Bing announces AI-powered new ‘intelligent search’ features

At Microsoft’s AI event yesterday in San Francisco, the company showcased its vision for AI-enabled computing, as well as its AI differentiation strategy. The latter essentially boils down to three big ideas: making AI-supported software broadly accessible to people to improve “everyday” experiences, the seamless combining of work and personal functionality in the same tools and the intention to be an ethical AI company.
Microsoft showed how AI and machine learning are now supporting its marquee products, from Windows to Office 365 and Bing. The most impressive demonstration of the day (from a self-interested perspective) featured AI-guided and automated design suggestions in PowerPoint.
There were several Bing-centric AI announcements, all under the heading of “intelligent search“:

Intelligent Answers
Intelligent Image Search
Conversational Search

Intelligent Answers
Think of this as a kind of “next-gen Featured Snippets.” But what is different and interesting is that Bing is often summarizing or comparing multiple sources of information rather than just presenting a single answer.
If there are competing perspectives on an

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Bing launches bots for local businesses

Bots are coming to Bing in a big way. Through its Bot Framework, Microsoft is starting to integrate chatbots into search results — to make search more interactive and transactional.
In April, Matt McGee spotted the appearance of chat functionality for selected Seattle-area restaurants. That is now rolling out officially (still only to restaurants) through Bing Places and the newly launched Business Bot program. Microsoft will automatically create a bot from the data in Bing Places.
The business doesn’t need to do anything technical. It just answers a few structured questions and accepts the bot agreement terms. Thereafter, when users search for the business, a screen like the following will appear:

Users can then get basic questions about the business answered through the bot (e.g., “do you have outdoor seating?”). If there’s a question it can’t answer, the bot will refer the user to a phone number.
The bot can also ask business owners additional questions, depending on what information users are seeking. The new

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Bing Brings The Holidays Home With Snow, Lights & Jingle Bells On Its Homepage

Since partnering with NORAD to power its Santa Tracker earlier this month, Microsoft has now added special holiday effects to the Bing homepage.
Clicking on the small red gift icon in the bottom right corner of Bing’s homepage image launches a set of options to add frosted snowflake edges, Christmas lights and the sound of jingle bells to the page.
Bing Homepage Holiday Effects

Bing shared its homepage holiday effects in an announcement listing a number of other holiday-related searches, including holiday music, movies, recipes and kid-friendly craft projects.
The post Bing Brings The Holidays Home With Snow, Lights & Jingle Bells On Its Homepage appeared first on Search Engine Land.

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Bing Gears Up For 2016 Elections: Launches Candidate Pages, Political Index & Timeline

Ahead of Google, Bing has launched 2016 election-related search results with a variety of voter resources, including presidential candidate pages, a timeline for the upcoming election events, and the new Bing Political Index (BPI).
When you search on election topics, you’ll see in-depth candidate pages coupled with a unique tool called the Bing Political Index. This is the first of several 2016 election experiences we plan to bring you this year.Bing Search Blog
Bing searches for “2016 elections,” “presidential election” and “presidential race” all returned the following “Election 2016” box, where users can click on the “Bing Political Index,” “Candidates” and “Timeline” without leaving the search results page.

According to Bing, its new political index was built by the Bing Predicts team and offers insight on a candidate’s platform based on search and social data, along with analysis from Ontheissues.org.
“BPI assigns a candidate score and a public score for ten of the key issues that shape the 2016 election cycle:

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Top Searches On Bing In 2015: Caitlyn Jenner, Tom Brady & Paris

Following Yahoo’s lead, Bing has released its top searches in 2015 for celebrities, athletes, and news stories, along with a number of other categories.
This year, people searching on Bing for celebrities were most interested in Caitlyn Jenner, followed by Miley Cyrus and Taylor Swift. The only males to make Bing’s top ten celebrity searches were Chris Brown at No. 7 and Justin Bieber at No. 10.
Bing’s Top Celebrity Searches in 2015

Caitlyn Jenner
Miley Cyrus
Taylor Swift
Kim Richards
Kim Kardashian
Bindi Irwin
Chris Brown
Kylie Jenner
Justin Bieber
Kelly Clarkson

For the most searched athletes on Bing, Tom Brady took the lead, followed by Ronda Rousey and Jordan Spieth.
Bing’s Top Athlete Searches in 2015

Tom Brady
Ronda Rousey
Jordan Spieth
Stephen Curry
Aaron Rodgers
Serena Williams
Caroline Wozniacki
LeBron James
Danica Patrick
Cristiano Ronaldo

Bing also ranked the most popular news stories searched on the site, with topics ranging from the recent terrorist attacks in Paris to natural disasters and scientific discoveries.
Bing’s Top News Story Searches in 2015

ISIS and Paris Attacks
The EU migrant crisis
Earthquake in Nepal
Snowstorm buries NE

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Google Now, Microsoft Cortana & The Predictive Search World: Recap From SMX East

What will you search for next? That’s what Google and Microsoft are trying to figure out with their Now and Cortana products and, with all the data becoming available, they may know before you do. As a marketer, you need to be aware of these developments so you can improve the chances of your brands and products being proactively presented to people before they even know they want them.
That topic — predictive search — was the focus of a session by Cindy Krum, founder and CEO of MobileMoxie, at last week’s SMX East conference in New York City.
Because of Google’s dominance in the data collection and aggregation field throughout its Googleverse, Krum focused chiefly on Google Now, with only a brief mention of Microsoft’s Cortana, the predictive search engine on Microsoft phones.
Her overall premise was that Google Now is attempting to present answers to people before they even think to ask/search for them. The way Google’s reach and

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With Windows 10, Bing Ads Anticipates 10 To 15 Percent More Search Volume By September

With Wednesday’s launch of Windows 10, Bing Ads General Manager David Pann has outlined the benefits advertisers should expect to reap from the ways in which search is woven into the new operating system in a new blog post. Overall, Pann’s message is that Bing Ads advertisers should see lots of opportunity for more search volume as adoption of Windows 10 spreads. Here’s why.
More Volume From New And Current Users
“We’re estimating query volume gains from 10 to 15 percent as early as September — not only from new users, but from existing Bing users who will now use Bing more frequently.”
Because Windows 10 makes search a much more integral aspect of the user experience — and without a doubt, it does — performing regular searches will feel more intuitive. In Windows 10, users don’t have to launch an app or browser to access Bing or Cortana. Instead, they can use a task bar to speak or type Web searches.

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