The holidays arrived early for local marketers

The holiday season has arrived early for locally focused marketers. Consider the developments that have occurred just in the past week:

Google My Business API added new features, including the ability to manage your Google Posts.
Facebook announced a number of tools and partnerships supporting local discovery, including booking and food ordering.
Google said it now has 50 million Local Guides adding content to Google Maps and search.
Yext started an initiative to verticalize local business listings syndication with “Yext for Food.”

If you spend a lot of time trying to appeal to a locals-only market, SMX East features a number of sessions that you’ll find valuable above and beyond the great content you’ll experience over the full three days of the conference.
Dan Leibson of Local SEO Guide will walk you through the results of The Definitive Guide To Local Search Ranking Factors, one of the largest-ever statistical studies of the local search ranking factors. He’ll show you what they’ve learned about

Search Engine Land Source