Google Flights gets a redesign in time for the holiday season

Google Travel has announced the launch of new design just in time for the holiday travel season. The new design gives searchers “more ways to find cheaper flights,” Google said. It also looks pretty and has a quicker interface.

#GoogleFlights has a new look on desktop, including more ways to find cheaper flights, just in time for the holidays. Opt in at
— Google Travel (@GoogleTravel) November 20, 2017

Here is an animated GIF of the new features:

You can still access the old design by going to From there, there is a box explaining how you can try “the updated design with new tools to help you find and book flights with confidence.” Click on that box to be taken to the new design.
Here is a screen shot of the new design:

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Business profile and review best practices from TripAdvisor and Yelp

TripAdvisor and Yelp are two of the most powerful local search and review sites online. According to consumer survey data from Burke, review sites drive more immediate actions (i.e., phone call, store visit, website visit, email) than social media or search.
This consumer behavior is because of review site content and because they’re often consulted lower in the funnel. That’s why it’s important for local marketers to take full advantage of these sites — for multiple reasons, including SEO purposes.
TripAdvisor just released a diner engagement study. Yelp also has data on what drives engagement and conversions on its site. Below I’ve distilled findings from the two sources.
Claim and complete profiles
TripAdvisor found that “Restaurants with hours of operation on their TripAdvisor listing see 36 percent more engagement than those without them.” And Yelp says that “Businesses who complete their profiles see, on average, 5x the customer leads each month.”
Add at least 10 photos
TripAdivsor explained that “restaurants with 11 – 20 photos see double the amount of

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