Pinterest’s Lens update adds a Snapchat-style look and a fashion sense

Pinterest wants to do for visual search what Google has done for text search. But to do that, Pinterest needs to make searching by taking a picture as easy as typing on a keyboard. So the search-slash-social platform continues to tweak its three-month-old in-app visual search tool, Lens.
Pinterest’s latest updates to Lens, announced on Wednesday, make the image-scanning feature easier to handle and handier for fashion.
For starters, Pinterest is updating the look of Lens. Of course that means it’s becoming more Snapchatty. When people open Lens by tapping the camera icon on the search page in Pinterest’s app, they will be shown a full-screen viewfinder a la Snapchat’s main screen. And like Snapchat’s camera screen, Lens’s new screen sports a capture button at the bottom for people to snap a photo for the visual search tool to scan.
Lens’s updated interface
More important than Lens’s familiar new look is its familiar new functionality. The new capture button gives people

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Expand Your Search Presence With External Sites

Don’t limit your SEO strategy to your own website. There are many ways to increase your brand’s exposure in search by optimizing social profiles and getting other sites to rank for your brand in search. This can help you 1) protect your online reputation by dominating the first page of search for branded search, and 2) rank for keywords faster than you would be able to with only your own domain.
Optimizing Social Profiles For Branded Search
Your own site cannot dominate the first page of search results, which leaves you vulnerable to having negative content on other sites rank for your brand name. In order to protect your brand’s presence in search engine results pages, you should create and claim profiles on social sites.
Every site is a little different, but optimizing for your brand is usually pretty similar across sites. For example, on Pinterest, use your brand name as the business name and username, and write a brief description also containing your

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