SearchCap: Google AdWords app, SEO success & managing redesigns

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google adds keyword functionality to the AdWords appJan 18, 2018 by Ginny Marvin
Advertisers can make more on-the-go changes.

The unique selling proposition: A key element for SEO successJan 19, 2018 by Fili Wiese
Columnist Fili Wiese explains what a unique selling proposition (USP) is and why every indexable page on your site needs one.

Website redesigns: How to retain and improve your SEOJan 19, 2018 by Marcus Miller
Columnist Marcus Miller explains how to make the most of your website redesign so that you not only preserve your SEO efforts but embrace the new opportunities that come with relaunching a site.

Search in Pics: A pig visits Google, big teddy bear & a broken Google signJan 19, 2018 by Barry Schwartz
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat

Search Engine Land Source

SearchCap: Google Home queries, Google My Business video bug & YouTube ad rules

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Study: 80% of Google Home results come from snippetsJan 18, 2018 by Greg Sterling
But they aren’t always the source of answers for Google Home.

Turn finger traffic to foot trafficJan 18, 2018 by Digital Marketing Depot
Gone are the days when a consumer casually pops into a store and walks the aisles until she finds a product that suits her. Life is more hectic now, technology is more accessible, and consumers are becoming more purposeful in how they shop. According to an Adlucent survey, 70 percent of shoppers are multichannel consumers […]

What’s next for technical SEO?Jan 18, 2018 by Patrick Stox
As web technologies continue to grow and evolve, interest in technical SEO is growing along with it. Columnist Patrick Stox looks ahead to see what advancements are on the horizon and how these may impact technical

Search Engine Land Source

SearchCap: Google Speed Update, schema reviews & PPC artificial intelligence

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

The Google Speed Update: Page speed will become a ranking factor in mobile searchJan 17, 2018 by Barry Schwartz
Starting in July 2018, Google will finally use mobile page speed as a ranking in their mobile search results.

FAQs on new Google Speed Update: AMP pages, Search Console notifications & desktop only pagesJan 17, 2018 by Barry Schwartz
A page with AMP but a slow canonical URL will not be impacted by this update, assuming the AMP URL is not slow, Google told us.

Survey: Smart speaker ownership steals time from smartphones, TV, radioJan 17, 2018 by Greg Sterling
The study suggests there are about 40 million devices in US homes today.

The technology behind AI in PPCJan 17, 2018 by Frederick Vallaeys
Artificial intelligence (AI) has been around for a long time, so why are we only just now exploring

Search Engine Land Source

SearchCap: Google image bug, starting SEO & AdWords keyword matches

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google to fix reverse image search bugJan 15, 2018 by Barry Schwartz
“Pages that include matching images” section is not showing image thumbnails as it should.

3 ways to kick-start your SEO in 2018Jan 16, 2018 by Casie Gillette
The new year is a great time to take a step back and review your campaigns to see where you can make improvements. Columnist Casie Gillette shares her ideas for starting off 2018 right with SEO.

Katy Jurado Google doodle marks 94th birthday of film star from the Golden Age of Mexican cinemaJan 16, 2018 by Amy Gesenhues
Born in Guadalajara, Mexico, Jurado won a Best Supporting Actress Golden Globe Award for her role in the 1952 Hollywood classic “High Noon.”

Martin Luther King Jr. Day 2018 Google doodle honors Dr. King & his dream for a better worldJan 15, 2018 by

Search Engine Land Source

SearchCap: Videos on Google My Business, SEO reports & search pics

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google My Business video uploads now available to business ownersJan 12, 2018 by Barry Schwartz
Videos can appear on Google Maps and local search listings.

4 reports you can pull from Ahrefs that you didn’t know existedJan 12, 2018 by Kevin Rowe
Columnist Kevin Rowe points out some handy reports available in Ahrefs for helping to inform your link building, SEO and content strategy. Why not check them out?

Search in Pics: Google Brain jacket, puppy dog eyes & deprecated GoogleBotJan 12, 2018 by Barry Schwartz
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A deprecated GoogleBot: Source: Instagram Google Brain jacket: Source: Instagram Google dog with puppy eyes:

Search Engine Land Source

SearchCap: Smart devices, SEO in 2018 & ad targeting

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Smart speaker sales grew 103% last yearJan 11, 2018 by Greg Sterling
The virtual assistant devices became the fastest selling consumer technology last year, dramatically outpacing wearables and VR.

Advanced Ad Targeting Strategies for AdWords, Facebook and DisplayJan 11, 2018 by Digital Marketing Depot
Join our ad-targeting experts for a crash course in the newest strategies for digital ad targeting. Using these strategies, brand marketers and agencies can improve the cross-channel customer experience, optimize ROI, reacquire customers and grow revenue. Attend this webinar and learn how to: target consumers with the right message at the right time with the […]

SEO trends and Google changes to expect in 2018Jan 11, 2018 by Pratik Dholakiya
Columnist Pratik Dholakiya explores current search trends and speculates on where the industry might be headed in 2018.

Recent Headlines From Marketing Land, Our Sister Site Dedicated

Search Engine Land Source

SearchCap: New PageSpeed Insights, Google AdWords reviews & the Search Engine Land Awards

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google PageSpeed Insights now uses real data from Chrome browser usersJan 10, 2018 by Barry Schwartz
Google has revamped their pagespeed tool to give more insights into how fast their pages really load.

Google is sunsetting AdWords Review extensionsJan 10, 2018 by Ginny Marvin
The text ad extension will be removed from AdWords entirely next month.

YouTube SEO 101Jan 10, 2018 by Stephan Spencer
In this comprehensive guide to YouTube SEO, columnist Stephan Spencer explains the fundamentals of YouTube optimization and explains how to increase visibility and rankings for your videos.

Looking back at 2018 in search: A time traveler’s year in reviewJan 10, 2018 by Dave Davies
What does 2018 have in store for search marketers? Columnist (and time-traveler) Dave Davies pays a visit from the future to share what this year’s major search developments will be.

2018 Search Engine Land Awards

Search Engine Land Source

SearchCap: Alexa & Google Assistant, AMP URLs & link building

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google announces solution to longstanding AMP cache URL display problemJan 8, 2018 by Michelle Robbins
Later this year, the Google AMP cache will finally display publisher URLs instead of Google URLs in the search results.

It’s Google Home vs. Amazon Alexa at CES in the battle for the voice ecosystemJan 8, 2018 by Greg Sterling
Google and Amazon both announce new device partnerships; the Google Assistant will be on new “smart display” devices, more TVs, speakers and in cars.

Split testing Google Shopping campaignsJan 9, 2018 by Digital Marketing Depot
Many retailers and marketers want to review the performance of their Google Shopping campaigns with split testing, whether it’s to establish if a tool will offer more efficiency than manual implementation or to compare two tools against each other. However, the Google Shopping channel lends itself to accurate split

Search Engine Land Source

SearchCap: New Google Search Console, bug delists Google News publishers & AdWords drops more addiction ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google accidentally removes news publishers from Google NewsJan 8, 2018 by Barry Schwartz
It is expected that affected publishers will be reinstated by the end of the day.

Google removes addiction treatment ads from UK search resultsJan 8, 2018 by Susan Wenograd
The move follows the September crackdown in the US on referral agents using AdWords.

Google to roll out new Search Console features in coming weeksJan 8, 2018 by Barry Schwartz
After comprehensive beta user testing, Google begins release of the new Google Search Console reports to all verified users.

What the development of visual search will mean for SEOJan 8, 2018 by Kristopher Jones
Columnist Kristopher Jones talks visual search — its current state, its implications for the future and strategies for SEOs looking to capitalize on this evolving technology.

Search Engine Land’s Community Corner: Industry veteran releases new book, our

Search Engine Land Source

SearchCap: Google Assistant, AdWords budgets, SEO facts & pictures in search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google says Assistant now on more than 400 million devicesJan 5, 2018 by Greg Sterling
Sales of Google Home smart speakers are considerably smaller.

The AdWords 2x budget change: How’s it going?Jan 5, 2018 by Ginny Marvin
Search marketers weigh in on their experiences since the change took effect in October.

10 facts about rich results that all SEOs should knowJan 5, 2018 by John E Lincoln
Columnist John Lincoln provides a lesson in rich results 101 for those who are just getting started with them.

Search in Pics: Google’s floppy sofa, rusty Android head & dancersJan 5, 2018 by Barry Schwartz
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

Search Engine Land Source