Want to speak at SMX West? Here’s how

The agenda for our upcoming SMX West 2017 show is live, and we’ve opened up our “speaking pitch” form for select sessions for the show, taking place March 21–23, 2017, at the San Jose McEnery Convention Center.
To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also be very specific about what you intend to cover. Also, if you do not see a particular session listed, it’s because there are no openings for that session. Use this form to submit your request.
PLEASE NOTE: Many sessions have already been filled and are not open for pitches. If a session does not appear on the pitch form, it is closed, even if no speakers are appearing on the agenda yet.
As you might guess, interest is high in speaking at Marketing Land conferences. We literally sift

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Prices increase next week. Save big at SMX West now.

Super early bird rates expire next week for Search Engine Land’s SMX West, the world’s premier search marketing conference. Register for 3 days of cutting-edge tactics presented by search marketing experts that will leave your competition in the dust.
Here’s what to expect March 21-23 in San Jose:

Actionable content: The agenda consists of 50+ innovative sessions covering the hottest topics and tactics for SEO, SEM, mobile, social, analytics, and more. See the agenda.
Networking: Make connections with search marketing professionals at networking events including a meet & greet, networking lunches, expo hall reception and more!
In-depth training: Sharpen your SEO skills, revamp your AdWords account, target audiences through retargeting, social media and display, and gain deeper insights into your data with Google Analytics by registering for a pre-conference workshop. All workshops take place Monday, March 20.
Connect with vendors: Swing by the expo hall to meet a variety of search marketing vendors and attend our unique “Plus Sessions” featuring inside info and

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SMX West is back in 2017 – registration is now open!

Search Engine Land’s SMX West is returning to Silicon Valley in 2017! SMX West is the ultimate search marketing conference experience for hard-core SEOs and SEMs: actionable tactics, speakers from renowned brands and digital agencies, networking, and top notch amenities. SMX West will be held at the San Jose McEnery Convention Center, March 21-23, 2017.
I’ve put together this personal message for you, check it out:

We hope you can join us to learn about the latest developments in the search marketing world.
-Danny and the SMX West Conference Team
The post SMX West is back in 2017 – registration is now open! appeared first on Search Engine Land.

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Enterprise SEOs, unite! The SMX East 2016 session recap

Enterprise SEO is truly unique. While a larger company size may provide substantial leverage in many cases, it also creates some particular challenges.
At the recent SMX East conference, I watched a great panel covering this topic with Scott Nickels of Hearst Autos, Simon Heseltine of HP Enterprise, and Amber Fehrenbacher of Surety Bonds.
In today’s post, I’m going to summarize much of the wisdom they shared about enterprise SEO challenges and their approaches to overcoming these obstacles. I’ll also add a few of my own thoughts along the way.
Basic organizational structure
Large enterprise organizations often have many different product/service teams that focus on different offerings of the company. As a result, you can end up with many different ways that the SEO team can be set up:

A centralized SEO team that interacts with the different product/service teams and provides them with guidance.
Distributed SEO teams, where each product/service team has its own SEO resources.
A combination of the two, where there is a centralized

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What Google’s recent RLSA updates mean for advertisers

At the recent SMX East conference in New York City, Google’s Jerry Dischler announced a number of paid search updates that should roll out in the near to immediate future. Among them, two in particular stand to expand the footprint of Remarketing Lists for Search Ads (RLSA).
Here are the changes you need to know about, starting with the most impactful.
RLSA membership duration expanded to 540 days
Since beta testing all the way back in 2012, RLSA has been restricted to include only those users who visited an advertiser’s website within the past 180 days.
This meant that there wasn’t a whole lot of opportunity for using RLSA in reaching out to once-a-year converters or baking seasonality into targeting as much as many advertisers hoped.
However, that 180-day limit has now been tripled to 540 days.
What does that mean?

A lot more searchers can be targeted with RLSA, as the number of distinct visitors to a brand’s site is naturally much higher

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Wanted: session ideas for SMX West

We want your input to help us plan our upcoming SMX West conference, which will be taking place March 21–23, 2017, in San Jose.
Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, the absolutely best way to improve your chances of being chosen is to get involved at this point, by suggesting an awesome idea that really catches our attention.
We’re looking for two types of suggestions:
Session ideas for regular SMX sessions. Most sessions at SMX conferences are 60 to 90 minutes in length and feature two or three speakers. Here, we’re not looking for solo presentations; rather, your idea should be a topic where multiple speakers can each weigh in with their own points of view, opinions and suggested tactics. You can let us know if you’re interested in speaking or would just like

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What’s new and cool at Google from SMX East 2016

At this year’s SMX East conference, which took place this week in New York City, Search Engine Land reporter Ginny Marvin and contributing editor Greg Sterling hosted a conversation with Google executives Jerry Dischler, the vice president of AdWords (@jdischler) and Babak Pahlavan, the global head of products and director of Google Analytics (@babakph).
Dischler shared recent updates and changes to the Google AdWords platform, while Pahlavan covered the same for Google Analytics.
[Read the full article on Marketing Land]
The post What’s new and cool at Google from SMX East 2016 appeared first on Search Engine Land.

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Updating your SEM toolbox with new, shiny tools –- SMX East 2016

Ask any PPC manager how they do their job well, and, aside from their skill set, they’ll name the tools that give them the data they need and the time in their day to drive strategy.
In this session from SMX East 2016: “Updating Your SEM Toolbox with New, Shiny Tools,” Moderator Matt Van Wagner of Find Me Faster was joined by speakers Brad Geddes (@bgTheory) of AdAlysis, Daniel Gilbert (@dangilbertppc) of Brainlabs and Sahil Jain (@sahilio) of AdStage to share what SEM tools they rely on, and what shiny new tools they are most excited about.
Secrets of PPC productivity
First up was Brad Geddes with the secrets of PPC productivity, and he contends that time management is the key to good PPC management. There are so many tools out there, he says, and success is often determined not by what you use but when you use them.
Geddes believes that collaboration tools should be considered PPC tools — this includes things like

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SMX East early bird rates expire Saturday. Register now!

Search Engine Land’s SMX East is only a month away! If you’re looking for cutting-edge SEO and SEM tactics that drive profitable and measurable results, then attending SMX East in September is a no brainer. Early bird rates expire Saturday, register for an All Access Pass and save $200 compared to on-site rates. Register now!

The post SMX East early bird rates expire Saturday. Register now! appeared first on Search Engine Land.

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