The Death Of Search Marketing Expertise

Recently, I had dinner in Orlando with Bill and Ted (not their real names), some pretty successful digital agency owners. (By successful, I mean more than 50 employees and strong annual revenues.)
They’ve been friends of mine for a long time, so I assumed they’d be up for a little of the usual expert banter.
The first punch in the gut came when I casually explained about some PPC bidding methods we routinely use. My friends had no idea what I was talking about. Hyperventilating, I reminded myself they deliver SEO services, primarily.
So I told a story from the SEO world. As usual, it involved a chartered jet, a bottle of Scandinavian spirits, a spammer with a weird nickname and a senior Google evangelist who shall remain nameless. I was interrupted as I was just getting warmed up. The guys who run this SEO-first agency simply had not heard of the senior Googler — one of a handful of SEO

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What To Expect When You Attend Our @SMX Search Marketing Event

Search Engine Land’s SMX West search marketing conference is returning for the 6th year in 2016 to San Jose this March 1-3. If you are obsessed SEO and SEM, or involved in marketing, PR, social media or any other customer-facing activity, you owe it to yourself (and the ultimate benefit of your company or client’s bottom line) to attend the show. Here’s why:
Constant Change, Constant Challenge, Constant New Opportunity
Online marketing continues to evolve at a breakneck pace. This creates great new opportunities for marketers, but it also suggests that there’s turbulent change afoot, with budgets, priorities, tactics and techniques changing rapidly to keep pace with burgeoning new channels and opportunities.
Now more than ever it’s crucial for anyone involved in online marketing to keep up with this accelerating change, overcome new challenges and opportunistically embrace new approaches – and do so while maintaining an edge on your competitors.
That’s our guiding philosophy in designing and programming SMX events: Providing you

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Dana Lookadoo Memorial Scholarship Fund Now Accepting Donations

Dana Lookadoo, center, at an SMX Conference flanked by Mat Siltala (right) and Matt McGee. Photo by Dana Lookadoo.
On September 14, the SEO industry mourned the loss of Dana Lookadoo, a respected and talented digital marketer who was a frequent speaker at search marketing events, including SMX Conferences.
To honor Dana’s legacy, her friends and family have established The Dana Lookadoo Memorial Scholarship Fund to help students earning multimedia and digital marketing degrees.
While parameters for the scholarship’s application process and procedures are still being determined, donations to the fund can be made via the DanasFund.org website.
Dana was very smart and a gifted marketer; her clients and co-workers can attest to that… She was always smiling, always warm, always interested in others and always willing to lend an ear and a word of support — or whatever her friends needed.Matt McGee, Editor in Chief for Search Engine Land
“It was Dana’s wish that this fund be created in order to

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Decoding GoogleSpeak

“But Google said…”
It’s a phrase that makes even the most seasoned SEOs sit up and pay attention. Google gave us some secret insight into how the search engine works? How the algorithm processes information? Ooh, I want to be the first to shout it from the rooftops! Let me call my editor — can we get this out today?
The temptation to take the crumbs of information that Google occasionally gives the SEO public can sometimes be so overwhelming that we forget to look at three key things: exactly what was said, who said it, and when it was said. Decoding the “newspeak” Google is fond of using isn’t that difficult if you keep these three things in mind.
Googlers Are Human
They make mistakes. They say something in passing that later gets updated. Sometimes they don’t have all the most recent information. Sometimes, in answering a question, they actually answer a different question. There are three major Googlers who get quoted

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Deadline Extended For 2015 Search Engine Land Awards Entries

Due to overwhelming response and the high level of interest, we have decided to extend the entry deadline for the Search Engine Land Awards until FRIDAY, AUGUST 7, 2015, at 11:59 p.m. ET.
As the entry fees add to the total charitable contribution from the awards program, we appreciate the search community’s incredible response thus far, and extending the deadline allows for The Landy Awards to make an even bigger impact.
To complete an entry, review the awards categories and submission criteria now.
Don’t delay! In order to allow proper time for the judging process, no further extensions will be granted for this year’s entries.
Finalists will be notified prior to a public announcement on September 1, 2015.
The post Deadline Extended For 2015 Search Engine Land Awards Entries appeared first on Search Engine Land.

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SEMPO Names 20 Leaders From Locations Around The World To Drive SEMPO Cities Initiative

Since announcing its SEMPO Cities initiative in April to replace former local SEMPO groups, the nonprofit search organization has selected its first 20 leaders from cities across the globe.
According to the announcement, the new SEMPO Cities leadership will be charged with representing the SEMPO brand in their local communities, as well as coordinating local events for the SEMPO Cities Month which is scheduled for October of this year.
We are confident that SEMPO Cities will continue to expand and help digital marketers around the world create viable, local communities.
“With this group, we are confident that SEMPO Cities will continue to expand and help digital marketers around the world create viable, local communities supporting search engine marketing professionals,” said SEMPO Cities vice president Krista LaRivière.
Here’s a full list of the inaugural SEMPO Cities leaders and their locations:

Katherine Anderson, Director, Sirocco Web Design (Newcastle, Australia)
Eric Cholette-Dufour, Partner, Planning Media (Montreal, Canada)
Krista LaRiviere, CEO, gShift (Toronto, Canada)
Alexandre Brabant, Search Marketing Specialist,

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