app for iOS is now available globally.
In early December, Google had invited advertisers to join the iOS app beta through the holidays.
With the app, you can get campaign performance stats and update budgets and bids on the go. You can also take action on campaign suggestions and get billing and ad status notifications from the app. And you can call an AdWords rep if you need support.
So the quartet is complete: This rollout means that there are now AdWords and Bing Ads apps for both Android and iOS devices.
You can download the iOS AdWords app from the App Store now.
The post iPhone Users, The AdWords App For iOS Has Arrived appeared first on Search Engine Land.

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AdGooroo Launches Competitive Insights For Local Paid Search

For companies running paid search campaigns to support marketing efforts across multiple regions, search marketing intelligence platform AdGooroo has launched its Local Insight solution to give paid search advertisers a view into what their competitors are doing in local markets.
Subscribers to the service will be able to monitor competitor performance in as many as 55 US cities. As with AdGooroo’s existing SEM Insights, marketers will be able to get data on which keywords competitors are bidding on, ad copy and landing pages, as well as budget, traffic and click-through rate estimates.
“While other geo-targeted search intelligence solutions provide only one or two data points at the local level, AdGooroo’s Local Insight offers a broad range of data to help advertisers gain a complete picture of the search landscape in each market and make more informed decisions,” explained AdGooroo founder and CEO Richard Stokes.
Local Insights also provides regional cost differences for the same keyword and advertiser through interactive map visuals. AdGooroo

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Bing Ads Updates Keyword Planner With Impression Share Comparisons And More

Among the updates in V2 of the Bing Ads Keyword Planner are impression share benchmarks.
An update to Bing Ads Keyword Planner is out, boasting four new features: more competitive insights and benchmarking, customizable ad group and keyword bids, a new source for keyword suggestions and time range customization up to 24 months for keyword search volume.
You can now add your landing page URL into the tool, and Keyword Planner will generate suggested keywords based on the page content.
Another helpful update is that the tool can now look back as far as 24 months, instead of just 12 months, to provide a better view of seasonal trends and keywords that are particularly hot during certain times of the year.
There are a couple of new competitor impression share insights as well:
With the Compare to Competitor Domains insights, you can see your account’s relative ad impression share for keywords suggested in the planner and compare your impression share to competitor domains. This will

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