Take the State of Search Survey from SEMPO & Search Engine Land

SEMPO, in partnership with us at Search Engine Land, is asking the search industry to participate by completing the annual State of Search Survey. The survey is available by clicking here.
Those who take the survey will be given access to a free copy of the in-depth report that is written up based on the survey results, a value of $400. Also, you will be eligible to win a free pass to the 2017 SEMPO Member Forum, courtesy of SEMPO, or a FREE all-access pass to SMX West, being held March 21–23, 2017, courtesy of Third Door Media.
You do not need to be a SEMPO member to complete the survey and/or be eligible for the above.
The survey asks questions about:

Search engine optimization (SEO/organic search)
Paid search (pay-per-click advertising or paid search)
Social media
Email
Mobile
Display
Integration, emerging trends and more

Please complete the survey over here.
The post Take the State of Search Survey from SEMPO & Search Engine Land appeared first on Search Engine

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The 2016 Search Engine Landy Awards finalists are…

With nearly 200 entries in the second annual Landy Awards presented by Search Engine Land, this year’s competition was filled with incredible efforts by search marketers across the globe. We are thrilled to announce this year’s short list of finalists, though we also want to also recognize the impressive results submitted by all of the entrants in this year’s program.
The Landy Awards were created to recognize excellence in search marketing, and we’re looking forward to celebrating with the search industry at large at the Awards Gala in NYC on September 28, during our annual SMX conference.
We invite all conference attendees and search marketing industry peers to join us for a black tie cocktail reception as we celebrate your collective achievements at the elegant Edison Ballroom and enjoy gourmet fare and live entertainment following the awards ceremony. Gala tickets are available for purchase now, separately or in conjunction with an SMX conference pass.
Congratulations to this year’s finalists in The Landy

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SEMPO announces its newly elected Board of Directors & Officers

SEMPO has announced its newly elected Board of Directors and officers for 2016 through 2018.
Mike Grehan, CMO at the digital marketing agency Acronym, was re-elected as Chairman, and Mike Gullaskin, who serves as iProspect’s COO, was named President.
“Congratulations to the new SEMPO Directors,” said Grehan in the release announcing the search marketing association’s new board members. “Thanks to the outgoing Directors for their service and contributions, and to my fellow Board members for their expression of confidence in re-electing me Chairman.”
According to SEMPO’s list of officers, Grehan will also serve as the organization’s VP of programming.
Here is the full list of SEMPO’s Officers and its newly elected Board of Directors:
SEMPO Officers:
Chairman: Mike Grehan
President: Mike Gullaksen
Secretary/Treasurer: Mike Corak
Sponsorship VP: Christie Reed
Membership VP Mike Bonfils
Programs VP: Mike Grehan
Research VP: Mark Engelsman
Education VP: Chris Boggs
SEMPO Cities VP: Krista LaRivière
SEMPO Board of Directors:
Chris Boggs, CEO/Founder, Web Traffic Advisors, LLC
Michael Bonfils, International Managing Director, SEM International
Mike Corak, VP/GM, DAC Group
Marc Engelsman, Director,

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SEMPO’s latest salary survey shows search marketer average pay up 16% over 2013

According to SEMPO’s most recent salary survey, the average pay for search and digital marketing professionals is up 16 percent since 2013.
The nonprofit organization for SEO and SEM professionals polled nearly 600 search and digital marketing professionals across a variety of roles, from entry-level to executive. Survey questions covered a variety of salary and work-related topics, including compensation packages, bonuses and benefits, professional responsibilities and search marketing budget sizes.
Other key findings from the survey showed a growth in SEM salaries at the $100,000 range, and the ranks of search veterans also on the rise. On the flip-side, the number of entry-level practitioners was on the decline.
Ninety-four percent of respondents said analytics were a key part of their search duties, and more than 10 percent of respondents claimed to manage 50 or more accounts or websites.
As far as job perks are concerned, being able to work remotely was the most-cited work benefit.
Marc Engelsman, SEMPO’s vice president of research,

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Google ch-ch-ch-changes. How they’re affecting publishers and SEOs

GongTo / Shutterstock.com
There appears to be a trend in Google’s actions towards publishers and the digital marketing industry that has me a bit concerned. It seems the company has become less and less transparent with publishers over the last couple years — and frankly, it has me a bit uneasy.
Google transparency
Now, there have always been bones of contention between Google and the SEO community; some believe that Google hates SEOs, while others believe that Google actually needs us.
I was always in the camp that thought Google knew they needed the SEO community because they cannot control the end product. No matter how great the search results, the end product is still the website. If the websites returned by Google are not very usable or relevant, then people won’t use Google to find them.
This has made the SEO industry an almost necessary go-between, giving Google a fairly direct method to affect site quality by getting SEOs to communicate their rules

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The Death Of Search Marketing Expertise

Recently, I had dinner in Orlando with Bill and Ted (not their real names), some pretty successful digital agency owners. (By successful, I mean more than 50 employees and strong annual revenues.)
They’ve been friends of mine for a long time, so I assumed they’d be up for a little of the usual expert banter.
The first punch in the gut came when I casually explained about some PPC bidding methods we routinely use. My friends had no idea what I was talking about. Hyperventilating, I reminded myself they deliver SEO services, primarily.
So I told a story from the SEO world. As usual, it involved a chartered jet, a bottle of Scandinavian spirits, a spammer with a weird nickname and a senior Google evangelist who shall remain nameless. I was interrupted as I was just getting warmed up. The guys who run this SEO-first agency simply had not heard of the senior Googler — one of a handful of SEO

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What To Expect When You Attend Our @SMX Search Marketing Event

Search Engine Land’s SMX West search marketing conference is returning for the 6th year in 2016 to San Jose this March 1-3. If you are obsessed SEO and SEM, or involved in marketing, PR, social media or any other customer-facing activity, you owe it to yourself (and the ultimate benefit of your company or client’s bottom line) to attend the show. Here’s why:
Constant Change, Constant Challenge, Constant New Opportunity
Online marketing continues to evolve at a breakneck pace. This creates great new opportunities for marketers, but it also suggests that there’s turbulent change afoot, with budgets, priorities, tactics and techniques changing rapidly to keep pace with burgeoning new channels and opportunities.
Now more than ever it’s crucial for anyone involved in online marketing to keep up with this accelerating change, overcome new challenges and opportunistically embrace new approaches – and do so while maintaining an edge on your competitors.
That’s our guiding philosophy in designing and programming SMX events: Providing you

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Dana Lookadoo Memorial Scholarship Fund Now Accepting Donations

Dana Lookadoo, center, at an SMX Conference flanked by Mat Siltala (right) and Matt McGee. Photo by Dana Lookadoo.
On September 14, the SEO industry mourned the loss of Dana Lookadoo, a respected and talented digital marketer who was a frequent speaker at search marketing events, including SMX Conferences.
To honor Dana’s legacy, her friends and family have established The Dana Lookadoo Memorial Scholarship Fund to help students earning multimedia and digital marketing degrees.
While parameters for the scholarship’s application process and procedures are still being determined, donations to the fund can be made via the DanasFund.org website.
Dana was very smart and a gifted marketer; her clients and co-workers can attest to that… She was always smiling, always warm, always interested in others and always willing to lend an ear and a word of support — or whatever her friends needed.Matt McGee, Editor in Chief for Search Engine Land
“It was Dana’s wish that this fund be created in order to

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Decoding GoogleSpeak

“But Google said…”
It’s a phrase that makes even the most seasoned SEOs sit up and pay attention. Google gave us some secret insight into how the search engine works? How the algorithm processes information? Ooh, I want to be the first to shout it from the rooftops! Let me call my editor — can we get this out today?
The temptation to take the crumbs of information that Google occasionally gives the SEO public can sometimes be so overwhelming that we forget to look at three key things: exactly what was said, who said it, and when it was said. Decoding the “newspeak” Google is fond of using isn’t that difficult if you keep these three things in mind.
Googlers Are Human
They make mistakes. They say something in passing that later gets updated. Sometimes they don’t have all the most recent information. Sometimes, in answering a question, they actually answer a different question. There are three major Googlers who get quoted

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Deadline Extended For 2015 Search Engine Land Awards Entries

Due to overwhelming response and the high level of interest, we have decided to extend the entry deadline for the Search Engine Land Awards until FRIDAY, AUGUST 7, 2015, at 11:59 p.m. ET.
As the entry fees add to the total charitable contribution from the awards program, we appreciate the search community’s incredible response thus far, and extending the deadline allows for The Landy Awards to make an even bigger impact.
To complete an entry, review the awards categories and submission criteria now.
Don’t delay! In order to allow proper time for the judging process, no further extensions will be granted for this year’s entries.
Finalists will be notified prior to a public announcement on September 1, 2015.
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