Google tests ‘more results’ mobile search interface and new search refinement buttons

Google has confirmed it is testing a new mobile search interface and a new search refinement button. The new search interface shows fewer search results on the mobile search results page, with the option to click on a button labeled “more results.” In addition, Google is testing showing buttons to refine your search directly in the search results snippets.
A Google spokesperson told us “We constantly experiment with new search formats and experiences to deliver the best experience for our users.”
Dan Brackett shared screen shots with us on Twitter, but many others are noticing these new tests.
‘More results’ feature on Google mobile search
Here is a screen shot showing the “more results” link, often Google is showing as few as two or three organic search results on this page. To see more organic results, you will have to click on the “more results” link, and Google will then dynamically load more search results below.

You can also see the refinements

Search Engine Land Source

Google changes info command search operator, dropping useful links

Google has confirmed with Search Engine Land that they have changed the way the info command, a search operator that gives you more details about a site, is displayed in search.
Previously, the info operator would give searchers the snippet plus additional links to find more operators that show links to the site, the Google cache link, similar sites to that site and more. But that whole section has been removed, and now Google is showing just the snippet.
Here is the before shot from a couple of years ago:

Now what I see is only the snippet:

Google told us this is the new changed behavior for the command.
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Etsy Boosts Search For Better Content Discovery, User Engagement

Etsy has more than 30 million items for sale from more than one million sellers globally. There are no SKUs and most of the data is unstructured, creating a messy and massive discovery challenge for both Etsy and its users.
Accordingly the company is today rolling out more sophisticated search functionality, after a month-long beta test in which it saw increased engagement from both desktop and mobile users.
Etsy has always had search but at a basic level — it was described to me as a “one size fits all approach” — that didn’t do a good job of showcasing the site’s products. The company is now doing a better job of recognizing user intent and delivering more tailored results.
The top image below is a “before” screen and the second image below is the “after” screen. These screens may look similar but there’s now a great deal more going on “under the hood” to make results both more relevant and to expose more

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