Final call to enter the 2018 Search Engine Land Awards

Time is running out to wrap up your submissions for the 4th annual Search Engine Land Awards! That’s right – the next entry deadline is just a little more than a week away, Friday, April 13th at 11:59PM PST. 
This is your chance to be recognized among the most successful consultants, SEO/PPC tools, agencies and in-house search marketing teams in the world.
This year’s competition features over 25 categories, including the opportunity for software tools and platforms to be recognized for industry-leading research.
In-house SEO & SEM teams also have the chance to earn some hardware and boost their credibility with the CMO and other executives.  As last year’s winner UPMC said, “Being recognized as a Search Engine Land Award winner has helped elevate the paid search channel within the department.”
Agencies of all sizes will be battling it out for top honors across the campaign and research categories, in addition to proving they’ve produced rockstar results for their clients to

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Is your SEO/SEM software tool or agency worthy of a Search Engine Land Award?

For the first three years of the Search Engine Land Awards program, we made a conscious decision not to include awards categories such as “Best SEO Software” or “Best SEM Tool”. The logic behind this choice had many layers, but among the top reasons:

Judging all tools individually would require access and significant time to evaluate tool features.
Tools and platform choices are inherently challenging for customers – budget, user seats, implementation needs, and so forth vary greatly across a wide scope of users, and selecting a limited few does a disservice to the community at large.
As an unbiased publication, we simply cannot endorse a “Top 10” or ultimate winner among the many useful tools available in the industry.

However, there is no denying that most of the SEO tools and SEM platforms available in the industry provide inherent value to both users and the community at large, whether you are an existing customer or prospective one.
That’s why for 2018, we

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Community Corner: Spotlight on Search Engine Land Award Winners Brainlabs & Trimark Digital

During the last five weeks, Search Engine Land has conducted a number of interviews with last year’s Search Engine Land Award Winners. In this week’s series, we are featuring Brainlabs and Trimark Digital.
Brainlabs was awarded two trophies at last year’s event: Best Retail Search Marketing Initiative for SEM and the Best B2C SEM Initiative for Enterprise award. Trimark Digital’s SEO campaign for the Fairview Garden Center helped it win Best Overall SEO Initiative for Small Business award.
“We’ve long been known as a lead generation agency from a paid search perspective,” says Trimark Digital lead digital strategist, Dani Roberts. In today’s spotlight interview, Roberts shares how the team focused on a client’s organic digital performance to take home the award — proving her agency’s ability in SEO as well as paid search.
If you’re considering whether or not to submit an entry for this year’s Search Engine Land Awards, be sure to check out interviews with last year’s winners:

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Community Corner: Spotlight on Search Engine Land Award Winners MediaHub & UPMC Health Plan

Last year, more than twenty agencies and SEO professionals were recognized for their excellence in SEO and search marketing at the 2017 Search Engine Land Awards. To give insight into the winning campaigns and the award submission process, we have been conducting interviews featuring last year’s award winners.
In today’s edition of the Search Engine Land Award Winners spotlight series, MediaHub’s associate director of search shares more about the Royal Caribbean search campaign that earned the agency its “Best Enterprise SEM Initiative for Travel & Lifestyle” award. UPMC Health Plan’s Zach Cole is also featured. His team was named the “Best In-house Team of the Year for SEM” at last year’s awards event.
The 2018 Search Engine Land Awards will be hosted on June 12 in Seattle, Washington as part of the SMX Advance Conference after hours events.
First launched in 2015, this will be the fourth consecutive year for the Search Engine Land Awards. And while

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Community Corner: Spotlight on Search Engine Land Award Winners iCrossing, Merkle Inc. & Todd Silverstein

In this week’s edition of our Search Engine Land Award winners spotlight series, we are featuring the agencies who won the 2017 awards for Best B2B Search Marketing Initiative for SEO, Best Retail Search Marketing Initiative for SEO and Best Enterprise SEM Initiative.
We also are interviewing Todd Silverstein, who won the award for Best Overall SEM Initiative for Small Business. While Silverstein serves as the US head of performance marketing at Edelman Digital, it was his work as an independent contractor for a small business that earned him a 2017 Search Engine Land Award.
“It’s important for me to always practice what I preach, and I’ve been pushing my Performance Marketing team at Edelman Digital to always deliver incredible client results,” says Silverstein. “Because of this, I jumped at the opportunity to perform advanced SEM implementation.”
This year’s Search Engine Land Awards event is being hosted in Seattle, Washington, on June 12, 2018, during the SMX Advanced Conference. If

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Community Corner: Spotlight on Search Engine Land Award Winners Wolfgang Digital, Metric Theory & Precis Digital

This year’s Search Engine Land Awards will mark the fourth consecutive year the SEO and SEM community has come together to celebrate the best and brightest in the industry. The 2018 event will be hosted in Seattle, Washington, on June 12 in conjunction with the SMX Advanced Conference, and it has been expanded to include several new award categories.
Started in 2015, the Search Engine Land Awards has not only recognized top-performing SEO and SEM professionals and agencies, it has raised thousands of dollars for a variety of nonprofits, including Be the Match, CODE.org, the Dana Farber Cancer Institute and Women Who Code.
As we near this year’s awards event, Search Engine Land is taking a look at last year’s winners in a collection of interviews highlighting the campaigns that won and the results they generated.
For our latest addition to the series, we talk to the teams that took home awards for Best Overall Search Marketing Initiative and Best

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Community Corner: Spotlight on Search Engine Land Award Winners Odd Dog Media & SapientRazorfish

In 2015, the Search Engine Land Awards were introduced to recognize the top performers in the SEO and SEM community. The inaugural event was a big success by all accounts. Hosted in New York City during the SMX East conference, the awards program drew hundreds of attendees and raised thousands of dollars for Be the Match, a national bone marrow donor program, and CODE.org, a nonprofit committed bringing computer sciences into the classroom.
Since its inception, The Search Engine Land Awards have put a spotlight on the best and brightest within the SEO and SEM industry. Not only are individuals and agencies within the search community recognized for their outstanding work, the event continues to raise thousands of dollars for charitable organizations.
This year, the Search Engine Land Awards event will be hosted in Seattle, Washington, during the SMX Advanced Conference on July 12, 2018. In anticipation of this year’s awards program, Search Engine Land is running this interview

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SLIDESHOW: Photos from the 2017 Search Engine Land Awards Gala

Last week’s awards gala not only celebrated the winners in each category, but also was an evening of celebration for all finalists in attendance. An epic view of the Empire State Building, amazing entertainment by 45 Riots and fabulous fare made it an evening to remember in NYC.
All thanks in part to Search Engine Land Awards program sponsors Google, Acronym Media and Stone Temple. We raise our glass one last time in honor of this year’s nominees and award recipients.
See you in 2018!
Winner & Finalist Photo Gallery

2017 Search Engine Land Awards Gala Photo Gallery from Search Engine Land

Photobooth Fun

2017 Search Engine Land Awards Gala Photobooth Sponsored by Stone Temple from Search Engine Land

The post SLIDESHOW: Photos from the 2017 Search Engine Land Awards Gala appeared first on Search Engine Land.

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Announcing the shortlist of 2017 Search Engine Land Awards nominees

For the third consecutive year, the selection process in the Search Engine Land Awards became even more difficult, as the field of competition grew to nearly 300 worthy submissions from leading digital agencies, in-house marketing teams and individuals around the world.  
Michelle Robbins, the newly appointed SVP of content and editor-in-chief of Search Engine Land, was incredibly impressed by the depth and scope of entries in this year’s competition. “As a first-time judge, having the opportunity to pull back the curtain and examine the campaigns executed by some of the top search marketers in the industry was inspiring. The work done, creativity expressed and results achieved demonstrate what a truly talented community it is that we serve.”
Robbins and Ginny Marvin, associate editor at Search Engine Land, will also co-host this year’s awards presentation.
Marvin, now in her third year of judging the growing field of applicants, added, “The consistently sophisticated, creative and inspiring quality of the campaigns submitted

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What does it mean to win a Search Engine Land Award?

When we decided to launch our search marketing industry awards program three years ago, the guiding principle was have the honors be truly meaningful. That’s why it’s no small task to enter the competition- we ask for a lot of supporting data and information so our editorial staff and industry judges can effectively measure outstanding results and reward innovation in search marketing.
Year after year, we’ve seen the level of competition rise, and fully expect 2017 to showcase some amazing examples of successful search marketers. And for many finalists, there really is satisfaction in being added to the short list, and we agree – it’s incredibly difficult to name just one winner in every category.
While earning a finalist title would have been enough after a win the previous year, Katy Tonkin of Point It was pleasantly surprised to take home a trophy in 2016 for an enterprise SEM campaign they ran for Microsoft Store.
We were up against some impressive brands: AARP, Catalyst for

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