SearchCap: Bing Shopping Ads, Google Shopping carousels & Facebook data check

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Does Cambridge Analytica have your info? Here’s how to checkApr 10, 2018 by Amy Gesenhues
Facebook is making it easy for users to find out if their data was scraped and is launching a data abuse bounty program to report app developers.

Google launches Reach Planner for YouTube & video ad forecasting in AdWordsApr 10, 2018 by Ginny Marvin
The tool suggests ad format mixes and provides reach estimates based on campaign objectives and budget inputs.

Become an SEO rock star: Evolve your SEO skill setApr 10, 2018 by Bobby Lyons
Want to be the SEO everyone looks up to? Contributor Bobby Lyons lists areas of marketing and technology you need to master to be at the top of your game.

Bing Shopping ads updates include multiple images, product status reporting & moreApr 10, 2018 by Ginny Marvin
Multiple images will

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SearchCap: Optimizing for voice search & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Already doing SEO? Add these two things to optimize for voice search
Apr 6, 2018 by Bryson Meunier
Not sure how to optimize your webpage for voice search? Contributor Bryson Meunier lists 12 ‘how-to’ tactics and suggests two of them are the real workhorses in driving traffic to your site.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

SMB marketing survey finds only 3% use outside agency or vendor
Apr 6, 2018 by Greg Sterling
Messaging and SEO seen as most effective digital tactics, Snapchat easiest to execute
What’s the future of consumer data now that Facebook is pulling back?
Apr 6, 2018 by Ryan Phelan
With all the furor over data lately, are marketers and advertisers doomed to do without? Contributor Ryan Phelan weighs in.
Facebook Live broadcasts have doubled YoY since the livestreaming feature launched in 2016
Apr 6, 2018

Search Engine Land Source

SearchCap: Google SEO patents & Search Engine Land Awards

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google patent on related entities and what it means for SEO
Apr 5, 2018 by Dave Davies
Contributor Dave Davies pulls key points from a newly awarded Google patent on related entities and points out the ranking benefits of strengthening entity associations in your SEO and link-building efforts.
Final call to enter the 2018 Search Engine Land Awards
Apr 5, 2018 by Search Engine Land
Time is running out to wrap up your submissions for the 4th annual Search Engine Land Awards! That’s right – the final entry deadline is just a little more than a week away, Friday, April 13th at 11:59PM PST.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Bing Ads launches price extensions
State of Digital Marketing Analytics in the Top 1000 Internet Retailers
Gartner offers first Magic Quadrant for Content Marketing tools
Taboola launches Apple News-like

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SearchCap: Bing Ads extensions, Apple hires Google exec & local image bug

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

In big win, Apple hires Google AI chief John Giannandrea away from GoogleApr 4, 2018 by Greg Sterling
Apple must succeed in AI if it is to remain competitive with rivals.

7 ways to turn a webinar into a stream of link-attracting contentApr 4, 2018 by Jordan Kasteler
Contributor Jordan Kasteler explains how to use webinars you’ve created to develop new content and become a marketing and link-building machine your competitors can’t keep up with.

Maya Angelou Google doodle features Oprah Winfrey, Laverne Cox & others reciting her poem, ‘Still I Rise’Apr 4, 2018 by Amy Gesenhues
Today would have been Dr. Angelou’s 90th birthday.

Google local knowledge panel profile images are not loading in searchApr 4, 2018 by Barry Schwartz
Broken images in the local Google results seem to be caused by a bug.

Bing Ads launches price extensionsApr 4,

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SearchCap: EU domains at risk, mobile page speed & search pictures

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

UK webmasters prepare for #Brexit – the EU is coming for your .eu domainsMar 30, 2018 by Barry Schwartz
You may want to consider migrating to a new domain now, so you can set up your redirects and new marketing push a year in advance.

Recruitment SEO: How to create a well-optimized career section on your siteMar 30, 2018 by Thomas Stern
Are you looking for quality hires? Contributor Thomas Stern explains how optimizing the careers section on your site will attract qualified candidates.

Mobile speed case studies: Push for faster page loadsMar 30, 2018 by Anthony Muller
If you are not feeling the need for speed, don’t be surprised if your site stalls. Contributor Anthony Muller shares three case studies showing why now is the time to make your web pages load like lightning.

Search in Pics: Google baby shower

Search Engine Land Source

SearchCap: Bing Ads CPC, SEO platforms & software & search volume

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

No search volume? No problem! 3 ways to improve low-traffic AdWords campaignsMar 29, 2018 by Jacob Baadsgaard
Contributor Jacob Baadsgaard thinks you need to get scrappy and find ways to make the most of traffic you have access to instead of trying to adhere to high-traffic “best practices.”

Bing Ads brand CPC taking the elevator — upMar 29, 2018 by Andy Taylor
Looking for options to hold down brand CPC on Bing Ads? Contributor Andy Taylor shares strategies for those programs observing significant increases.

Is your SEO/SEM software tool or agency worthy of a Search Engine Land Award?Mar 29, 2018 by Search Engine Land
The 2018 Search Engine Land Awards include new categories for software tools and platforms, agencies or individuals to submit industry research findings and be recognized for sharing insights around the search community.

Compare 16 leading SEO

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SearchCap: Bing Ads Editor update, Waze local ads & Google air quality

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

To make every conversion count, count every conversionMar 28, 2018 by Matt Lawson
Measuring conversions is critically important in digital marketing. Columnist and Googler Matt Lawson explains why sitewide tagging is crucial to making every conversion count.

You can now add your business description in Google My BusinessMar 28, 2018 by Barry Schwartz
Add a business description to your local knowledge panel in Google My Business.

Google adds air quality data in search resultsMar 28, 2018 by Barry Schwartz
Traveling to a new city and want to know if you should breathe the air? Google can now tell you the main pollutant level.

Waze launches ‘Local’ ads primarily aimed at SMBs and franchisesMar 28, 2018 by Greg Sterling
Waze has 100 million active users who spend an average of 11 hours per month in the app.

Google honors Hannah Glasse, first popular

Search Engine Land Source

SearchCap: Google mobile first indexing, Bing side bar ads and intelligent search expands

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

Google begins rolling out mobile-first indexing to more sitesMar 26, 2018 by Barry Schwartz
Sites that follow the best practices for mobile-first indexing will be migrating over now, and Google will send notifications via Search Console.

Bing ‘intelligent search’ capabilities continue to expand, include facts from multiple sourcesMar 26, 2018 by Barry Schwartz
Bing also shares more about the platform it built to power intelligent search.

Serious marketers attend SMX Advanced. Lock in best rates by next Saturday!Mar 26, 2018 by Search Engine Land
For more than a decade, search marketing professionals obsessed with their craft have purchased every available seat for Search Engine Land’s SMX® Advanced. This year will be no different. Don’t miss your opportunity to attend the only truly advanced search marketing conference in the nation. Join us June 11-13 in Seattle for an unrivaled professional […]

SEO

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SearchCap: Google GDPR notification, AdWords ad version history & podcasting SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

To comply with GDPR, Google asks publishers to manage user-data consent for ad targeting in EUMar 23, 2018 by Greg Sterling
Publishers are being asked to manage the consent process on behalf of Google.

AdWords now shows ad version historyMar 22, 2018 by Ginny Marvin
Compare old ad variations in the new AdWords interface.

The power of podcasting: How to boost your reputation and search engine rankingsMar 23, 2018 by Sherry Bonelli
Podcasting is hot and a must-use SEO tactic, says contributor Sherry Bonelli. Here is Part 1 of a three-part series on how to use podcasts to boost your SEO and brand reputation.

Proposed EU consumer rules to force ‘marketplaces’ to reveal ‘default ranking criteria’Mar 23, 2018 by Greg Sterling
Penalties will be stronger, and there will be an individual right of action.

The new Google AdWords interface is coming

Search Engine Land Source

SearchCap: SEO factors, negative local reviews & link building

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:

8 types of negative reviews Google will removeMar 22, 2018 by Joy Hawkins
Is someone getting back at your company by leaving negative reviews? Contributor Joy Hawkins shares types of reviews Google tends to remove and how to make them disappear.

Katsuko Saruhashi Google doodle honors first woman elected to Science Council of JapanMar 22, 2018 by Amy Gesenhues
Born on this day in 1920, Saruhashi was a renowned Japanese geochemist who spent her career advocating for female scientists.

5 easy but smart SEO wins to boost content and link-building effortsMar 22, 2018 by Jeremy Knauff
Don’t ignore the basic, everyday technical SEO issues that pop up when marketing a website, suggests contributor Jeremy Knauff. Take care of the fundamentals and you’ll see better SEO results.

SEO Ranking factors panel: SMX West session recapMar 22, 2018 by Eric Enge
Contributor Eric

Search Engine Land Source