SearchCap: Google featured snippets, Bing Ads audience segmentation & link building

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google publishes comprehensive guide to featured snippetsJan 30, 2018 by Barry Schwartz
Learn more about how Google’s featured work, the variations and some of the challenges Google faces with these snippets.

What to get right before launching a global businessJan 30, 2018 by Thomas Stern
Columnist Thomas Stern shares how taking care of business at home helps ensure global success.

Channel your inner explorer to find link-building prospectsJan 30, 2018 by Julie Joyce
Columnist Julie Joyce shares tips and tricks for finding link-building prospects

How to use brand mentions for SEO, or the linkless future of link buildingJan 30, 2018 by Sponsored Content: Awario
Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led

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SearchCap: Merkle ad report, Google Search Console beta survey & Google My Business tips

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, YahooJan 29, 2018 by Ginny Marvin
Bing and Yahoo saw search ad spend jump 32 percent over prior year in Q4 among Merkle’s client base. Google spend growth slowed slightly from Q3.

Customer loyalty: A key ingredient for successful local search resultsJan 29, 2018 by Wesley Young
Loyal customers are both your cheerleaders and bodyguards. Contributor Wesley Young shares six ways to boost local search results using customer loyalty.

Book now for SMX West — Early Bird rates expire this week!Jan 29, 2018 by Search Engine Land
Time’s running out for you to attend SMX® West. Register by Saturday and you’ll save a cool $300 on your All Access pass. Miss this chance and you’ll pay more next week for the exact same ticket. What

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SearchCap: Google local news, voice search usage & Facebook content

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google Bulletin: Hyperlocal news, Nextdoor competitor or both?Jan 26, 2018 by Greg Sterling
Google has already proven it can crowdsource local content at scale through its Local Guides program.

Survey: People becoming less inhibited about using voice search in publicJan 26, 2018 by Greg Sterling
Texting is the most common use case for voice, and men use voice search more than women, according to new data from Stone Temple Consulting.

Back to the basics: Beyond ranking factorsJan 26, 2018 by Garrett Mehrguth
Ranking factors are important, but is that really what you should be focusing on? Columnist Garrett Mehrguth believes marketers need to first turn their attention to design, audience research, content and attribution.

Wilder Penfield Google doodle spotlights neurosurgeon once considered the ‘Greatest Living Canadian’Jan 26, 2018 by Amy Gesenhues
Penfield’s research in brain mapping led to groundbreaking advancements

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SearchCap: The Virginia Woolf Google doodle, Google Q&A & remarketing ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Looking at marketing automation platforms? We compare 14 vendors
Jan 25, 2018 by Digital Marketing Depot
Virtually every marketing automation platform provides three core capabilities: email marketing, website visitor tracking and a central marketing database. From there, vendors begin to differentiate by providing additional tools — which may be included in the base price or premium-priced — that offer advanced functionality.
Virginia Woolf Google doodle honors iconic author of classics ‘Mrs. Dalloway’ & ‘A Room of One’s Own’
Jan 25, 2018 by Amy Gesenhues
Today’s doodle was created by the London-based artist Louise Pomeroy.
Google Questions and Answers: Everything you need to know
Jan 25, 2018 by Joy Hawkins
Looking to take advantage of this new Google My Business feature? Columnist Joy Hawkins explains how to get started with Google Q&A.
Google Search Console’s remove URL report might not work for a short period

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SearchCap: Google Merchant Center feed changes, Searchmetrics legal win & local search industry

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Side by side: Comparing two performance marketing tools/agenciesJan 24, 2018 by Andreas Reiffen
Columnist Andreas Reiffen shares his method for testing two different AdWords tools/agencies — a process which could also be applied to test different campaign strategies.

Google dropping Merchant Center feed integrations with BigCommerce, Magento, PrestaShopJan 24, 2018 by Ginny Marvin
Google’s direct upload support to end March 20, 2018.

Local search industry optimistic about 2018 — but less likely to hireJan 24, 2018 by Jamie Pitman
Columnist Jamie Pitman shares insights about the state of the local search industry from BrightLocal’s Local Search Industry Survey.

Searchmetrics wins important victory in patent infringement lawsuitJan 23, 2018 by Michelle Robbins
Federal judge invalidates five patents SEO platform provider Brightedge claimed in lawsuit against competitor Searchmetrics.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Will AMP improve your rankings? How

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SearchCap: Bing Hotel search ads, AMP rankings & SEO AI

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Bing Hotel Ads moving out of beta to general release with KoddiJan 23, 2018 by Susan Wenograd
The release opens up another paid channel for hotel marketing.

How AI can uncover new insights and drive SEO performanceJan 23, 2018 by Jim Yu
Columnist Jim Yu believes that by incorporating the power of artificial intelligence (AI) and deep learning, search marketers can move beyond simple observations and find new patterns in user behavior.

Will AMP improve your rankings? How to set up an AMP testJan 23, 2018 by Stephanie LeVonne
Wondering if AMP is worth the investment? Columnist Stephanie LeVonne walks through how to set up a test to determine what kind of boost, if any, you can expect from implementing AMP across your mobile site.

Don’t miss your chance to save $300 on a ticket to SMX West! Book now!Jan 23,

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SearchCap: Google Search Console beta live, PPC tips & SEO tasks

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

New Google Search Console may be rolling out for everyone nowJan 22, 2018 by Barry Schwartz
Go check your Google Search Console now. You probably have access to the long-awaited beta version.

15 PPC pro tips for writing text adsJan 22, 2018 by Pauline Jakober
Want to know how to write great paid search ads? Columnist Pauline Jakober shares some tips from her years of experience writing PPC ad copy.

3 SEO tasks to start 2018 off with a bangJan 22, 2018 by Jeremy Knauff
Wondering where to focus your efforts this year in order to gain an edge over your competitors? Columnist Jeremy Knauff has some ideas.

It’s here! ‘Enterprise SEO Platforms: A Marketer’s Guide’ is all new for 2018.Jan 22, 2018 by Digital Marketing Depot
MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” has been updated for 2018. Compiled from

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SearchCap: Google AdWords app, SEO success & managing redesigns

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google adds keyword functionality to the AdWords appJan 18, 2018 by Ginny Marvin
Advertisers can make more on-the-go changes.

The unique selling proposition: A key element for SEO successJan 19, 2018 by Fili Wiese
Columnist Fili Wiese explains what a unique selling proposition (USP) is and why every indexable page on your site needs one.

Website redesigns: How to retain and improve your SEOJan 19, 2018 by Marcus Miller
Columnist Marcus Miller explains how to make the most of your website redesign so that you not only preserve your SEO efforts but embrace the new opportunities that come with relaunching a site.

Search in Pics: A pig visits Google, big teddy bear & a broken Google signJan 19, 2018 by Barry Schwartz
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat

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SearchCap: Google Home queries, Google My Business video bug & YouTube ad rules

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Study: 80% of Google Home results come from snippetsJan 18, 2018 by Greg Sterling
But they aren’t always the source of answers for Google Home.

Turn finger traffic to foot trafficJan 18, 2018 by Digital Marketing Depot
Gone are the days when a consumer casually pops into a store and walks the aisles until she finds a product that suits her. Life is more hectic now, technology is more accessible, and consumers are becoming more purposeful in how they shop. According to an Adlucent survey, 70 percent of shoppers are multichannel consumers […]

What’s next for technical SEO?Jan 18, 2018 by Patrick Stox
As web technologies continue to grow and evolve, interest in technical SEO is growing along with it. Columnist Patrick Stox looks ahead to see what advancements are on the horizon and how these may impact technical

Search Engine Land Source

SearchCap: Google Speed Update, schema reviews & PPC artificial intelligence

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

The Google Speed Update: Page speed will become a ranking factor in mobile searchJan 17, 2018 by Barry Schwartz
Starting in July 2018, Google will finally use mobile page speed as a ranking in their mobile search results.

FAQs on new Google Speed Update: AMP pages, Search Console notifications & desktop only pagesJan 17, 2018 by Barry Schwartz
A page with AMP but a slow canonical URL will not be impacted by this update, assuming the AMP URL is not slow, Google told us.

Survey: Smart speaker ownership steals time from smartphones, TV, radioJan 17, 2018 by Greg Sterling
The study suggests there are about 40 million devices in US homes today.

The technology behind AI in PPCJan 17, 2018 by Frederick Vallaeys
Artificial intelligence (AI) has been around for a long time, so why are we only just now exploring

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