10 big changes with search engines over my 20 years of covering them

Today is my 20th anniversary of covering search and search engines. To mark the occasion, I wanted to reflect on some of the big changes that I’ve seen over the past two decades of covering the space.
1. The search revolution
Chances are, the first resource you turn to if you have a question about something is a search engine, whether it be Google, Siri, Bing, Yelp, others or a combination of services.
This simple act, that you likely don’t think twice about, was a highly revolutionary change to how people sought information. Before popular consumer-focused search engines emerged just over 20 years ago, people got answers the same way they had for hundreds and thousands of years: largely by asking other people.
If you needed an answer, you turned to people like a teacher, a professional, a best friend or a librarian. Sure, there were also tools to use: libraries, library catalogs, yellow pages and professional databases like LexisNexis. But for most people, getting an

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