SearchCap: Google AMP render on idle, spidering & Google doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

International Women’s Day Google doodle honoring females around the world arrives a day earlyMar 7, 2018 by Amy Gesenhues
The doodle is a collective of 12 stories from female artists, each using her art to share an experience that has impacted her life as a woman.

Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit idleMar 7, 2018 by Ginny Marvin
The feature works automatically with DoubleClick AMP ad tag and for ad networks using Fast Fetch.

The ultimate guide to bot herding and spider wranglingMar 7, 2018 by Stephan Spencer
In Part 1 of a three-part series, Columnist Stephan Spencer does a deep dive into bots, explaining what they are and why crawl budgets are important.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Quora’s ad pixel now supports multi-event

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SearchCap: Bing JSON-LD, Google Search app & Gboard update

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Conductor will help WeWork offer ‘holistic’ proposition to enterprise customers
Mar 6, 2018 by Greg Sterling
It will now be able to manage customers’ physical and digital presence.

Optimize your search, Facebook and display targeting with call analytics
Mar 6, 2018 by Digital Marketing Depot
Digital advertising is ruthlessly competitive. Your AdWords, Facebook and display ROI depends on your ability to show the right ad to the right audience for the right cost. But, while targeting audiences based on who they are is critical, marketers are leaving qualified leads and revenue on the table.

Disney theme parks now on Google Street View
Mar 6, 2018 by Greg Sterling
Users can now virtually tour almost every inch of Disney’s many theme parks.

30 questions to ask that so-called PPC ‘expert’ before hiring him/her
Mar 6, 2018 by John E Lincoln
Just say no to the expert if

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SearchCap: Mastering mobile SEO, Google sells Zagat to The Infatuation & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Last chance: SMX West kicks off next week. Be there!
Mar 5, 2018 by Search Engine Land
SMX West is coming to sunny San Jose in just a few days, and we really hope to see you there! Join your SEO and SEM colleagues March 13-15 for in-depth learning and exceptional networking. You’ll leave stocked with fresh inspiration and the actionable tactics you need to get the job done.
Get inside your customer’s head: A guide to writing irresistible calls to action
Mar 5, 2018 by Jacob Baadsgaard
Contributor Jacob Baadsgaard looks at common search motivations and different types of calls to action you can use to motivate people so they can’t help but click.
Mastering mobile SEO
Mar 5, 2018 by Chris Sherman
Google says that more than half of its traffic comes from mobile devices – are you fully taking advantage

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SearchCap: Bing Entity Search API, Yelp’s new ad customization & Google’s Holi doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Community Corner: Spotlight on Search Engine Land Award Winners Brainlabs & Trimark Digital
Mar 2, 2018 by Amy Gesenhues
An interview series highlighting 2017’s Award winners: A look at the work they accomplished and the results they achieved.
Bing Entity Search API is now available
Mar 2, 2018 by Barry Schwartz
The API enables you to pull Bing Knowledge Graph information about people, places, things, and local businesses directly into your sites and apps.
10 ways to increase calls from paid search
Mar 2, 2018 by Digital Marketing Depot
The massive increase in phone calls is one of the most notable side effects of the emergence of the mobile consumer. By 2019, BIA/Kelsey predicts 162 billion calls to businesses from mobile devices alone. With 70% of consumers using click to call from mobile search, it’s time to reimagine stale best practices.
What is GS1

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SearchCap: Google’s antitrust infringement, Bing Ads ‘fan’ community & technical SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google’s antitrust infringement continues ‘unabated’, Google Shopping competitors tell European Commission
Mar 1, 2018 by Ginny Marvin
Four months in, 19 rivals say too little has changed.
You’ll love what the SMX Advanced agenda has to offer
Mar 1, 2018 by Chris Sherman
SMX Advanced is where elite marketers train. See the agenda!
Are you ready for the attribution changes coming to Google AdWords?
Mar 1, 2018 by Mona Elesseily
If you’re not, contributor Mona Elesseily will help you get up to speed. Here’s her overview of attribution and five different replacement models available in Google AdWords.
Bing Ads launches ‘fan’ community program for its most dedicated advertisers
Mar 1, 2018 by Susan Wenograd
Starting today, users can apply to join the new advisory program.
Phrase, broad, or broad match modifier: After exact, what’s the next best match type?
Mar 1, 2018 by Andy Taylor
Contributor Andy Taylor answers

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SearchCap: Google expands featured snippets, voice search ranking study & Rand Fishkin moves on

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Multifaceted featured snippets begin rolling out in Google search resultsFeb 28, 2018 by Michelle Robbins
Google updates the search results features with an expanded featured snippet targeting broad, nuanced queries

Study: 11 voice search ranking factors analyzedFeb 28, 2018 by Greg Sterling
Some of the findings confirm and some upend conventional wisdom.

Unit economics: The foundation of a good SEM campaignFeb 28, 2018 by Kevin Lee
Contributor Kevin Lee outlines how SEM campaigns can benefit from applying smarter business unit economics and asking rational questions.

Rand Fishkin leaves Moz, announces a new start-upFeb 28, 2018 by Barry Schwartz
After 17 years of working at the company he co-founded, Fishkin is starting a new company around influencer and audience intelligence.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

An easy way to see if Google thinks your webpages are keyword

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SearchCap: Google right to be forgotten, Google Word Coach game & German ruling

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

German court: Google has no ‘duty to inspect’ websites for illegal content before displayingFeb 27, 2018 by Greg Sterling
The court held that Google can’t be held liable before being notified of a ‘clearly recognizable violation’ of individual rights.

Law and reputation firms generate 21% of Right to Be Forgotten delistings, says GoogleFeb 27, 2018 by Greg Sterling
New report from Google digs into three years’ worth of data on removal requests and exposes the delisting criteria.

Google Word Coach, a fun word game in the search resultsFeb 26, 2018 by Barry Schwartz
Google added a new feature to help non-English speakers expand their English-language vocabulary.

How Amazon dominates the competitive search landscapeFeb 27, 2018 by Digital Marketing Depot
This report from Adthena reveals the extent to which Amazon has been capturing text ad click share in major retail categories.

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SearchCap: Google Shopping EU changes, page speed scorecard & Search Console bug

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Keeping your edge sharp with AdWordsFeb 26, 2018 by Chris Sherman
These are days of plenty for advertisers, with Google rolling out a new AdWords interface, AMP for ads and landing pages, Purchases on Google, updating the AdWords Keyword Planner and more. But factor in the increasing prevalence of machine learning and other forms of artificial intelligence that are now fundamental components of AdWords and keeping […]

Just 2 weeks until SMX West! Register now & save $100Feb 26, 2018 by Search Engine Land
We’re just two weeks away from Search Engine Land’s SMX® West, the premier educational experience for search marketers obsessed with SEO, SEM, and online retail. Now is the time. Secure your pass and join your search marketing community in sunny San Jose! What’s in it for you? We’ll equip you with actionable tactics you

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SearchCap: Google Assistant updates, search referral growth & marketing efforts

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google Assistant to get multiple new languages, distribution and skillsFeb 23, 2018 by Greg Sterling
The Assistant will soon speak 30 languages and be able to offer mobile carrier customer support.

Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visitsFeb 23, 2018 by Amy Gesenhues
According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over social.

3 ways to revitalize your digital marketing programFeb 23, 2018 by Elizabeth Laird
Ever hit a performance plateau? Contributor Elizabeth Laird looks at three ways to jumpstart your marketing efforts when you’re stuck and spinning your wheels.

Community Corner: Spotlight on Search Engine Land Award Winners MediaHub & UPMC Health PlanFeb 23, 2018 by Amy Gesenhues
An interview series highlighting

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SearchCap: New Google AdWords keyword planner, Yelp ads & audits

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

AdWords Keyword Planner update appears to be rolling out in the new interfaceFeb 22, 2018 by Ginny Marvin
The latest version features streamlined workflows and reflects the design updates in the new AdWords experience.

Auditing customer reviews for organic traffic growth without losing speed or attracting penaltiesFeb 22, 2018 by Karen Bone
Looking for ways to beef up retailer product pages? Contributor Karen Bone points out five common areas of untapped value in your customer reviews that can drive organic traffic.

Want to speak at SMX Advanced? Here’s howFeb 22, 2018 by Chris Sherman
The agenda for our upcoming SMX Advanced show is live and we’ve opened up our “speaking pitch” form for select sessions for the show, June 12-13 at the Bell Harbor International Conference Center in Seattle. To increase the odds of being selected, be sure to read

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