Community Corner: Spotlight on Search Engine Land Award Winners Wolfgang Digital, Metric Theory & Precis Digital

This year’s Search Engine Land Awards will mark the fourth consecutive year the SEO and SEM community has come together to celebrate the best and brightest in the industry. The 2018 event will be hosted in Seattle, Washington, on June 12 in conjunction with the SMX Advanced Conference, and it has been expanded to include several new award categories.
Started in 2015, the Search Engine Land Awards has not only recognized top-performing SEO and SEM professionals and agencies, it has raised thousands of dollars for a variety of nonprofits, including Be the Match, CODE.org, the Dana Farber Cancer Institute and Women Who Code.
As we near this year’s awards event, Search Engine Land is taking a look at last year’s winners in a collection of interviews highlighting the campaigns that won and the results they generated.
For our latest addition to the series, we talk to the teams that took home awards for Best Overall Search Marketing Initiative and Best

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Community Corner: Spotlight on Search Engine Land Award Winners Odd Dog Media & SapientRazorfish

In 2015, the Search Engine Land Awards were introduced to recognize the top performers in the SEO and SEM community. The inaugural event was a big success by all accounts. Hosted in New York City during the SMX East conference, the awards program drew hundreds of attendees and raised thousands of dollars for Be the Match, a national bone marrow donor program, and CODE.org, a nonprofit committed bringing computer sciences into the classroom.
Since its inception, The Search Engine Land Awards have put a spotlight on the best and brightest within the SEO and SEM industry. Not only are individuals and agencies within the search community recognized for their outstanding work, the event continues to raise thousands of dollars for charitable organizations.
This year, the Search Engine Land Awards event will be hosted in Seattle, Washington, during the SMX Advanced Conference on July 12, 2018. In anticipation of this year’s awards program, Search Engine Land is running this interview

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SLIDESHOW: Photos from the 2017 Search Engine Land Awards Gala

Last week’s awards gala not only celebrated the winners in each category, but also was an evening of celebration for all finalists in attendance. An epic view of the Empire State Building, amazing entertainment by 45 Riots and fabulous fare made it an evening to remember in NYC.
All thanks in part to Search Engine Land Awards program sponsors Google, Acronym Media and Stone Temple. We raise our glass one last time in honor of this year’s nominees and award recipients.
See you in 2018!
Winner & Finalist Photo Gallery

2017 Search Engine Land Awards Gala Photo Gallery from Search Engine Land

Photobooth Fun

2017 Search Engine Land Awards Gala Photobooth Sponsored by Stone Temple from Search Engine Land

The post SLIDESHOW: Photos from the 2017 Search Engine Land Awards Gala appeared first on Search Engine Land.

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Announcing the shortlist of 2017 Search Engine Land Awards nominees

For the third consecutive year, the selection process in the Search Engine Land Awards became even more difficult, as the field of competition grew to nearly 300 worthy submissions from leading digital agencies, in-house marketing teams and individuals around the world.  
Michelle Robbins, the newly appointed SVP of content and editor-in-chief of Search Engine Land, was incredibly impressed by the depth and scope of entries in this year’s competition. “As a first-time judge, having the opportunity to pull back the curtain and examine the campaigns executed by some of the top search marketers in the industry was inspiring. The work done, creativity expressed and results achieved demonstrate what a truly talented community it is that we serve.”
Robbins and Ginny Marvin, associate editor at Search Engine Land, will also co-host this year’s awards presentation.
Marvin, now in her third year of judging the growing field of applicants, added, “The consistently sophisticated, creative and inspiring quality of the campaigns submitted

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What does it mean to win a Search Engine Land Award?

When we decided to launch our search marketing industry awards program three years ago, the guiding principle was have the honors be truly meaningful. That’s why it’s no small task to enter the competition- we ask for a lot of supporting data and information so our editorial staff and industry judges can effectively measure outstanding results and reward innovation in search marketing.
Year after year, we’ve seen the level of competition rise, and fully expect 2017 to showcase some amazing examples of successful search marketers. And for many finalists, there really is satisfaction in being added to the short list, and we agree – it’s incredibly difficult to name just one winner in every category.
While earning a finalist title would have been enough after a win the previous year, Katy Tonkin of Point It was pleasantly surprised to take home a trophy in 2016 for an enterprise SEM campaign they ran for Microsoft Store.
We were up against some impressive brands: AARP, Catalyst for

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Meet a Landy Award winner: For its work with Scotts Miracle-Gro, Acronym wins Best Overall Enterprise SEM Initiative

This year’s Best Overall Enterprise SEM Initiative Landy Award field was a competitive one. The winner needed to utilize best in class tactics and initiatives, various platforms and tools, and, of course, improve visability and/or convert new customers on major search platforms and earn a positive return on investment. When the dust settled in the judges’ room, there was only one agency left standing: Acronym.
Acronym took home the win thanks to their work with Scotts Miracle-Gro. They were able to build a unique set of key performance indicators (KPIs) that helped to influence and inform customers on what is a very offline purchase. Furthermore, the identification and categorization applied to the various steps that a customer takes throughout the research stages. The creation and implementation of this system not only helped them drive success for their client but also helped them take home the Landy.
Acronym stated the following about the Scotts Miracle-Gro account:
‘Tackling a client that primarily does

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Meet a Landy Award winner: Quick on its feet, Point It wins Best B2C Enterprise SEM Initiative

Katy Tonkin (left) and Maddie Cary of Point It accept the Landy for Best B2C Enterprise SEM Initiative.
The mission they chose to accept: to build and activate paid search campaigns to promote the surprise product launch of the Surface Pro 4 and Surface Book on the US Microsoft Store website — in less than 24 hours.
Mission accomplished. For its quick execution of tailored, targeted campaigns that exceeded expectations, Seattle-based Point It Digital Marketing took home the Landy award for Best B2C Enterprise SEM Initiative. This was Point It’s second consecutive Landy win.
Not only was time not on their side, but once the campaigns were launched, Point It faced stiff competition from other authorized sellers and retailers carrying the new Surface products.
Point It focused their campaign structure and keyword strategy on reaching lower-funnel prospects who knew about the new products and were searching on brand keywords that signaled purchase intent. Negative keywords were added to funnel target prospects

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iProspect, Razorfish, Wolfgang Digital earn multiple wins at 2016 Landy Awards

Three agencies picked up multiple awards Wednesday night as Search Engine Land hosted its second annual Landy Awards in front of a full crowd of more than 300 search marketers at Edison Ballroom in New York City.
iProspect won the coveted SEO Agency Of The Year award and also took home a trophy in the Best B2B SEM Initiative – Enterprise category. It’s the second straight year that iProspect has won multiple Landys.
But they weren’t the only agency to walk away with multiple honors.
Razorfish picked up wins in both the Best Mobile SEM Initiative and Best Retail SEM Initiative categories. Those are Razorfish’s first Landy Awards. And Wolfgang Digital, a Dublin, Ireland-based digital agency, picked up its first Landys in the Best SEM Initiative – Small Business and Best Cross-Channel Integration of Search categories.
The highly coveted final award of the night, Best Overall Search Marketing Initiative, went to Edelman. Jennifer Johnstone of Piston Agency was named female Search

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The 2016 Search Engine Landy Awards finalists are…

With nearly 200 entries in the second annual Landy Awards presented by Search Engine Land, this year’s competition was filled with incredible efforts by search marketers across the globe. We are thrilled to announce this year’s short list of finalists, though we also want to also recognize the impressive results submitted by all of the entrants in this year’s program.
The Landy Awards were created to recognize excellence in search marketing, and we’re looking forward to celebrating with the search industry at large at the Awards Gala in NYC on September 28, during our annual SMX conference.
We invite all conference attendees and search marketing industry peers to join us for a black tie cocktail reception as we celebrate your collective achievements at the elegant Edison Ballroom and enjoy gourmet fare and live entertainment following the awards ceremony. Gala tickets are available for purchase now, separately or in conjunction with an SMX conference pass.
Congratulations to this year’s finalists in The Landy

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The Finalists For The 2015 Search Engine Land Awards Are…

We are thrilled to announce the finalists for the inaugural Search Engine Land Awards. With over 100 compelling entries, we are truly impressed by the overwhelming response and overall quality of submissions.
Our judging panel had the difficult task of narrowing the field. Choosing a winner from each of the following finalists will be even more difficult, as all have demonstrated significant results in the search marketing campaigns submitted.
We would like to take a moment to congratulate all of the finalists and thank all of the remaining candidates for their thoughtful submissions, which will benefit the total charitable contribution.
On September 30, 2015, the winners will be announced during a special ceremony at our annual SMX After Dark evening event in New York City. We look forward to honoring all of the entrants and Celebrating the Power of Search with the entire search marketing industry. (Tickets available now, more information below.)
Best Overall Search Marketing Initiative (SEO & SEM)

DigitasLBi, for Goodyear
DAGMAR Marketing, for Contractor Referral Network
Nebo Agency, for Belgard Hardscapes

Best Overall SEM

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