Check out my BIG SMX East Preview. Then register & save!

Search Engine Land’s SMX East is every SEO and SEM’s dream: a tactic-packed agenda, more than 100 dynamic and authoritative speakers, keynotes, exceptional networking, and more. If you’re involved in SEO, SEM, PR, social media or any other customer-facing activity, you owe it to yourself (and your company or client’s bottom line) to attend.
The SMX East conference program is huge! It features multiple tracks filled with sessions that cover:

All of the search marketing topics including search advertising, SEO, technical SEO, analytics and more.

For all experience levels, from beginner to advanced.

There’s something for everyone… all the time.
You’ll learn proven tactics and techniques you’ll put to work immediately to harness the opportunities and cope with the challenges. It’s the ultimate survival guide to the dynamic and tumultuous world of search marketing.
If this sounds right up your alley, read my preview and then register by Saturday, August 27 to take advantage of Early Bird rates!
SEO is all about content marketing
With constant

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The 2016 Search Engine Landy Awards finalists are…

With nearly 200 entries in the second annual Landy Awards presented by Search Engine Land, this year’s competition was filled with incredible efforts by search marketers across the globe. We are thrilled to announce this year’s short list of finalists, though we also want to also recognize the impressive results submitted by all of the entrants in this year’s program.
The Landy Awards were created to recognize excellence in search marketing, and we’re looking forward to celebrating with the search industry at large at the Awards Gala in NYC on September 28, during our annual SMX conference.
We invite all conference attendees and search marketing industry peers to join us for a black tie cocktail reception as we celebrate your collective achievements at the elegant Edison Ballroom and enjoy gourmet fare and live entertainment following the awards ceremony. Gala tickets are available for purchase now, separately or in conjunction with an SMX conference pass.
Congratulations to this year’s finalists in The Landy

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Lowest rates for SMX East go up Saturday. Lock in the best savings today!

Searching for the best performing SEO and SEM tactics? Look no further than SMX East, the most highly anticipated search marketing conference on the East Coast. SMX East returns to New York City September 27–29 — secure your seat today and lock in the best conference rates available!

The post Lowest rates for SMX East go up Saturday. Lock in the best savings today! appeared first on Search Engine Land.

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Feed your search marketing obsession at SMX East

You can register for SMX East any time and get the latest, greatest SEO and SEM tactics. But why wait? Register now and save $300!
This year, SMX celebrates 10 years as the most comprehensive search engine marketing conference on the planet. Attend for three days of tactics, growth hacks and strategies that will improve your search marketing performance immediately.
SEO your obsession? SMX East is the conference to keep up with all of it by hearing from experts the latest in actionable advice and tips. We’ll cover AMP. App indexing. Voice search. Mobile search. Technical SEO. Secure site boosts. See the complete listing of SEO sessions.
Search engine advertising your thing? Profound AdWord changes are imminent. Get the latest from search advertising experts and directly from Google. Check out the SEM lineup.
Check out the agenda-at-a-glance for all of the details.
Register today. Save $300.
Our lowest Super Early Bird rates expire next week. Register for SMX East today and pay $1,695

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What’s new with markup & structured data

Structured data makes certain types of web content highly accessible and understandable by search engines and other third-party programs. Because the data on the page is tagged with standardized identifying code, it’s far easier to process and interpret than a regular webpage.
For that reason, people refer to this type of data as “Linked Data” (similar to the way that the World Wide Web links billions of documents together).
At June’s SMX Advanced, Aaron Bradley did an awesome job in his presentation, “What’s New With Structured Data Markup?,” providing a detailed update of what’s going on in this area.
If you’re interested in a really detailed timeline of all the major happenings in the world of structured data markup, you can get access to that here.
The overview
In the SEO world, the most common form of structured data we speak about is This is because it’s a standard that was developed by and for search engines.
It’s stable, reliable and extensible. For

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SMX Advanced recap: Lies, Damn Lies, and Search Marketing Statistics

At SMX Advanced 2016 in Seattle, Adria Kyne, SEO Manager (North America, Australia, and New Zealand) for Vistaprint, gave a presentation on doing search marketing testing — or any kind of marketing testing — that provides valid results.
Kyne made the point that by not understanding the importance of validity of sample size, we often end up unintentionally lying to ourselves, and we may actually “prove” the opposite of what we think our tests are showing.
Adria Kyne, Vistaprint
Common problems with marketing testing
We need to start with understanding the point of our testing:

We want to know what is really happening when people visit our site.
We want to be sure we can use the results to predict likely future behavior.

We also need to understand the basics of hypothesis testing:

We want to know if the variation we are testing is better, worse or the same as the original.
We don’t want to see a positive outcome that isn’t really there (a false positive, or Type I error).
We don’t want

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SMX Advanced recap: Using Paid Search & Social Together to Deliver the Ultimate Knockout Punch

As always, SMX was chock full of new ideas and actionable content. One of the struggles that many media teams face is the disconnect between the digital strategies that one team owns versus the strategies being implemented by teams that are responsible for other digital media types. This particular session brought together leaders in paid search and paid social to provide insight into:

Proven ways to bridge the knowledge gap between teams.
Building a cohesive strategy.
Working in tandem to deliver results.

Maggie Malek, Head of PR & Social at MMI Agency
Malek kicked off the session noting that ad blockers are on the rise and that the key to getting around ad blockers is to put people before efficiency. In other words, putting in the time to create useful content pays off. In order to do that, Malek emphasized that search and social teams need to work together.
To truly maximize combined efforts, it’s important to understand the role of search and

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Shopping campaigns: Play like every day is a holiday

Shopping campaigns are becoming a major source of website clicks and revenue during the holiday season, and the “Shopping Campaigns: Play Like Every Day Is A Holiday” panel at SMX Advanced featured tips and advice from three PPC veterans: Ann Stanley, Todd Bowman, and Mona Elesseily.
Ann Stanley: Shopping ads, buy buttons, social commerce & remarketing
Shopping ads and buy buttons are everywhere. Stanley explored those areas where ads are driven by product feeds, and clicks either lead to retailer websites or convert on host platforms. Her talk was full of data insights and provided a neat map divided into three conversion areas:
Area #1: The search giants: David Bing vs. Goliath Google
Thanks to Windows 10, Bing Shopping ads share is growing (21% US, 9% UK). With Google Shopping winning by volume, Bing nearly always shows lower CPCs. In terms of conversion and ROAS efficiency, results vary heavily by vertical. Bottom line: if you target the US or UK, give Bing

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SMX Advanced 2016 recap: Harnessing SEM analytics for smarter automation

Automation doesn’t devalue the work of marketers; it allows them to focus their time and efforts on more strategic aspects of paid search. In this SMX Advanced session, three industry experts — Steve Hammer, Amy Bishop and Caitlin Halpert — tackled SEM analytics and automation solutions that will help save time and improve account performance.
Amy Bishop, director at Clix Marketing
Bishop presented on looking at PPC through a marketing automation lens, based on understanding marketing funnels and evaluating the conversion path so you can spend your time and money more effectively.
No one likes to be pushed — so it’s important to learn how to lead customers down the right path.
Use lead scoring to identify your most valuable customer and the most impactful paths. Determine which criteria (actions and behaviors) are most important to your conversion path and assign them a value. Then, layer both actions and behaviors into your model to understand your higher-value customers and to build out your funnel

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Want to speak at SMX East? Here’s how.

The agenda for our upcoming SMX East show is live, and we’ve opened up our “speaking pitch” form for select sessions for the show, taking place September 27–29, 2016, at The Javits Convention Center in New York City.
To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also be very specific about what you intend to cover. Also, if you do not see a particular session listed, this is because there are no openings for that session. Use this form to submit your request.
PLEASE NOTE: Many sessions have already been filled and are not open for pitches. If a session does not appear on the pitch form, it is closed, even if no speakers are appearing on the agenda yet.
As you might guess, interest is high in speaking at Marketing Land conferences. We

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