SearchCap: Google zero results gone, Subscribe with Google for news & non-English URL SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google stops showing zero search results for time, calculations & conversionsMar 20, 2018 by Barry Schwartz
After only a week of experimenting with showing only a single answer, Google is putting that test on hold.

Google News Initiative kicks off with Subscribe With Google, other effortsMar 21, 2018 by Ginny Marvin
Subscribers will see articles from their subscribed publications higher in the search results and be logged in to those publications across devices.

Google: Using non-English URLs for non-English websites is fineMar 21, 2018 by Barry Schwartz
In Google’s latest SEO snippets video series, Google’s John Mueller talked about non-English URLs and SEO.

All new! B2B Marketing Automation Platforms Marketer’s Guide updated for 2018Mar 21, 2018 by Digital Marketing Depot
The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software

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SearchCap: Google My Business update, AdWords ad grants & voice search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Spring Equinox Google doodle introduces Quinn, an animated flower fairy & musicianMar 20, 2018 by Amy Gesenhues
Designed by Google doodler Sophie Diao, the image leads to a search for Spring Equinox.

Google Ad Grants changes and your PPC strategy: Where to go from hereMar 20, 2018 by Pauline Jakober
Is your nonprofit organization involved with the Google Ad Grants Program? Contributor Pauline Jakober shows how you can benefit from the recent ad changes with a few creative tips and workarounds.

Session recap from SMX West: Optimizing for voice search and virtual assistantsMar 20, 2018 by Eric Enge
Contributor Eric Enge recaps an advanced-level SEO session on the role voice search and personal assistants can play in content discovery and conversions.

Lock in special savings for SMX Advanced by coming as a teamMar 20, 2018 by Search Engine Land
Attending a

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SearchCap: Google’s SEO AMA, AdWords Shopping Actions & Search Console updates

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google launches cost-per-sale Shopping Actions, unified shopping program across Search, Assistant & ExpressMar 19, 2018 by Ginny Marvin
In its answer to Amazon, Google’s new umbrella program will extend existing relationships with retailers and enable universal checkout across platforms and devices.

AMA with Google highlights: The core search algorithm update, mobile-first index status & moreMar 19, 2018 by Barry Schwartz
From nofollow links to negative SEO, the core search algorithm and Google showing zero search results — catch up on what Google’s Nathan Johns had to say at SMX West.

Google Search Console updates visual reporting featuresMar 19, 2018 by Barry Schwartz
A look at what’s new in Google Search Console.

AMP: Do or die? Session recap from SMX WestMar 19, 2018 by Christine Churchill
Contributor Christine Churchill sat in on one of the AMP sessions at SMX West and shares the

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SearchCap: SMX Insights, Google Doodle & charity

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Stop! Think twice before using nofollow attributes on your websiteMar 16, 2018 by Patrick Stox
Using page-level nofollow attributes? Just stop, says Contributor Patrick Stox. Instead, use nofollow on specific links if you have to use them at all.

Search Engine Land’s Community Corner: Charity selected for 2018 Search Engine Land AwardsMar 16, 2018 by Michelle Robbins
Mental Health America selected as charity supported by the awards program, in honor of several search community members lost this past year.

George Peabody Google doodle honors philanthropist often called ‘Father of Modern Philanthropy’Mar 16, 2018 by Amy Gesenhues
Over the course of his life, Peabody is credited with giving away half of his $16 million fortune.

Get your #SMXInsights here! Tastiest takeaways from SMX West 2018Mar 16, 2018 by Lauren Donovan
Relive the magic of SMX West (and catch up if you couldn’t

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SearchCap: EU wants Google’s algorithm, Google My Business descriptions & new heatmap insights

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

What’s different about digital marketing in the cannabis industry?Mar 15, 2018 by Brett Middleton
Contributor Brett Middleton explores the current challenges and opportunities facing this budding industry, given the differences in local, state and federal regulations across the US.

Understanding campaign performance: Answers to common conversion tracking questionsMar 15, 2018 by Frederick Vallaeys
Contributor Frederick Vallaeys suggests answering clients’ questions about AdWords quickly and authoritatively will make you shine like a PPC rockstar.

Once a competitive advantage, Siri now seen as liability for AppleMar 15, 2018 by Greg Sterling
Failure to improve Siri will eventually impact iPhone sales.

Report: EU to ask Google, others to publicly reveal ranking factorsMar 15, 2018 by Greg Sterling
Proposed rules are designed to redress the “superior bargaining power” of the large internet brands.

Google My Business updates the directions heatmap in Insights reportingMar 15, 2018

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SearchCap: Google with no results, ad removals & building links

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google search results page displays answer without any search resultsMar 13, 2018 by Barry Schwartz
Who needs the ten blue links when you have the answer? Google is hiding the organic listings from some search results.

Google says it removed more than 3.2 billion bad ads in 2017Mar 14, 2018 by Amy Gesenhues
The number of ads Google took down last year for advertising policy violations nearly doubled from 2016, and cryptocurrency ads will soon join the list of forbidden ad types.

Creating landing pages that convertMar 14, 2018 by Digital Marketing Depot
Landing pages can make or break your digital marketing.

4 concrete ways to use images to build linksMar 14, 2018 by Pratik Dholakiya
Every picture tells a story and also may help you build links. Contributor Pratik Dholakiya shares four solid ways to use images to attract links.

Pi Day

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SearchCap: Google Images with captions, AdWords notes & AdWords message reports

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google Images update: Captions added to images, pulled from the page title tagMar 13, 2018 by Michelle Robbins
To add more context to image results, Google will now display a caption with images in mobile Images search results.

Optimize for voice search by keeping it short and to the pointMar 13, 2018 by Dave Davies
Contributor Dave Davies explains the many layers and aspects of Google Voice Search and how to optimize your content for it.

Notes are coming to AdWords, plus Recommendations & an Account Performance ScoreMar 13, 2018 by Ginny Marvin
Google has announced several productivity updates for the new AdWords interface, including the ability to note important changes right in the UI.

Chat rate is the new CTR for AdWords message extensionsMar 12, 2018 by Greg Sterling
Google is rolling out message reporting metrics in the next few weeks

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SearchCap: Google algorithm update, AdWords custom columns & new mobile search design

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google confirms core search ranking algorithm updateMar 12, 2018 by Barry Schwartz
Google acknowledged the suspected update but says there is nothing webmasters can do to fix their sites if they dropped in rankings.

AdWords custom columns now available at keyword and ad levelsMar 12, 2018 by Ginny Marvin
Track and optimize to custom metrics tailored to your goals at all levels of your campaigns.

Google tests rounded mobile search design without full Google logoMar 12, 2018 by Barry Schwartz
Google is yet again testing an even more curved design for its search results pages.

Getting results from your website means asking the right questionsMar 12, 2018 by Dianna Huff
Contributor Dianna Huff explains that blending website data, smart online and proven offline marketing tricks of the trade will generate new leads and sales inquiries for small businesses.

1plusX adds search-like keyword

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SearchCap: Google Maps women-led icons, more Google answers & SEO redirects

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

7 marketing and promotion tactics to get your content discoveredMar 9, 2018 by Kristopher Jones
Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content and website.

Search Engine Land’s Community Corner: Celebrating #IWD and SMX speakersMar 9, 2018 by Michelle Robbins
This week, as we celebrate International Women’s Day, we feature the lineup of female experts presenting next week at SMX West.

Is a 301 or 302 redirect best for SEO?Mar 9, 2018 by Bryson Meunier
Confused on which redirect to use? Contributor Bryson Meunier breaks down the differences between 301 and 302 redirects and explains how Google and Bing view each when moving webpages.

Paralympics 2018 Google doodle marks the start of the winter games in PyeongChangMar 9, 2018 by Amy Gesenhues
The animated image celebrating the Paralympic games honors the 670 athletes

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SearchCap: Google bringing AMP benefits to web standards, musicians on Google Posts & Google Lens rollout

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google working to integrate AMP benefits into future open web standardsMar 8, 2018 by Michelle Robbins
Standardization will allow sites to implement, and benefit from, AMP features without adopting the framework.

How to evolve your marketing in a voice-first worldMar 8, 2018 by Digital Marketing Depot
In her 2017 Internet Trends Report, KPMG’s Mary Meeker named voice as one of the top trends of the year, noting the rise in mobile voice queries and improved voice recognition. AI-enabled voice recognition is becoming a normal part of how we interact with technology. What humans say is becoming valuable data that businesses can […]

Google amplifies musicians in Google search through the Google Posts platformMar 8, 2018 by Barry Schwartz
Google officially launches Google Posts to all musicians who have Knowledge Panel details in search.

How to effectively report competitor spamMar 8, 2018

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