Take the State of Search Survey from SEMPO & Search Engine Land

SEMPO, in partnership with us at Search Engine Land, is asking the search industry to participate by completing the annual State of Search Survey. The survey is available by clicking here.
Those who take the survey will be given access to a free copy of the in-depth report that is written up based on the survey results, a value of $400. Also, you will be eligible to win a free pass to the 2017 SEMPO Member Forum, courtesy of SEMPO, or a FREE all-access pass to SMX West, being held March 21–23, 2017, courtesy of Third Door Media.
You do not need to be a SEMPO member to complete the survey and/or be eligible for the above.
The survey asks questions about:

Search engine optimization (SEO/organic search)
Paid search (pay-per-click advertising or paid search)
Social media
Email
Mobile
Display
Integration, emerging trends and more

Please complete the survey over here.
The post Take the State of Search Survey from SEMPO & Search Engine Land appeared first on Search Engine

Search Engine Land Source

IAB: desktop and mobile paid search bring in roughly half of 2015 digital ad revenue

Earlier today the IAB released its Q4 and full year 2015 digital ad revenue report for the US market. Online ad spending last year was worth nearly $60 billion ($59.6 billion), which represented more than 20 percent growth over 2014.
Below is the 2015 breakdown by ad category:

Desktop-based paid search brought in 34 percent of total ad revenue or roughly $20.3 billion. This was down from 38 percent a year ago. However real dollars grew by more than $1 billion over 2014.
Mobile ad revenue was approximately 35 percent of the 2015 total or $20.8 billion, a 66 percent increase from the 2014 total ($12.5 billion). Of the 2015 mobile total, 43 percent ($8.9 billion) was from paid search.
The combined value of paid search on the desktop and in mobile was roughly $29.2 billion in 2015. Accordingly, the total search market represented approximately 49 percent of total digital ad revenue in 2015. By comparison, the combined value of desktop

Search Engine Land Source

Report: Top Domains In Google With Winners & Losers For 2015

Dr. Peter Meyers from Moz has published their top winning and losing domains in the Google search results for the 2015 year.
Moz tracks about 10,000 keywords on a daily basis and as of December 1, 2015, here are the top ten domains that get the most exposure across those 10,000 keywords:

Yes, Wikipedia still dominates by far, even with reports that Wikipedia has taken a dive in the Google search results this year.
But the truth is, Wikipedia did take a loss. According to Moz data, they are the second most impacted top domain of 2015 in terms of search visibility loss, right under Twitter. Yes, Wikipedia still is the number one ranked, but their number one ranking in 2014 was much more lucrative for them than towards the end of 2015.
Here is the top losers including Twitter, Wikipedia, eBay, Pinterest, Yelp and others:

How about the top winners?
Well, Amazon climbed to #2 overall with a 0.18% gain, esty

Search Engine Land Source