What Does Yahoo’s New Google Partnership Mean For SEO’s Future?

For the past 15 years or so, the search engine hierarchy has been pretty clear: Google is the dominating force in the search world, with all other platforms solidly behind.
Bing came onto the scene a little late but has grown steadily to reach a search market share of more than 20 percent, chipping away at Google’s still-dominant 66-percent position.
What’s interesting is that for the past few years, Bing has also powered Google’s next most popular rival, Yahoo. Though serving users with a Yahoo-branded skin and platform, the real “guts” of the engine were offered by Bing.
Now, Yahoo has signed a new partnership with Google, reuniting two of the once-fiercest competitors in the search world and pointing toward the future of search engine relations.
Details Of The Deal
The Yahoo-Google deal apparently arose after the terms of its deal with Bing were renegotiated back in March. Under the new deal terms, Yahoo had the right to seek search ad provisions from

Search Engine Land Source

Bing Ads Launches Yahoo Click Volume Numbers, To Be Updated Weekly

Bing Ads has released new data showing the weekly trending of Yahoo search ad click volume that’s served through Bing Ads. The numbers go back to the beginning of May when the newly renegotiated search deal between Microsoft and Yahoo took effect.
It seems clear from the blog post that Bing Ads is releasing the stats — which will be updated weekly here on the Bing Ads site — in an effort to quash rumors about the state of search ad delivery rates on Yahoo. From the announcement:
“Despite what you may have heard, Bing Ads continues today to deliver ad clicks against 99% of Yahoo PC traffic and nearly 90% of Mobile/Tablet traffic. As a result, Yahoo click volume served through Bing Ads remains stable, averaging 99% of Yahoo’s April baseline across all devices in the U.S. The 1% movement is normal and expected.”
Under the old deal, Bing Ads delivered all desktop search ads on Yahoo properties. Mobile was left up for

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